KitKat commercial songs: A collection of CM tracks that give you a push on the back (encouraging ad songs)
KitKat is a delicious treat made by layering wafers and chocolate.
Because the product name evokes the phrase “kitto katsu” (surely win), it’s well known as the perfect snack to cheer on exam takers.
Over the years, many songs by popular artists have been featured in KitKat commercials.
In this article, we’ll introduce a comprehensive list of KitKat’s past CM songs.
There are many empowering tracks that give us a supportive push, so please listen while looking at the lyrics.
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Kit Kat commercial songs: A collection of encouraging CM tracks (21–30)
Run&GoJO1
This commercial introduces how KitKat comes in a variety of flavors and highlights the fun of choosing according to your preferences.
Members of JO1 appear in groups, dressed in outfits inspired by the packaging, conveying the excitement of having a range of flavor options.
The song that further enhances the vibe of the ad is JO1’s “Run&Go,” included as a B-side on their 2021 single “WANDERING.” The lyrics express a desire to go anywhere together with the wonderful you who is doing what you love and find enjoyable.
Carried by a refreshing melody, the message conveys a feeling of cheering on those who are giving their best.
graffiti175R
It was released in 2005 as 175R’s seventh single.
Strictly speaking, it was put out by Toshiba EMI, but it was released as the first product in breaktown LABEL’s Kit Kat CD Pack sales format.
It was a limited run of 500,000 copies, and sold over 300,000 within a week of release.
KitKat commercial songs: A collection of encouraging CM tracks (31–40)
It’s like first love.Miyawaki Shion
Released in 2016 as a digital-only single by Shion Miyawaki.
The song expresses a girl’s honest feelings—“this might be a little too soon for me”—by likening them to a first crush, conveying the flutter of liking someone and the pure emotions of first love.
Don’t give it upTokyo Joshi Ryu
It was released in 2017 as Tokyo Girls’ Style’s 22nd single, a double A-side titled “predawn / Don’t give it up.” The song was used for Nestlé’s KitKat support campaign for exam takers, and it’s packed with invigorating sounds and lyrics that give you a push forward.
TokyoJUJU
Released in 2018 as JUJU’s 36th single.
It was selected as the theme song for the film The Crimes That Bind, the theatrical finale of the Shinzanmono series, and was also used in the tie-in TV commercial song for The Crimes That Bind × KitKat Matcha Series.
The song’s catchphrase, “Is your loved one still by your side?”, makes it a moving, resonant piece.
Love begets loveSpecialThanks
This song is included on SpecialThanks’ second full-length album, missa, released in 2015.
Chosen as the Nestlé KitKat exam-season support campaign song, it’s a track whose passionate lyrics and sound move listeners and give them courage.
Circle of Thanksayaka
It was released in 2013 as Ayaka’s digital-only single.
The lyrics and music were written by Ayaka, and it was used as the campaign song for Nestlé’s “KitKat” 40th anniversary in Japan.
The song is included on her fourth original album, Rainbow Road, released in 2015.