Masami Nagasawa consistently ranks near the top of favorite-actress lists and enjoys strong support from a wide range of people, regardless of age or gender.
Her popularity stems from her impressive acting skills—covering everything from serious roles to ones full of humor—and her approachable, charming personality.
In this article, we’ll showcase all the commercials she has appeared in so far.
We’ll also introduce her latest commercials, so whether you’re a longtime fan or someone just discovering her appeal, be sure to check it out.
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A roundup of commercials featuring Masami Nagasawa. A comprehensive showcase of both old and new! (1–10)
JRA Hello, Special Times. “How Many People Can You Invite in Spring” EditionNEW!Masami Nagasawa, Ai Mikami, Kuranosuke Sasaki, Ryoma Takeuchi
This commercial features the four familiar faces from JRA’s ads competing to see how many people they can invite to horse racing.
Through gourmet food, the races themselves, merchandise, and picnics, each of the four invites friends and people around them to the track in their own way.
By showcasing the many ways to enjoy horse racing, this CM likely made many viewers think, “I’d like to visit a racecourse.”
Asahi Beer Asahi Super Dry “Chilled Declaration” VersionNEW!Hiroshi Abe, Masami Nagasawa
This commercial promotes Asahi Super Dry’s aim to make everyone think “Delicious!” The ad emphasizes that chilling it enhances the flavor.
Watching Hiroshi Abe and Masami Nagasawa drink it so appetizingly probably made many viewers think, “I want one too!” The background music is by ONE OK ROCK, a familiar presence in Super Dry commercials.
The track used is “The Beginning,” one of their signature songs released in 2012.
It’s a guitar-driven rock piece with a thrilling, aggressive sound, a fiery track that boosts your energy as you listen.
Asahi Soft Drinks Calpis CALPIS Rich “Calpis, that’s too much!” versionMasami Nagasawa
This is an introduction commercial for the newly released Calpis Extra-Rich.
It opens with footage from her past commercials, and it’s said that even longtime Calpis fans—who’ve seen her serve as the brand’s CM character for 20 years—will be surprised by the flavor.
The commercial wraps up with Ms.
Nagasawa shouting, “It’s way too Calpis!” Her powerful shout is startling, but it conveys just how impactful the taste is!
Asahi Soft Drinks Calpis “July 7 is the 105th birthday of Calpis” versionMasami Nagasawa
This commercial commemorates July 7, Calpis’s birthday, and seems to reflect on the brand’s history.
The footage shows Masami Nagasawa enjoying Calpis, and the bright atmosphere with blue skies evokes its refreshing taste.
The song used is Aimyon’s “Lucky Color,” whose light rhythm and vocals further accentuate Calpis’s crisp, refreshing feel.
KINCHO Mushi Konazu Premium “It really works on mosquitoes” / “Just hang it right there”Masami Nagasawa, Ayumu Nakajima
This is a commercial where Masami Nagasawa promotes the effectiveness of Mushi-Konas Premium and also explains how to use it.
Her distinctive Kansai dialect leaves a strong impression, and the relaxed tone conveys how easy and casual it is to use Mushi-Konas.
The explanation is directed mainly at Ayumu Nakajima, and watching his bewildered reactions while she insistently urges him to try it almost comes across as a way of expressing how effective it is.
The content strongly emphasizes that it’s easy to use and highly effective, delivering a passionate plea to “just try it first.”
Shiseido ANESSA Gold Milk “My skin won’t fall apart.” / Daily Series “The more I use it, the more beautiful my skin becomes.”Masami Nagasawa
This is an introduction commercial for Perfect UV Skincare Milk and Skincare Gel.
Masami Nagasawa appears in both commercials, and the appeal of each product is presented through narration.
It’s striking how Nagasawa, under strong sunlight, shows a fresh, unflinching expression.
BYD ‘Maybe it’s BYD! Encounters’ Version / ‘Safety & Trust’ VersionMasami Nagasawa
This is a commercial for BYD, a Chinese manufacturer that produces electric vehicles.
Masami Nagasawa appears in it, and it highlights BYD’s smart design and high safety performance.
Even people who haven’t been interested in EVs before might watch this ad and think, “Maybe it’s not a bad idea.”