Lotte’s commercial songs: CM themes for Ghana, Sou, Xylitol Gum, and others.
Lotte, known for its “Sweetheart of Your Mouth” catchphrase, offers a wide range of confections.
From Ghana chocolate to gum and ice cream, their TV commercials are broadcast frequently.
In this article, we’ll introduce, all at once, the songs used in Lotte’s commercials! In addition to tracks by popular artists, we’ve included original songs that just about everyone will recognize, so take this opportunity to give them a careful listen.
Also, many of the songs featured in Ghana’s Valentine’s and Mother’s Day season commercials are perfect for expressing gratitude and love, so be sure to pay attention to the lyrics as you listen.
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Lotte’s commercial songs: CM songs for Ghana, Sou, Xylitol Gum, and more (1–10)
HyperŌsawa Shin’ichi
This commercial features a man working at his computer who says he uses gum and background music to flip his concentration switch.
It’s certainly an ad for gum, but it’s produced in a way that puts more emphasis on the background music—branded as Shu-Chew Beats—than on the gum itself.
The track used in the ad is “Hyper” by Shinichi Osawa, who is also active with the project MONDO GROSSO.
Built on a minimal beat and synthesizer tones, and set at a just-right tempo of 120 BPM—neither too fast nor too slow—it’s a song that feels perfect for getting comfortably into a focused state.
I wanna see youAbe Mao
This is a commercial featuring Kingo Uchida, Soma Abe, and Haruto Oki from “Today, I Fell in Love,” showing each of them handmaking Valentine’s chocolates for their respective partners.
It’s lovely to see the three of them happily crafting the chocolates while thinking of their partners.
In the latter half of the commercial, each of them is shown handing the chocolates to their partner—the joy of receiving them, and the relief and happiness of giving them, leave a lasting impression.
CharlotteSuiyōbi no Campanella
This is a Lotte Ghana Chocolate commercial featuring Utaha from Wednesday Campanella.
With the tagline “Happiness starts with chocolate,” it showcases her singing and a cute dance, conveying the happiness and fun that chocolate brings, enhanced by two outfit and background color schemes—red and black—that set the mood.
The song used is Wednesday Campanella’s “Charlotte,” a track that expresses the happy feeling you get when eating chocolate.
Its light, brisk sound and vocals that highlight a sense of cuteness are striking, and the smiles come through throughout the entire piece.
Lotte commercial songs. CM songs for Ghana, Sou, Xylitol Gum, and more (11–20)
CharlotteSuiyōbi no Campanella
In addition to Ms.
Hamabe, this commercial—which shows various people eating chocolate, such as working adults, small children, dancers, and e-sports players—is an ad for Lotte’s popular product Ghana.
The expressions on everyone’s faces as they enjoy the chocolate are truly memorable.
The background music features Wednesday Campanella’s 2024 release “Charlotte,” a captivating track with lyrics themed around smiles and happiness and a danceable beat.
I’ve gotta do the thing that seems impossible.Fujiwara Taisuke
Three commercials for Coolish, a popular staple ice cream, have been released.
In the “Blue-Sky Karaoke” version, the highlight is Taisuke Fujiwara passionately singing Sambomaster’s ‘Dekikkonai wo Yaranakucha’ in the middle of a city turned into a desert.
In the “Housework” and “Gaming” versions, we see people enjoying Coolish after doing chores or during a break from gaming, effectively conveying its refreshing taste.
That same song, ‘Dekikkonai wo Yaranakucha,’ also plays in these two commercials, so keep an ear out for it.
Step and a stepNiziU
Fit’s commercial “Ball Pool” also became a hot topic because the girl group NiziU appeared in it.
In it, the nine members play in a colorful ball pit.
The song that plays to match the fun vibe is their debut single, “Step and a step.” With its positive lyrics that respect each member’s individuality and their powerful vocals, many people likely found themselves becoming fans of the group all over again.
Also, don’t miss the ad’s tagline inspired by NiziU.
Love and the Etiquette of Snow ViewingTsuchiya Tao
Tao Tsuchiya sings the original song “The Etiquette of Love and Yukimi” for the Yukimi Daifuku commercial.
The track has the vibe of a classic enka hit, and her powerful singing voice—quite different from her usual speaking voice—really stands out.
The lyrics describe recommended ways to enjoy Yukimi Daifuku by likening them to romance, striking a balance between humor and heartfelt emotion.
Also memorable is the show introduction by Analog Taro at the start of the commercial, styled like a Showa-era music program; Tsuchiya’s endearingly ditzy anecdote in that segment is sure to draw a chuckle.