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Lovely commercial jingle

A roundup of Marugame Seimen commercials. Commercials for Sanuki udon you can enjoy close to home.

Marugame Seimen is a Sanuki udon chain with locations nationwide.

You’ll often find it in shopping mall food courts, and there are plenty of stores around town as well.

Because of that, many people have probably eaten udon at Marugame Seimen.

Most of Marugame Seimen’s commercials promote new or limited-time menu items, showcasing bowls of udon with mouthwatering appeal that’s sure to make many viewers crave a serving.

In this article, we’ll introduce a selection of Marugame Seimen commercials all at once, so please take your time and enjoy.

Compilation of Marugame Seimen commercials: TV ads for Sanuki udon you can enjoy nearby (11–20)

Marugame Seimen: “This year, there are four varieties! Tomato-Egg Curry Udon” version / “Here it comes again! Tomato-Egg Curry Udon” versionMasahiro Matsuoka

This commercial announces that the Toma-Tama Curry Udon—created through the collaboration between Marugame Seimen and TOKIO—will be available again this year.

Masahiro Matsuoka provides a powerful narration, and his energetic, smiling movements around the kitchen convey confidence in the menu and excitement about the new rollout.

His smile paired with his serious focus on cooking clearly evokes the sense of meticulous care put into the dish.

Marugame Seimen: ‘Kaito and Hokuto’s Udo-nuts Weather’ EditionKaito Takahashi, Hokuto Matsumura

Marugame Seimen: “Kaito and Hokuto’s Udo-nuts Spring Day” – Teaser

This commercial features Kaito Takahashi and Hokuto Matsumura sneaking into Marugame Seimen to try the new “U-donuts.” Their bright smiles convey both the surprise that donuts can be made from udon and how delicious they are—so much so that you forget the surprise itself.

The colors of the clothes they’re wearing are also striking, and their brightness positively expresses the arrival of spring.

Marugame Seimen: “Overflowing! Pork Tempura Bukkake & Heaping Clam Udon”Aya Ueto

Marugame Seimen: “Overflowing! Pork Tempura Bukkake & Heaping Clam Udon”

In this commercial introducing the new spring 2025 menu, Aya Ueto continues her appearance from the previous ad.

It highlights the flavors of the Pork Tempura Bukkake Udon and the Heaping Clam Udon, and watching Ueto enjoy the udon so deliciously probably makes many viewers crave udon themselves, doesn’t it?

Marugame Seimen: “From November 1! Our Hometown Kamaage Udon 47” Teaser TrailerAya Ueto

Marugame Seimen: “From November 1! Our Hometown Kamaage Udon 47” Teaser Trailer

This is a commercial introducing “Wagamachi Kama-age Udon,” with different menus offered in each of Japan’s 47 prefectures.

In the ad, Aya Ueto is shown eating the Akita-exclusive kama-age udon served with kiritanpo dipping broth.

It also features other regional specialties, such as kakiage made with Shizuoka tea and oysters from Hiroshima—kama-age udon that highlights ingredients unique to each area.

It’s the kind of commercial that makes you want to look up, “What kind of udon can I get in my region?”

Marugame Seimen: “Perfect with Freshly Made! Autumn Kamatama Extravaganza”Aya Ueto

Marugame Seimen “Perfect Pairings for Freshly Made! An Autumn Feast of Kamatama” Edition

This is a commercial in which Aya Ueto enjoys Marugame Seimen while highlighting the appeal of their autumn offerings.

It features a series of kama-tama dishes made with beautifully golden eggs—reminiscent of the autumn moon.

The way the broken egg coats the entire dish, along with Aya Ueto’s smile as she eats, really conveys how delicious it is.

Marugame Seimen “Perfect with Freshly Made! An Autumn Feast of Kamatama” EditionAya Ueto

Marugame Seimen “Perfect Pairings for Freshly Made! An Autumn Feast of Kamatama” Edition

This commercial promotes Marugame Seimen’s products by showing the scene from Aya Ueto placing her order to enjoying her meal.

As part of the “Autumn Kamatama Selection,” it conveys not only the sheen of the udon but also the smooth texture of the egg.

From Aya Ueto’s delighted expressions as she savors the food, you can truly sense how delicious it is.

Compilation of Marugame Seimen commercials: TV ads for easily accessible Sanuki udon (21–30)

Marugame Seimen: “Hurry over! Demon-Grated Daikon Meat & Pork Shabu Bukkake”Aya Ueto

Marugame Seimen: “Hurry on over! Oni-Oroshi Beef & Pork Shabu Bukkake”

This is a commercial for Marugame Seimen’s popular summer menu items: Oni Oroshi Beef Bukkake Udon and Oni Oroshi Pork Shabu Bukkake Udon.

Aya Ueto, dressed in a yukata, is shown eating udon deliciously, which leaves a strong impression.

Combined with the mouthwatering cooking scenes, this CM surely made many viewers feel like heading to Marugame Seimen.