KitKat is a delicious treat made by layering wafers and chocolate.
Because the product name evokes the phrase “kitto katsu” (surely win), it’s well known as the perfect snack to cheer on exam takers.
Over the years, many songs by popular artists have been featured in KitKat commercials.
In this article, we’ll introduce a comprehensive list of KitKat’s past CM songs.
There are many empowering tracks that give us a supportive push, so please listen while looking at the lyrics.
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KitKat commercial songs: A collection of uplifting CM tracks (1–10)
warebaAI
This commercial shows a drone show held at Hofu Tenmangu on January 1, 2025.
The show was designed to support students preparing for entrance exams, and it features many messages of encouragement for them.
Even through the screen, the drone performance is so beautiful and powerful that it takes your breath away, and the commercial captures the genuine, emotional reactions of the students watching it.
The moving CM is set to “Wareba,” sung by AI.
Its message—“Let’s move forward together toward our dreams”—is sure to give a boost to many people working hard toward their goals.
VoiceMiura Yamato
It was released in 2012 as Yamato Miura’s 13th single.
The song, written and composed by Miura himself, is a mid-tempo number that was used in the commercial for KitKat Otona no Amasa, the “Pull” edition.
In the ad, Manami Higa tugs on the hem of a junior male colleague’s suit to act cute, and I’m sure many viewers felt their hearts skip a beat.
warebaAI
This is a commercial that shows what the “Message Sakura,” where encouraging messages for exam-takers are projected, looks like.
With the theme “Kit, Sakura Saku yo,” powerful messages appear alongside beautiful visuals of cherry blossoms, and as people add their own messages, you can feel the chain of support.
Amplifying these powerful words of encouragement is AI’s song “Wareba.” The title corresponds to “whatever,” carrying a forward-looking will like “anything” or “anyway.” Including the lyrics and sound, it conveys both warmth and strength—a song that makes you feel the power to open up the future.
We Are The ChampionsAI
This commercial, which shows footage of AI singing on an outdoor vision screen, is titled “The Best Ever Is Born.” It highlights how the rich cacao flavor and crispy texture have been refined to their best-ever level.
In line with the ad’s message, AI performs “We Are The Champions.” Originally released by Queen in 1977, the song’s lyrics about overcoming various hardships to become champions are guaranteed to stir the heart.
AI’s soulful vocals also suit the song’s vibe perfectly.
Start AgainAI
Even between parent and child—or rather, precisely because they are parent and child—it can be hard to express everyday gratitude and honest feelings.
This commercial tells an animated story of a parent and child who convey those feelings through KitKat.
The real-life episode in which they wrote messages to each other in the message area on the back of the KitKat package and exchanged them is truly heartwarming.
The background music is Start Again, written specifically for this commercial.
The lyrics focus on the word “kikkake” (a catalyst or starting point), which is also the theme of the ad, and their positivity is sure to lift your spirits.
Half of YouMiura Yamato
Released in 2013 as the B-side to “GO FOR IT,” Daichi Miura’s 14th single.
It’s a funky R&B dance tune and was used as the commercial song for KitKat Otona no Amasa Matcha, “Kyoto Business Reception” edition.
It reached No.
8 on the Oricon Weekly Singles Chart.
Run&GoJO1
Speaking of Kit Kat, the famous tagline is “Have a break, have a KitKat,” and this commercial portrays various kinds of break times.
It features the members of JO1, and showcases the perfect KitKats that fit a range of scenes—school, the office, tea gatherings, sports, and more.
The background music is their song “Run & Go.” Its upbeat melody and positive lyrics leave a strong impression, making it a track that lifts your mood as you listen.