Compilation of Kikkoman commercials: ads for seasonings like soy sauce and ketchup.
Kikkoman is a long-established manufacturer with a history dating back to the Edo period.
Building on its many years of soy sauce production, the company has expanded into a wide range of condiment-centered products, including noodle soup base (mentsuyu), ponzu, Worcestershire sauce, and sauce for simmered or braised meats.
It’s also well known that Del Monte, which sells ketchup and tomato juice, is a subsidiary of Kikkoman.
In this article, we’ll showcase a comprehensive selection of Kikkoman Group commercials, both old and new.
With star-studded casts featuring the likes of Haruka Ayase and Sho Hirano, these ads are a treat—so be sure to take your time and enjoy them.
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Kikkoman commercial compilation: condiment commercials like soy sauce and ketchup (1–10)
Kikkoman Always Fresh Squeezed Raw Soy Sauce ‘The Man Who Thinks Only of Deliciousness: Zucchini’ EditionRen Meguro
This commercial, which shows Ren Meguro on a bus pondering what to have for dinner, is a unique one that really sticks with you once you’ve seen it.
Thinking about dinner is ordinary enough, but he’s cradling freshly pressed raw soy sauce to his chest, imagining its delicious taste and smiling as he thinks—that’s the quirky part.
While the surreal scene leaves a strong impression, many viewers are likely intrigued, wondering if it’s really so tasty that it could make him smile like that.
In this ad, he eats grilled zucchini with soy sauce, and even that simple preparation looks incredibly appetizing.
Kikkoman Del Monte Lycopene Rich Series “Obsession” VersionHanazawa
This is a commercial introducing Del Monte’s Lycopene Rich series, known for its intensely sweet flavor.
Nanoka Hara tastes the ketchup and tomato juice, and her surprise at their richness is depicted.
The progression from astonishment at the richness to a happy expression clearly conveys the series’ unique character that sets it apart from others.
AFURI × Kikkoman Soybean Noodles Collaboration Web Video: “AFURI × Soybean Noodles Collaboration Menu”Kei Tanaka
As part of a collaboration between the ramen shop AFURI and Kikkoman’s soy noodles, Kei Tanaka talks about the appeal of the soy noodles and how delicious the collaboration products are.
There are scenes of Kei Tanaka actually eating the products in the restaurant, which will likely make many viewers want to try them after his authentic tasting report.
Seeing Kei Tanaka in an apron also feels refreshingly novel.
Kikkoman Commercial Compilation: Seasoning ads like soy sauce and ketchup (11–20)
Kikkoman Soy Noodles “According to the Noodles” EditionKei Tanaka
There are probably more people than you’d expect who like noodles but worry about carbs and calories, right? But no worries! The product featured in this commercial is low-carb, high-protein soy noodles.
When someone asks Kei Tanaka, “Don’t we have to worry about carbs?” he replies in a cute falsetto, “It’s fine!” while cooking the noodles in the microwave.
Being able to eat what you love without worrying is why he’s wearing such a wonderful smile.
Kikkoman Soy Milk: “Morning Full Protein” EditionKento Hayashi
This commercial from Kikkoman for their soy milk highlights that typical breakfasts tend to be low in protein.
It shows that adding a glass of soy milk to your usual breakfast helps you get an ideal amount of protein.
By featuring not only unsweetened soy milk but also sweetened/regular varieties, it also promotes the habit as a delicious way to start your day.
Kikkoman Anytime Fresh Squeezed Raw Soy Sauce “The Man Who Thinks of Shibonama Appears” VersionRen Meguro
This is a commercial depicting Ren Meguro reflecting on freshly pressed raw soy sauce.
From the flow of thinking up a dinner inspired by the freshly pressed raw soy sauce, you can clearly feel how much he loves its flavor.
In the end he settles on sushi, and his blissful expression as he savors it conveys the quality of the taste.
Kikkoman Always Fresh Sweet & Savory Dashi Soy Sauce “Just a drizzle makes it exquisite!” Version
It’s a commercial for Kikkoman’s Ama-Umai Dashi Soy Sauce.
It shows a breakfast scene with a mother and her young son, and they’re eating egg over rice using the Ama-Umai Dashi Soy Sauce.
It looks like you can use it for lots of things, like chilled udon, chilled tofu, and salads, too.