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NIVEA commercials: A gentle collection of ads introducing skincare products

When you think of the skincare brand Nivea, in addition to moisturizers like body creams and lip balms, they also make products such as body soaps.

You probably often see Nivea commercials when watching TV or videos online.

Nivea’s commercials frequently feature popular actresses, and the background music often draws attention as well.

In this article, we’ll introduce Nivea commercials produced to date all at once, while also touching on the featured performers and the songs used.

NIVEA commercials. A gentle compilation of skincare product ads (11–20)

NIVEA Kao Face Wash “NIVEA is different — that’s not it” versionAiri Suzuki

Airi Suzuki passionately sings “No, That’s Not It,” dispelling misconceptions about face washing!? Web movie: “NIVEA Is Different, That’s Not It.”

Airi Suzuki, who was active as a member of ℃-ute, sings “Chigau, Sou Janai.” The original song, released in 1994, is one of Masayuki Suzuki’s signature tracks and is well known across generations.

However, the version sung by Airi Suzuki is performed as a parody in a Nivea facial cleanser commercial.

The lyrics humorously counter common misconceptions about Nivea—such as the idea that it’s only for use in winter.

Unlike the harder feel of the original, this rendition is sung in a cute, lighthearted style.

NIVEA Kao NIVEA Deep Moisture Lip Melty Type “Melty Juicy” VersionHaruka Fukuhara

NIVEA Kao NIVEA Deep Moisture Lip Melty Type “Melty and Juicy” 15-second commercial starring Haruka Fukuhara

This is a commercial introducing a deep moisture lip balm that’s perfect for the dry lips we worry about in winter.

Haruka Fukuhara actually uses the product and emphasizes its moisturizing power and hydrating feel.

The BGM is performed by suis, the vocalist of Yorushika, and her cool voice perfectly matches the CM’s wintery world.

Nivea-Kao Eucerin “The Birth of the Product” EditionNatsumi Mizuno

NIVEA-Kao Eucerin Eucerin Brand Full Version - 50 seconds Natsumi Mizuno

This commercial introduces the Eucerin brand, born in Germany, while also highlighting the brand’s dedicated craftsmanship.

It emphasizes how loved Eucerin is around the world and how it works on the skin, conveying a sense of trust.

It also promotes the brand’s unique evolution in Japan, evoking an image of a user-tailored feel and experience.

NIVEA Kao NIVEA Cream Care Body Wash W Rich Moisturizing “Plump, Beautiful Skin” VersionHaru

NIVEA Kao NIVEA Cream Care Body Wash, Double Rich Moisturizing, Supple Beautiful Skin version, 15-second commercial, Haru

This commercial introduces NIVEA’s Cream Care Body Wash with double rich moisturizing, highlighting its voluminous, soft lather through actress Haru’s presence.

The image of her embracing the large, fluffy foam is striking, and her gentle smile conveys how the product tenderly protects the skin.

Enhancing the tender mood depicted in the visuals is a song performed by suis—also known as the vocalist of Yorushika.

The sound features prominently resonant strings, and when combined with suis’s clear, expansive vocals, it conveys a grand sense of gentleness.

NIVEA Kao NIVEA Repair Expert: What to do about ultra-dry winter skin? “Décolleté” version / “Shins” version / “Heels” version

This commercial introduces NIVEA Repair Expert as the perfect solution for caring for dryness-induced flakiness and skin irritation.

It showcases dryness-related issues on the décolleté, shins, and heels, and recommends NIVEA Repair Expert to address them.

The ad highlights that applying it at night keeps your skin well-moisturized until morning, likely making anyone concerned about dryness want to give it a try.

Nivea Kao Atrix Beauty Charge Premium “Birth of Wrinkle Improvement” VersionMinami Tanaka

NIVEA Kao Atrix Beauty Charge Premium – Birth of Wrinkle Improvement Version 15-second CM featuring Minami Tanaka

This commercial features narration by Minami Tanaka, introducing the appeal of Atrix Beauty Charge Premium.

The opening line, “It’s like a high-performance beauty serum for your hands,” clearly conveys what kind of hand cream Atrix Beauty Charge Premium is.

The ad continues to highlight the product’s appeal, and I’m sure many viewers thought, “I want to try it,” after watching this commercial.

NIVEA commercials: A gentle compilation of skincare product ads (21–30)

Nivea Kao Nivea Lucent Beauty Serum Body Milk “Serum for your body, too” versionMinami Tanaka

NIVEA Kao NIVEA Lucent Beauty Serum Body Milk – 30-second body serum commercial featuring Mina Tanaka

This is a commercial introducing a body milk infused with serum ingredients.

It opens with the memorable tagline, “Serum for your body, too,” followed by footage of Minami Tanaka actually using the body milk.

The background music is performed by suis, the vocalist of Yorushika, and her clear, translucent voice is sure to capture your attention.