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Lovely commercial jingle

NIVEA commercials: A gentle collection of ads introducing skincare products

When you think of the skincare brand Nivea, in addition to moisturizers like body creams and lip balms, they also make products such as body soaps.

You probably often see Nivea commercials when watching TV or videos online.

Nivea’s commercials frequently feature popular actresses, and the background music often draws attention as well.

In this article, we’ll introduce Nivea commercials produced to date all at once, while also touching on the featured performers and the songs used.

NIVEA commercials: A gentle compilation of skincare product ads (21–30)

NIVEA Kao NIVEA Repair Expert: ‘For Extremely Dry Skin’ EditionRinko Kikuchi

Nivea Kao Nivea Repair Expert — For Very Dry Skin, 15-second Commercial, Rinko Kikuchi

This commercial promotes NIVEA Repair Expert as the perfect fit for dry skin, conveying the feel of using it through Rinko Kikuchi’s presence.

It portrays common concerns like roughness and flakiness, and shows how NIVEA Repair Expert addresses them, tying this to explanations of its ingredients.

The contrast in brightness between the beginning and the end is also striking, suggesting that once dry skin is resolved, everyday life can feel more positive.

NIVEA Kao NIVEA Skin-Polishing Gel Cleanse: “Removes makeup and pore keratin plugs/dead skin while retaining moisture”Minami Tanaka

NIVEA Kao NIVEA Skin Polishing Gel Cleanse Skin Polishing Version 15-Second Commercial Minami Tanaka

This commercial showcases how NIVEA’s Skin-Polishing Gel Cleanse is gentle on the skin while thoroughly removing makeup, conveyed through Minami Tanaka’s presence.

Makeup removal often carries the image of being harsh on the skin, but here the emphasis is on skin-friendliness—achieving results while keeping the skin moisturized.

Further accentuating the gentle atmosphere of the visuals is the song performed by suis, who is also active as the vocalist of Yorushika.

The layering of softly resonant strings with her expansive vocals is striking, and the calm rhythm conveys a sense of warmth.

NIVEA Kao NIVEA Clear Beauty 2-Way Beauty Face Wash ‘This One Came Out Too’ VersionMinami Tanaka

Nivea Kao Nivea 2-Way Beauty Face Wash 'This One Came Out Too' Version 15-Second CM Tanaka Minami

This is a commercial introducing a facial cleanser that serves two roles in one: a foaming wash and a pack-style wash.

For daily cleansing, use it as a foaming wash; on days when roughness especially bothers you, use it as a pack—it’s great to switch between the two with a single product.

It really conveys the convenience of tailoring your routine to your skin’s condition.

The BGM features vocals by suis, the singer from Yorushika.

NIVEA Kao 8×4 Smooth Sensation “Fluffy & Dry” Version

NIVEA Kao 8x4 Smooth Sensation Fluffy-Dry Version TV Commercial

This commercial depicts someone struggling with sticky sweat and shows how 8×4 Smooth Sensation solves the problem.

The transition from a dark room to a bright outdoor scene, along with the change from a worried expression to a smile, conveys a shift to comfort and a refreshed mood.

It also clearly shows how to use the product, making you feel like giving it a try.

NIVEA Kao NIVEA Angel Skin Body Wash Bumpy Bumps Meeting “Rough Skin Concerns” VersionYui Okada

Nivea Kao Angel Skin Body Wash “Bumpy Bumps Meeting: Rough Skin Concerns” 30-second commercial starring Yui Okada

This is a commercial that portrays Yui Okada’s skincare concerns while promoting Nivea’s Angel Skin Body Wash as the solution.

The moment she feels her skin becoming rough, a conference is convened inside her mind, where different personas discuss how to fix it.

Then a persona proposing the body wash appears; her skin becomes moisturized and the problem moves toward resolution.

It’s also memorable for its comedic development, with various versions of Yui Okada showing different expressions.

NIVEA Kao NIVEA Deodorant Spray “Rival Company President” VersionEiko Koike, Moeka Ishikawa

Nivea Kao Nivea Deodorant Spray Rival Company President Version 15-second Commercial Eiko Koike Nivea

This commercial conveys what NIVEA’s deodorant spray is like through the reactions of Eiko Koike, who stands near someone using it.

Its effectiveness is portrayed from the perspective of a rival company’s president, and her astonished expression communicates that the product works so well it would make competitors jealous.

It highlights various appealing points of surprise—such as being usable anywhere on the body and delivering a strong, noticeable effect.

NIVEA Kao NIVEA Cream “Want to Protect Forever” Version

“Magic Carpet” singer Takaya Kawasaki features in a new NIVEA brand commercial! An interview is also available where he talks about the feelings he put into the song “Zutto Mamoritai” (I Always Want to Protect You).

This commercial portrays various situations where people apply NIVEA for each other, conveying softness and warmth.

Each scenario depicts a reunion, effectively expressing human connection and mutual support.

The song that further highlights the warmth captured in the visuals is Takaya Kawasaki’s “Zutto Mamoritai.” His gentle, conversational vocals are striking, and the build-up toward the chorus conveys a powerful desire to protect someone.