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NIVEA commercials: A gentle collection of ads introducing skincare products

When you think of the skincare brand Nivea, in addition to moisturizers like body creams and lip balms, they also make products such as body soaps.

You probably often see Nivea commercials when watching TV or videos online.

Nivea’s commercials frequently feature popular actresses, and the background music often draws attention as well.

In this article, we’ll introduce Nivea commercials produced to date all at once, while also touching on the featured performers and the songs used.

NIVEA commercials. A gentle compilation of skincare product ads (11–20)

Nivea Kao Deep Moisture “Show Window” VersionHaruka Fukuhara

[CM] Kao Nivea Deep Moisture

“Negai,” sung by Ryoma Inoue, was used as the commercial song for the NIVEA brand in 2020.

Ryoma Inoue, who sings this track, is the vocalist of the piano rock band SHE’S.

His clear, high-toned voice perfectly matches the image of the commercial.

It’s a gentle, heartwarming love song filled with the desire to protect the one you love.

Everyone wants to be thought of this way by someone they love—and to have someone by their side who makes them feel that way.

Nivea Kao 8×4 2002Aya Ueto

[CM 2002-03] Kao 8×4 30 seconds × 2

This commercial conveys that 8×4 is perfect for the hot summer, helping keep sweat under control and supporting comfortable days.

It depicts Aya Ueto and her friends enjoying summer events, and their smiles lasting until the end communicate that their comfort is maintained.

The song that further highlights the fun and the refreshing, youthful atmosphere portrayed in the visuals is ZARD’s “Sawayaka na Kimi no Kimochi.” Its buoyant rhythm layered with powerful guitar tones evokes a refreshing feeling of sprinting full-speed through youth.

Izumi Sakai’s clear, expansive vocals are also a key point that emphasizes that refreshing vibe.

NIVEA Kao NIVEA Deo Protect & Care Spray ‘Birth’ VersionMinami Tanaka

Minami Tanaka shows off her flawless fair skin with a ‘killer smile’; CM song by Kohmi Hirose — New commercials: NIVEA Deo Protect & Care Spray “Birth” and “Spray Birth” editions.

The song playing in the NIVEA Deo Protect & Care Spray commercial titled “Birth,” featuring Mina Tanaka, is an original track made for the ad.

Even though it’s an original, the singer is none other than Kōmi Hirose! It’s so dazzlingly delivered in her signature soaring voice that you’ll instinctively want to search which album it’s on.

Her powerful vocals rival the product’s impact, packing a charm that makes the few seconds in the CM feel too short—you’ll want to hear the full version.

The lyrics are tailored to the product, but it would feel perfectly natural if this were released as a Kōmi Hirose song as-is!

NIVEA Kao Face Wash “NIVEA is different — that’s not it” versionAiri Suzuki

Airi Suzuki passionately sings “No, That’s Not It,” dispelling misconceptions about face washing!? Web movie: “NIVEA Is Different, That’s Not It.”

Airi Suzuki, who was active as a member of ℃-ute, sings “Chigau, Sou Janai.” The original song, released in 1994, is one of Masayuki Suzuki’s signature tracks and is well known across generations.

However, the version sung by Airi Suzuki is performed as a parody in a Nivea facial cleanser commercial.

The lyrics humorously counter common misconceptions about Nivea—such as the idea that it’s only for use in winter.

Unlike the harder feel of the original, this rendition is sung in a cute, lighthearted style.

Nivea Kao Nivea Rich Care & Color Lip Long-Lasting Color Type ‘Color and Moisture That Lasts’ EditionHaruka Fukuhara

Nivea Kao Nivea Rich Care & Color Lip Long-Lasting Color Type — Color and Moisture That Last, 15-second commercial starring Haruka Fukuhara

This commercial conveys through Haruka Fukuhara’s expressions that NIVEA’s Rich Care & Color Lip keeps both color and moisture lasting.

The close-up shots let you really sense the lips’ hydration, and the smile that follows suggests how that leads to confidence.

Amplifying the calm, sunny mood of the visuals is a song by suis, who also performs as the vocalist of Yorushika.

The blend of the gentle-sounding arrangement and her clear, translucent voice is striking, soothing listeners’ hearts with a soft sense of peace.

NIVEA Kao 8×4 Body Fresh “Basketball Club: Friendship” VersionHinako Sakurai

Hinako Sakurai Commercial - NIVEA 8x4 Body Fresh “Basketball Club: Friendship” Version

This is one of WANIMA’s signature songs, featured in the 8×4 Body Fresh “Basketball Club: Friendship” commercial.

Included on their 2016 album JUICE UP!!, the track expresses gratitude for meeting cherished friends and a desire to be there as support in tough times.

The fast-paced performance typical of melodic hardcore, combined with vocalist KENTA’s straightforward delivery, is sure to lift your spirits.

It’s a song that reminds you there are friends out there cheering you on.

NIVEA commercials: A gentle compilation of skincare product ads (21–30)

NIVEA Kao NIVEA Deep Moisture Lip Melty Type “Melty Juicy” VersionHaruka Fukuhara

NIVEA Kao NIVEA Deep Moisture Lip Melty Type “Melty and Juicy” 15-second commercial starring Haruka Fukuhara

This is a commercial introducing a deep moisture lip balm that’s perfect for the dry lips we worry about in winter.

Haruka Fukuhara actually uses the product and emphasizes its moisturizing power and hydrating feel.

The BGM is performed by suis, the vocalist of Yorushika, and her cool voice perfectly matches the CM’s wintery world.