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Compilation of Kikkoman commercials: ads for seasonings like soy sauce and ketchup.

Kikkoman is a long-established manufacturer with a history dating back to the Edo period.

Building on its many years of soy sauce production, the company has expanded into a wide range of condiment-centered products, including noodle soup base (mentsuyu), ponzu, Worcestershire sauce, and sauce for simmered or braised meats.

It’s also well known that Del Monte, which sells ketchup and tomato juice, is a subsidiary of Kikkoman.

In this article, we’ll showcase a comprehensive selection of Kikkoman Group commercials, both old and new.

With star-studded casts featuring the likes of Haruka Ayase and Sho Hirano, these ads are a treat—so be sure to take your time and enjoy them.

Kikkoman commercial compilation: condiment commercials like soy sauce and ketchup (1–10)

Kikkoman Soy Noodles “According to the Noodles” EditionKei Tanaka

Kei Tanaka does a cute voiceover for soybean noodles?! Playing the adorably angelic soybean noodles. Kikkoman Soybean Noodles new commercial: “According to the Noodles”

There are probably more people than you’d expect who like noodles but worry about carbs and calories, right? But no worries! The product featured in this commercial is low-carb, high-protein soy noodles.

When someone asks Kei Tanaka, “Don’t we have to worry about carbs?” he replies in a cute falsetto, “It’s fine!” while cooking the noodles in the microwave.

Being able to eat what you love without worrying is why he’s wearing such a wonderful smile.

Kikkoman Delicious Memories: The ‘Cheering Dishes’ Edition

Kikkoman Delicious Memories: “Cheering Food” (30 seconds)

Kikkoman, which sells a variety of seasonings including soy sauce, has released a commercial titled “Cheering Cuisine.” As the title suggests, it features a unique presentation that plays the classic “san-san-nana byoshi” cheer rhythm through cooking scenes.

While introducing Kikkoman’s slogan, “We want to create delicious memories,” the ad conveys the appeal of warm, heartfelt home-cooked meals.

Kikkoman Delicious Memories: Gallery Edition

Kikkoman Delicious Memories “Gallery” Version

This is a commercial introducing Kikkoman’s brand website “Delicious Memories,” aligned with its slogan “We want to create delicious memories.” It appears to offer a variety of content related to Kikkoman—from fun pieces to heartwarming stories—across articles, videos, and more.

Kikkoman Commercial Compilation: Seasoning ads like soy sauce and ketchup (11–20)

Kikkoman Soy Milk: “Morning Full Protein” EditionKento Hayashi

Kikkoman Soy Milk Commercial: “Morning Full Protein” Version (30 Seconds)

This commercial from Kikkoman for their soy milk highlights that typical breakfasts tend to be low in protein.

It shows that adding a glass of soy milk to your usual breakfast helps you get an ideal amount of protein.

By featuring not only unsweetened soy milk but also sweetened/regular varieties, it also promotes the habit as a delicious way to start your day.