Meiko Gijuku commercial. A compilation of commercials that cheer on exam takers across the country.
Meiko Gijuku is a one-on-one tutoring cram school with locations nationwide, so many of you have probably seen one in your area.
Meiko Gijuku’s commercials are known for their friendly humor, featuring the phrase “A kid who can do it if they try” and the original character “Saboro.”
While many of the ads have catchy, attention-grabbing direction, their stories that boost the motivation of test-takers are also appealing.
In this article, we’ll introduce a collection of Meiko Gijuku commercials.
As you read, pay attention to the direction and storytelling in each commercial.
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Meiko Gijuku commercial. A compilation of commercials that cheer on exam takers across the country.
Meiko Gijuku “If You Try, You Can Do It” Version
This is a Meiko Gijuku commercial featuring a refreshing scene of a schoolgirl walking along the seaside.
When her friend, puzzled by her good mood, asks why, the girl just smiles knowingly and dodges the question.
It seems that attending the cram school has boosted her confidence, brightening her expression as well! But she wants to keep that a secret from her friend.
Many viewers might find themselves moved by a CM that suggests how radiant people can look when they’re confident in themselves.
The direction—like the scenes of them playfully chasing each other—beautifully captures a sense of youth, too!
Meiko Gijuku “Spring to Try YDK” Edition
This is a commercial introducing Meiko Gijuku’s spring campaign, conveying that studying might become enjoyable from here on.
It shows a character named Saboro—symbolizing the feeling of slacking off—while the student declares their intention to try a trial lesson.
From there, studying becomes fun, leaving Saboro behind.
It communicates the positive cycle of learning—that once you can do it, it becomes enjoyable—and also conveys Meiko Gijuku’s commitment to supporting that cycle.
