When you think of the skincare brand Nivea, in addition to moisturizers like body creams and lip balms, they also make products such as body soaps.
You probably often see Nivea commercials when watching TV or videos online.
Nivea’s commercials frequently feature popular actresses, and the background music often draws attention as well.
In this article, we’ll introduce Nivea commercials produced to date all at once, while also touching on the featured performers and the songs used.
- Nivea Kao’s commercial song. A popular jingle.
- A compilation of commercials featuring Nagisa Shibuya. Commercials highlighting her bright, charming smile.
- Who is that beautiful woman? Summary of LUX’s popular and past commercials
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- Summary of Biore commercials. Also note the star-studded cast.
- Shiseido’s sunscreen Anessa commercial catalog [Spotlight on the cast and BGM as well]
- Menard commercials roundup: from cosmetics to esthetic salon ads
- A compilation of commercials featuring Kumiko Aso. A collection of soothing ads that are comforting to watch.
- [Nitori Commercials] Popular Ads and All-Time Commercials Summary [2026]
- A compilation of commercials featuring Nana Komatsu. A collection of commercials with a transparent, fresh feel.
- Commercials featuring Ayami Nakajo. A comprehensive showcase of both new and old.
NIVEA commercials. A gentle compilation of skincare product ads (1–10)
Nivea Kao 8×4 Men Roll-On “Be Yourself” VersionNEW!Takanori Iwata
Takanori Iwata’s “MAKE IT” was released in 2026 and is a song written specifically for the Eight Four Men commercial.
Its refreshing sound evokes a clear blue sky, and the overlap with a dance-music-like rhythm conveys a sense of exhilaration.
The vocals blend with the refreshing quality of the sound, expressing positive feelings that look toward the future.
The commercial features Takanori Iwata using Eight Four Men and heading out, giving the impression that positive emotions are conveyed through his smile.
Nivea Kao 8×4 Deodorant Putty “Because It’s Soft” / “Down to the Pores”NEW!
This is a commercial introducing the features of Eight Four Deodorant Putty.
In the “Because it’s soft” version, it highlights the soft texture and emphasizes that it can be worked into the pores.
In the “Into the pores” version, it promotes that applying it into the pores prevents sweat odor and keeps the effect going all day.
It clearly conveys that you can easily and thoroughly care for sweat and its odor.
NIVEA Kao Lucent Beauty “Serum” VersionNEW!Minami Tanaka
This is a commercial where Minami Tanaka talks about using serum on her body as well, introducing NIVEA’s Serum Body Milk.
As she actually applies the body milk, the active ingredients it contains are introduced.
The close-up shots of lustrous, beautiful skin are especially striking.
The BGM features a CM song sung by suis, the vocalist of Yorushika.
It’s a beautifully atmospheric track that includes the familiar NIVEA phrase, “Tada mamoritai” (“I just want to protect”).
NIVEA Kao Eight Four Aroma Switch “Step Out Smoothly” EditionNEW!Nicole Fujita
After the COVID-19 pandemic, we’ve entered an era where we can manage without meeting people in person—through remote work, virtual drinks, and the like.
Yet precisely because of this era, the narration by Nicole Fujita tells us how important the feeling of “wanting to meet” is.
In the latter half of the commercial, 8×4 Aroma Switch is introduced so that when you do meet people, you can keep your skin smooth and sweat under control.
It’s a beautifully crafted ad that makes you want to see someone special.
The BGM features a track by Eriko Hashimoto, known as the vocalist of Chatmonchy.
The song’s lyrics, like the commercial’s theme, express the desire to meet.
As of the commercial’s release, details about the song haven’t been revealed, so we can look forward to the information being announced.
Nivea Kao Nivea UV Deep Protect & Care Gel “Keep your skin beautiful from here on” VersionNEW!Minami Tanaka
This is a commercial introducing NIVEA UV Deep Protect & Care, which reliably prevents sunspot formation from tanning.
It features Minami Tanaka under the sun, conveying a sense of reassurance that UV rays are blocked even in such conditions.
Another highlight is the song performed by suis from Yorushika playing in the background, which enhances the bright and positive atmosphere.
Nivea Kao NIVEA UV Water Gel EX “Fresh on Bare Skin” VersionNEW!Riisa Naka
This commercial depicts Riisa Naka using NIVEA UV Water Gel EX as part of her summer routine, conveying its effectiveness.
As a water gel, it’s shown blending seamlessly into bare skin, expressing both its ease of use and high performance.
The song sung by Suis from Yorushika is another highlight, further accentuating the fresh, breezy feel of the visuals.
Nivea Kao NIVEA Mildly Acidic Foaming Face Wash “Aren’t You Choosing?” VersionMiwako Kakei, Maria Tani
This commercial expresses, through a lighthearted song, how NIVEA’s mildly acidic foaming face wash addresses common skincare concerns.
It portrays the worries of Miwako Kakei and Maria Tani as they look at their reflections in the mirror, and conveys that NIVEA provides the solution.
The song, serving as both a confession of their concerns and a pathway to resolution, is a parody of Doburokku’s “Moshikashite Dakedo.” Centered on the breezy sound of an acoustic guitar that recalls the original track, the music unfolds into an airy arrangement.
Layered with lyrics that convey thoughtful ideas about facial cleansing, it creates a positive, uplifting mood.