[Nagoya Commercials] A Collection of Local Commercials from Aichi Prefecture
Speaking of local commercials, various companies’ ads are aired all over the country.
In particular, many people still remember the local commercials they watched often as children, even after becoming adults.
In this article, we’ll introduce a whole lineup of local commercials from Aichi Prefecture!
From Nagoya specialties to popular neighborhood shops, these are all commercials familiar to Aichi residents.
We hope not only those from Aichi, but local commercial fans nationwide will enjoy them.
- [Famous] Compilation of Local Commercials from Across Japan
- Catchy commercial jingles. A roundup of those songs grabbing attention in ads!
- [Nostalgic Commercials] A compilation of commercials that aired in the Showa era
- [Funny Commercials] Hilarious! Memorable Ads
- [Kansai Region Local] A compilation of local commercials broadcast in Kansai
- Local commercials from Shizuoka Prefecture: from regional chains to souvenir ads.
- Local commercials broadcast in Hokkaido
- Compilation of candy commercials: from the latest to nostalgic ones
- A roundup of commercials featuring enka singers—from ones where you can hear their singing to fun and quirky spots.
- Funny commercial song. Popular funny commercial songs.
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- A commercial song with memorable dancing. A commercial that makes you want to start dancing.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
[Nagoya Commercials] Aichi Prefecture Local Commercials Compilation (1–10)
Sugakiya
Sugakiya is a ramen chain based in Aichi Prefecture, with locations mainly across the Tokai and Kansai regions.
Its unique appeal includes features you won’t find elsewhere, such as sets that let you enjoy ramen with sweets, and a proprietary ramen fork designed specifically for eating ramen.
In addition to operating storefronts, the company also sells instant ramen, helping raise nationwide recognition for this Aichi-born ramen.
Musician Yukio Miyachi, who hails from Nagoya, appears in their commercials, recommending Sugakiya with light, dialect-infused music.
The message clearly conveys that Sugakiya is beloved by Aichi residents and can be enjoyed casually across generations.
Hama Otome
Hamaotome specializes in dried foods like nori, furikake, and ochazuke.
Its commercials, featuring a nostalgic stop-motion animation of a grandfather telling folktales to children, leave a lasting impression.
The giant “Deetarabocchi,” taller than the mountains in those folktales, is actually Hamaotome’s image character.
The commercials are simple—no repeated shouting of product names, no parody songs, and no flashy mascots—and that simplicity is precisely what gives them a timeless appeal.
Kondō Sanko
The commercial for Kondo Sanko Co., Ltd., with its catchy slogan “We’ll lend you anything,” really sticks in your head.
The company is located in Minami Ward, Nagoya, and operates a wide-ranging rental business.
In Kondo Sanko’s ad, the unique and amusing character “Kashimasu Musume,” who plays maracas and the shamisen, really stands out.
It’s probably a parody of the comedy trio Kashimashi Musume, who were active in the 1960s! Thanks to that witty touch, this unique commercial is extremely well-known in the Tokai area.
[Nagoya Commercials] Aichi Prefecture Local Commercials Compilation (11–20)
Wakashachi-ya
Speaking of curry udon, it’s now a popular dish all across Japan.
However, “Nagoya Curry Udon,” which was born in Nagoya, is practically a different dish from curry udon in other prefectures.
The pioneer of this unique Nagoya-style curry udon, featuring a rich bonito dashi, is Wakashachiya.
Their commercial’s catchy theme song with the phrase “churu-churu uma-uma” really sticks in your head! By the way, a well-known local trivia tidbit is that the shop’s name is pronounced “Wakashachiya,” not “Wakasachiya.”
Yabaton
Yabaton is a specialty restaurant for Nagoya’s famous miso katsu, with locations primarily in Aichi Prefecture and across a wide area.
When people think of miso katsu restaurants, Yabaton is the first name that comes to mind—it’s a renowned establishment with nationwide recognition.
Its mascot character, the Yokozuna Pig, is one of the reasons Yabaton became known throughout Japan.
The bold, impactful use of the character—such as a large mural on the main store’s wall and T-shirts for sale—is part of its appeal.
The Yokozuna Pig also appears in their commercials, where the sudden appearance of the character expresses that irresistible urge to go to Yabaton.
The structure—grabbing attention with the mascot’s appearance and then showing appetizing scenes of the dishes—suggests a strategy designed to draw customers into the restaurant.
Try dipping it, try pouring it (miso).
Tsukete Miso Kakete Miso is a miso sauce with an elegant sweetness that works with virtually any dish.
Made and sold by Nakamo Co., Ltd., it’s beloved—especially by Aichi residents—as a versatile seasoning.
Its catchy, say-it-out-loud name is a big part of the appeal.
The TV commercial features a light, cheerful melody and shows recommended ways to use it, clearly conveying that it’s great not only for Nagoya specialties but for many kinds of dishes.
The bright, memorable singing boosts the desire to give it a try.
Biho-dō
Miho-do was a specialty shop for precious metals and gemstones located in Higashi Ward, Nagoya, dating back to the distant year of 1950.
Its commercial was famous above all for the signature line, “Please come to Miho-do at Nagoya Shimizuguchi.” By the way, “Shimizuguchi” refers to the Shimizuguchi Intersection that used to be near the store.
Another highlight was the president himself, dressed in flashy outfits, personally delivering the narration.
Unfortunately, the shop closed in 2011 due to various circumstances, but that commercial likely still remains vivid in the memories of Aichi residents!