[Moving & Cool] JT’s Commercial Song: A Popular Jingle

Old taleMurakami Motoi

[Official] JT Corporate CM “The Demon’s Path: Girl” Version

In JT’s corporate commercial, Takayuki Yamada appears as an oni (ogre).

He asks a girl walking by—played by Rino Abe—“What is richness of the heart?” and she replies, “Let’s start by smiling.” Though awkward at first, Yamada manages a smile and looks pleased when Abe praises him.

It’s a heartwarming ad centered on the exchange between the oni and the girl.

The background music is a piece composed by Motoki Murakami, a trumpet player also known as a member of Zainichi Funk.

While it carries a Japanese, folktale-like flavor that suits a classic “old Japanese story,” the dry saxophone tone gives it a cool edge.

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Hane Keisuke

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Thinking of my sistersthea

Omouta ~Thinking of My Sisters~

Kiyosaku from MONGOL800 has been singing the JT commercial series “Omouta.” In the “Thinking of Sisters” edition, instead of Kiyosaku, female vocalist thea delivers a soothing performance.

“Thinking of Sisters” sings about the unique bond shared by sisters—feelings that can’t be easily put into words.

The older sister feels a bit annoyed by her clingy younger sister, and eventually a sense of jealousy begins to sprout.

Even so, as they both grow up, they realize they’re supporting each other with an invisible, powerful bond.

Those who are sisters themselves will likely relate to these familiar, sister-specific emotions that differ from those between brothers.

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SAKI

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Thinking of my parentsKiyosaku (MONGOL800)

Omouta ~Thinking of Parents~

Kiyosaku from MONGOL800 sings “Oya wo Omou” (Thinking of My Parents).

Used as the song in JT’s commercial featuring Takumi Kitamura, it expresses gratitude to parents one used to rebel against.

Parents always put you first and notice everything right away—but during adolescence, you fail to see their kindness and just push back.

Still, at important milestones, even if it’s embarrassing, you have to properly express your gratitude.

It’s a song filled with warmth: thank you for everything up to now, and please keep looking out for me from here on, too.

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SAKI

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Thinking of my comradesKiyosaku (MONGOL800)

Omouta: Thinking of My Companions

“Thinking of My Friends” is a song about the friends who, for some reason, are always by your side when you’re feeling down.

Sung by Kiyosaku of MONGOL800 for a JT commercial, this tune is woven with a light, upbeat melody that conveys the warm bond with a friend who suddenly shows up when work has you discouraged.

You don’t even confess why you’re feeling low—you just swap ridiculously silly stories—and somehow your energy gets recharged.

If you listen while picturing the friends who do the same for you, you may realize anew how much they support you every day.

It’s a heartwarming track that celebrates those laugh-out-loud friendships.

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SAKI

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Thinking of a married coupleKiyosaku (MONGOL800) feat. thea

Omouta — Thinking of a Married Couple

This JT commercial features Takumi Kitamura—an actor who’s also active as a musician—co-starring with former E-girls member Anna Ishii.

The deep, resonant voice you hear in the ad is Kiyosaku from MONGOL800.

The song he sings, “Fūfu o Omou” (“Thinking of a Married Couple”), begins with two people who have overcome everything together finally becoming husband and wife.

After they marry, they start noticing even more facets of each other and clash again.

Even so, in the end they make a resolution: to understand everything about each other—both the good and the bad—and continue living together from here on out.

Newlyweds in particular will surely relate!

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SAKI

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Thinking of a loved oneKiyosaku (MONGOL800)

Omouta ~Thinking of the One I Love~ / Kiyosaku (MONGOL800)

A JT commercial told from the perspective of a woman in a long-distance relationship.

The CM song “Thinking of the One I Love” is also sung by Kiyosaku of MONGOL800.

Though she puts on a brave face, telling her boyfriend on the phone and those around her that she’s “okay,” the song conveys her true feelings—how much she longs to see him and how unbearably lonely she feels.

For anyone who has experienced a long-distance relationship, regardless of gender, it will likely strike a chord.

No matter how far apart they are, she can’t help but keep thinking about him.

That bittersweet feeling gently warms the heart with the moment depicted at the end of the song.

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SAKI

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Over Dark WatersBonnie Grace

Over Dark Waters

For people who don’t smoke, the smoke from those who do can feel very unpleasant.

But for smokers, cigarettes are important.

This JT commercial appeals for an end to reducing smoking areas by considering only non-smokers.

The comedy duo Sisonne appear as members of the “Sui-masu Party,” pledging to protect places where smokers can follow the rules and smoke.

Matching the imagery that conveys a sense of crisis over the shrinking number of smoking areas, the BGM features an intense, urgent melody.

It seems to convey the strong wishes of smokers through the music as well.

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SAKI

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