Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
Lenor is a fabric softener brand sold by P&G.
With a background of being co-developed with Febreze, its product lineup is characterized not only by fulfilling a fabric softener’s original role of providing a pleasant feel, but also by placing strong emphasis on fragrance.
Speaking of Lenor commercials, they are known for catchy presentations featuring popular actors and celebrities.
In this article, we’ll introduce all the Lenor commercials that have aired so far, so please take this opportunity to take a closer look.
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Lenor Commercials Roundup: P&G’s Fabric Softener Ads with Catchy, Captivating Direction (21–30)
P&G Lenor Eau de Luxe “Fragrance Runway” versionHaruka Ayase
This commercial introduces Lenor Eau de Luxe, a newly launched fabric softener, and appeals by focusing on its biggest charm: the fragrance.
Haruka Ayase, who uses Lenor Eau de Luxe, appears before people who love scents, inviting them to experience the fragrance.
The blissful, dreamy expressions when they catch the scent clearly convey the richness of the aroma.
The predominantly white visuals also evoke the impression of a calm, refined fragrance.
P&G Lenor Happiness “The Strongest Tag Team”Haruka Ayase
Lenor Happiness is a fabric softener loved for its luxurious fragrance and soft touch.
This commercial introduces a new scent created by using Lenor Happiness together with Aroma Jewel at the same time.
After Haruka Ayase puts on freshly laundered clothes and steps out of her walk-in closet, she finds herself in a beautiful, refined space reminiscent of a five-star hotel.
It’s, of course, an imagined scene, but the dreamy presentation is enough to make many women want to try it at least once.
P&G Lenor Citric Acid In Ultra Deodorizing “For Winter Indoor Drying” VersionDaigo Nishihata
It’s a commercial featuring Daigo Nishihata from Naniwa Danshi appearing as Kitaro from GeGeGe no Kitaro.
Kitaro grimaces at the smell of laundry that’s been dried indoors.
Thinking it shouldn’t be left to dry like that, he rewashes the clothes, adding Lenor “Ultra Deodorizer with Citric Acid.” It’s Medama-oyaji who gives the instructions and product explanation.
The laundry ends up free of unpleasant odors, and Kitaro looks overjoyed.
P&G Lenor Happiness “Talkative Little Sister: Towels & Shirts” EditionRiho Yoshioka, Marika Matsumoto
This is a commercial that comically conveys the effects of Lenor Happiness, in which Riho Yoshioka speaks on behalf of Marika Matsumoto’s reactions to freshly washed laundry.
The story unfolds as she senses the fragrance while hanging the clothes, and her response clearly communicates the product’s strong effectiveness.
Because it’s an everyday, casual conversation, it also suggests that this fragrance is easy to enjoy in daily life.
Including the beautiful visuals of fluttering petals, the ad evokes a sense of a rich, luxurious scent.
P&G Lenor Happiness “Window of Happiness: Black & Rose”Haruka Ayase
This is a commercial introducing a new fragrance from Lenor Happiness.
Haruka Ayase presents the scent of the product, and it also highlights how using Lenor Happiness makes fabrics feel fluffier.
It’s also striking how Ayase changes into outfits that match the image of each product.
P&G Lenor Happiness “Bath Towel & Hand Towel Absorbency” VersionRiho Yoshioka, Marika Matsumoto
This commercial portrays how Lenor Aroma Jewel not only enhances fragrance but also improves quality, shown through casual everyday moments with Riho Yoshioka and Marika Matsumoto.
It highlights towel quality—despite not having used a hair dryer yet, their hair is already starting to dry—conveying increased absorbency.
By demonstrating this boost in absorbency, the ad also emphasizes how it differs from conventional fabric softeners.
Because the effectiveness is conveyed through everyday conversation, it also suggests the product is easy to use in daily life.
P&G Lenor Happiness “Astonishingly Luxurious Experience” (version)Riho Yoshioka, Marika Matsumoto
This commercial introduces Lenor Happiness’s Yume-Fuwa Touch, which delivers cashmere-like smoothness.
It showcases, with lavish visuals, how simply washing with it makes knits softer.
The narrative has Marika Matsumoto surprised by how much more comfortable her clothes feel than before, with Riho Yoshioka responding—clearly conveying the product’s effectiveness through her reaction.
The pronounced reactions are a key point, giving the impression that the luxurious feel on the skin is also being expressed.