Kikkoman is a long-established manufacturer with a history dating back to the Edo period.
Building on its many years of soy sauce production, the company has expanded into a wide range of condiment-centered products, including noodle soup base (mentsuyu), ponzu, Worcestershire sauce, and sauce for simmered or braised meats.
It’s also well known that Del Monte, which sells ketchup and tomato juice, is a subsidiary of Kikkoman.
In this article, we’ll showcase a comprehensive selection of Kikkoman Group commercials, both old and new.
With star-studded casts featuring the likes of Haruka Ayase and Sho Hirano, these ads are a treat—so be sure to take your time and enjoy them.
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Kikkoman commercial compilation: condiment commercials like soy sauce and ketchup (1–10)
Kikkoman Soy Milk “Actually, soy milk is surprisingly good too” versionNEW!Keiko Kitagawa
This commercial features Keiko Kitagawa, using her presence and narration to highlight how Kikkoman soy milk supports everyday health.
It emphasizes that morning protein is important for daily well-being and recommends incorporating soy milk at such times.
By comparing the protein in typical breakfast foods with soy milk, it clearly shows just how outstanding soy milk is.
Kikkoman Pourable Onion “Something We Somehow Never Had” EditionKenichi Matsuyama
The ad shows Kenichi Matsuyama pouring onions one after another onto dishes coming down a conveyor belt, highlighting that the sauce pairs well with any kind of food.
Seeing Matsuyama enjoy the food with a satisfied expression probably made many viewers think, “I want to try it!”
Kikkoman Del Monte Pure Fruit “Pure Fruit Song” Version / “PyuruPyuru Song” VersionHanazawa
This is a commercial introducing Pure Fruits, a grated fruit purée.
There’s the “Pure Fruits Song” version, where the deliciousness of Pure Fruits is presented in sync with the music, and the “Pyuru-Pyuru Song” version, in which every lyric has been changed to just “pyuru-pyuru.” The “Pyuru-Pyuru Song” has a surreal vibe that’s sure to make you chuckle, and in both videos Nanoka Hara, dressed as various fruits, is absolutely adorable.
Kikkoman Soy Sauce & Mirin: “The Sukiyaki Method” / “The Sukiyaki Cycle”Narration: Ren Meguro
This is a soy sauce and mirin commercial in which Ren Meguro passionately talks about his love for sukiyaki and his particular preferences.
In the “Sukiyaki Style” version, he shares his specific way of eating sukiyaki, and in the “Sukiyaki Cycle” version, he reveals that he regularly makes and eats sukiyaki at home throughout the year.
In both commercials, close-up shots of the sukiyaki pot are featured, making it all but certain that watching them will make you crave sukiyaki.
Kikkoman “Our Home Is a Yakiniku Restaurant” – “Our Home Becomes a Yakiniku Restaurant” editionKenichi Matsuyama
This is a commercial for “Wagaya wa Yakinikuya-san,” a yakiniku sauce that has long been loved at the family dinner table.
In this ad, Kenichi Matsuyama uses Wagaya wa Yakinikuya-san when grilling meat at home and is surprised by how delicious it is.
The way he savors its deep richness and strong umami, exclaiming, “This tastes just like a restaurant…,” and showing a blissful expression is particularly memorable.
In the final part of the commercial, the home living room transforms into a yakiniku restaurant, fully showcasing the product’s appeal.
Kikkoman Uchi no Gohan “The Song That Makes Parents and Kids Better – Eggplant Version”Kenichi Matsuyama
This commercial shows, through Kenichi Matsuyama’s cooking, that Kikkoman’s “Uchi no Gohan” makes vegetables delicious.
The dish featured here uses eggplant, highlighting how easy and tasty eggplant can be.
The way the cooking progresses in time with the song and the happy expressions when tasting the food are also striking, conveying that the ease of use enhances the fun of cooking.
AFURI × Kikkoman Soybean Noodles Collaboration Web Video: “AFURI × Soybean Noodles Collaboration Menu”Kei Tanaka
As part of a collaboration between the ramen shop AFURI and Kikkoman’s soy noodles, Kei Tanaka talks about the appeal of the soy noodles and how delicious the collaboration products are.
There are scenes of Kei Tanaka actually eating the products in the restaurant, which will likely make many viewers want to try them after his authentic tasting report.
Seeing Kei Tanaka in an apron also feels refreshingly novel.
