Mandom develops brands such as Gatsby and Lucido, handling mainly men’s hair styling products and skincare items.
Especially for men, many of you have probably used a Mandom product at least once.
In Mandom’s commercials, the casting and music selection are tailored to each product’s target audience, so you likely have a commercial that left an impression on you as well.
In this article, we’ll introduce all of Mandom’s commercials that have aired so far, so take a look and see if you can find the one you noticed on TV and were curious about!
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Mandom commercials. A compilation of commercials for Gatsby, Lucido, and more (1–10)
Mandom LUCIDO Skincare Series “Colossus”Joe Odagiri
This commercial uses Joe Odagiri’s presence and narration to promote how LUCIDO skincare reliably cares for skin that changes with age.
The desert setting is key, conveying that it can deliver moisture even to skin as dry as a desert.
As Odagiri’s expression gradually grows more confident, it also suggests that improving your skin leads to greater self-confidence.
Mandom LUCIDO “Advanced Repair Series” VersionJoe Odagiri
This commercial depicts how skin concerns increase with age and promotes how LUCIDO Advanced Repair can resolve those worries.
It primarily conveys a sense of reassurance that it thoroughly addresses a variety of issues, starting with dryness.
A key point is how the expression of the person looking at their reflection gradually brightens, suggesting that improving the skin leads to a more fulfilling daily life.
Mandom Gatsby X-Hard ColorMasahiro Motoki
Among the Gatsby commercials that aired during the Heisei era, many people probably remember the ones featuring Masahiro Motoki.
This particular spot made an especially strong impact and is often cited as a classic.
Motoki appears with a flamboyant mohawk worthy of a ’90s visual-kei band, and the gimmick where his mohawk flutters open and closed in time with Chiyoko Shimakura’s “Jinsei Iroiro” still feels remarkably fresh even today.
Mandom Gatsby Shaving Gel “Talking Baby”Masahiro Motoki
When you see an adorable baby, you sometimes just want to rub their little cheeks, right? In those moments, I’d remember this commercial and think, “Is that really okay?” It’s a classic where a cherubic, lovable baby starts talking with a gravelly, tough-guy voice—the gap is jaw-dropping.
Masahiro Motoki’s slightly wild charm is wonderful too.
It reminds you to always keep your grooming in check, or you might be bothering others without even realizing it.
Regardless of gender, this was the commercial that made us aware of that.
