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[Moving & Cool] JT’s Commercial Song: A Popular Jingle

Speaking of JT, in addition to selling cigarettes, they also used to sell soft drinks.

If you watch TV or browse the internet, you’ll often see JT commercials, and many people probably find the “Oni no Yuku Michi” series, the “Omouta” series, and the much-talked-about, stylish “Social Song” series especially memorable.

These commercials attract attention not only for their content but also for the music used in them.

In this article, we’ll introduce the music featured in JT’s commercials to date.

If there’s a song you want to hear again or learn more about, please try finding it in this article.

[Moving & Cool] JT's Commercial Songs: Popular CM Tracks (31–40)

You can’t hurry loveThe Supremes

The Supremes “You can’t hurry love” GR 082/16 (Official Video Cover)
You can't hurry loveThe Supremes

One of the signature and hit songs by the American vocal group The Supremes—also known for once featuring Diana Ross—is this track, whose Japanese title is “Koi wa Aserazu.” The song has been used in various Japanese TV commercials, including an ad for JT’s canned coffee brand “Roots.”

Do We RockPoint Break

This is the song that was used in the JT canned coffee “Roots” commercial featuring Brad Pitt.

The track is “Do We Rock,” by Point Break, a three-man male vocal group from the UK.

Hello Mary LouRicky Nelson

“Hello Mary Lou” is an American country song that has been covered by various artists, with Ricky Nelson’s version being the most well-known.

The song was used as the commercial jingle for JT’s “MILD SEVEN FK.”

leviathanmouse on the keys

The commercial for JT’s canned coffee “Roots,” the Roots Aroma Bottle “No.1 Man” version featuring actor Yutaka Takenouchi, has a cool, stylish, and brooding feel.

The song used in the CM is an original track for the ad by the Japanese hardcore band mouse on the keys.

JT: One step at a time, toward the future. 'The Art of Adult Refinement' Edition

OriginalToe

JT CM 'One step at a time, toward the future.' Adult Refinement Edition (30 seconds)

In this day and age, smokers often find themselves in situations where they feel unwelcome.

As this commercial also says, what you love might be something someone else dislikes—a theme we shouldn’t forget, not just about tobacco but about anything.

That’s exactly why a bit of considerate, adult decorum is called for, and the music that colors this message is by the Japanese post-rock band toe.

If you’re a fan of their work, you probably recognized the track the moment you heard it.

Among their songs, this one stands out as an especially gentle and beautiful instrumental.

It’s a shame the piece was written specifically for the commercial and isn’t available for download, but if you’re interested, be sure to check out their original albums!

[Moving & Cool] JT's Commercial Songs: Popular Commercial Tracks (41–50)

GoodbyeToe

toe – "Goodbye" Music Video
GoodbyeToe

The song used in JT’s “One Step at a Time, Toward the Future” commercial series, narrated by actor Sosuke Ikematsu, is “Goodbye” by toe.

This track was created as an original song specifically for JT’s commercials.

JT: One step at a time, toward the future. “Respect for Diversity” edition

OriginalToe

JT CM 'One step at a time, toward the future.' Respecting Diversity Edition

In an era where the importance of diverse values is loudly proclaimed, truly respecting diversity is very difficult, yet it’s a theme we simply can’t avoid.

People hold different values regarding tobacco as well, which is why this commercial makes you think.

The music that colors this socially conscious ad is by toe, a Japanese band highly renowned among fans of what’s known as the post-rock genre.

The exquisitely interwoven clean tones of the two guitars, the bass that generates a surging groove, and the busy drumming create a serious tension.

While it’s an instrumental track that never distracts from the visuals, its overwhelmingly distinctive sound is nothing short of impressive.

Unfortunately, since it’s an original piece composed for the commercial, it hasn’t been released on CD or made available for download.