Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
Lenor is a fabric softener brand sold by P&G.
With a background of being co-developed with Febreze, its product lineup is characterized not only by fulfilling a fabric softener’s original role of providing a pleasant feel, but also by placing strong emphasis on fragrance.
Speaking of Lenor commercials, they are known for catchy presentations featuring popular actors and celebrities.
In this article, we’ll introduce all the Lenor commercials that have aired so far, so please take this opportunity to take a closer look.
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Lenor Commercial Compilation: P&G’s Fabric Softener Ads with Catchy Production (11–20)
P&G Lenor Aroma Jewel “White Tea” version
This commercial promotes Lenor Aroma Jewel as having a clean, fresh scent and highlights its ease of use for everyday laundry.
It addresses a common concern—that a nice fragrance alone can be hard to use—and conveys that you can effortlessly achieve a clean-smelling scent.
By combining happy smiles of people enjoying the fragrance with visuals of petals swirling in the air, it also communicates that the scent is friendly and approachable.
The phrase “like a five-star hotel” gives the impression of luxury, too.
P&G Lenor Ultra Deodorant “From now on, hands‑off deodorizing” editionShuzo Matsuoka
This commercial depicts Lenor Ultra Deodorant solving the problem of laundry odors that just won’t go away when you dry clothes indoors.
Shuzo Matsuoka appears before the troubled woman and cheerfully conveys the effectiveness of Lenor Ultra Deodorant.
A key point is that Matsuoka has an elephant’s trunk—this visual emphasizes the elimination of odors.
P&G Lenor Eau de Luxe “Luxurious Ritual: Beads” EditionHaruka Ayase
This is a commercial video for Lenor’s Eau de Luxe featuring Haruka Ayase.
The song used here is sung by Kaori Takeda, the female vocalist active in the music duo TICA.
It’s an original song for the commercial—transparent and stylish.
P&G Lenor Happiness “A Scent of Reunion”Haruka Ayase, Ryohei Suzuki, Misako Renbutsu
This song, which sings of the bittersweet pain of heartbreak, stirs the soul with Kana Nishino’s clear, translucent voice.
The longing to turn back time and be with a loved one once more resonates deeply with listeners.
Released in November 2017 as the P&G Lenor Happiness commercial song, the track is paired in the ad with visuals that suggest the spark of a new romance, yet the actual lyrics vividly portray the pain of a breakup.
Anyone who has experienced love and separation will surely find many moments to relate to.
When you want to reflect on the feelings you keep in your heart, be sure to give it a listen.
P&G Lenor Citric Acid In Ultra Deodorizer “Angry Eyeball Father” VersionDaigo Nishihata
In this commercial, Eyeball Father angrily says, “Don’t lump Lenor Citric Acid In Super Deodorizing together with just any old fabric softener.” It’s the familiar series of ads where Daigo Nishihata plays the protagonist from the anime GeGeGe no Kitaro.
The product promotes that, when added together with your detergent during washing, it thoroughly removes even strong odors.
Rather than masking smells with added fragrance, it confidently claims to truly deodorize—so many people are probably thinking, “I want to try it.”
P&G Lenor Antibacterial Beads: ‘Beegma Arrives’ VersionShuzo Matsuoka
This commercial conveys that using Lenor achieves deodorization on par with boiling, through the appearance of Shuzo Matsuoka using it.
Beegma shows up to help the odor-plagued Shuzo Matsuoka and recommends Lenor.
When he tries it, the stubborn odors are eliminated, and Shuzo Matsuoka breaks into a smile.
The strength of that smile seems to express the powerful deodorizing effect as well.
Lenor Commercials Roundup: P&G’s Fabric Softener Ads with Catchy, Captivating Direction (21–30)
P&G Lenor Eau de Luxe “Fragrance Runway” versionHaruka Ayase
This commercial introduces Lenor Eau de Luxe, a newly launched fabric softener, and appeals by focusing on its biggest charm: the fragrance.
Haruka Ayase, who uses Lenor Eau de Luxe, appears before people who love scents, inviting them to experience the fragrance.
The blissful, dreamy expressions when they catch the scent clearly convey the richness of the aroma.
The predominantly white visuals also evoke the impression of a calm, refined fragrance.