Lotte, known for its “Sweetheart of Your Mouth” catchphrase, offers a wide range of confections.
From Ghana chocolate to gum and ice cream, their TV commercials are broadcast frequently.
In this article, we’ll introduce, all at once, the songs used in Lotte’s commercials! In addition to tracks by popular artists, we’ve included original songs that just about everyone will recognize, so take this opportunity to give them a careful listen.
Also, many of the songs featured in Ghana’s Valentine’s and Mother’s Day season commercials are perfect for expressing gratitude and love, so be sure to pay attention to the lyrics as you listen.
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Lotte’s commercial songs: CM songs for Ghana, Sou, Xylitol Gum, and more (1–10)
parallel linesEve × suis from Yorushika
In Ghana’s “Gift” commercial, the song ‘Suiheisen’ drew attention as it was featured alongside a Valentine’s-themed animation.
The track is a collaboration by singer-songwriter Eve and suis, known as the vocalist of Yorushika.
Written specifically for the commercial, the lyrics complement the anime’s story and the characters’ emotions.
There’s also a version of the commercial where you can listen to the full song, so be sure to watch it all the way through.
Heart ForecastEVE
The commercial “Pink Valentine,” a collaboration between Ghana and Eve, created a huge buzz.
The song “Kokoro Yohou” (Heart Forecast) was written specifically for this ad.
Its lyrics portray the feelings of the characters who appear in the commercial and the fluttery excitement of Valentine’s Day.
The driving sound and vocals deepen and enliven the anime’s worldview.
Be sure to watch the full-length version of the commercial as well—when you see it all the way through, a different message comes into focus.
Original songDazubī
Despite being chocolate, Lotte ZERO is appealing because it contains no sugar or sweeteners.
In the “Delicious Bits Only ZERO Cacao 70%” version, the commercial opens with actress Hana Sugisaki looking longingly at a cake loaded with chocolate.
She seems to be mindful of sweets, but in the next scene she’s enjoying Lotte ZERO freely—and looking like she’s really savoring it.
The background music features an original song for the commercial sung by Dazbee, a vocalist from South Korea.
If her clear, transparent voice caught your ear, be sure to check out her other works as well.
New WorldBUMP OF CHICKEN
Created to commemorate Lotte’s 70th anniversary, this is a special commercial made in collaboration with BUMP OF CHICKEN.
The animated CM features “Shinsekai,” a song BUMP OF CHICKEN released in 2019, as its background music.
It’s said that the track was written specifically for this collaboration, resulting in a fresh piece that pairs BUMP’s signature, easy-to-listen melody with a straightforward expression of love.
As you listen, it becomes a warm song that makes you think of someone important to you—not just a romantic partner.
Soft and squishy when you bite into itNiziU
Many of you may remember the commercial aired when Fit’s was released in 2009, which used a dance to express the gum’s soft, chewy texture.
ChocolakatabraAdo
This is a collaborative commercial with Ado to commemorate the 60th anniversary of Lotte’s chocolate business.
Set in a chocolate factory at midnight, the CM is crafted as an animated piece that links to the worldview of the lyrics, which depict the lives of three girls.
The song, released in January 2024, features a danceable beat and Ado’s signature alluring vocals.
The lyrics evoke a fantastical atmosphere, so be sure to watch the music video and let your imagination wander through the story as you listen.
OMGNewJeans
NewJeans appeared in a commercial announcing the renewal of Lotte’s long-standing staple product, stick gum.
The sight of them smiling as they chew the gum is quite striking, isn’t it? Of course, the CM features one of their songs as the BGM.
The track used is “OMG,” released in 2023.
It’s a cool and stylish song that’s also catchy, with an addictive quality you won’t forget after just one listen.