When you think of the skincare brand Nivea, in addition to moisturizers like body creams and lip balms, they also make products such as body soaps.
You probably often see Nivea commercials when watching TV or videos online.
Nivea’s commercials frequently feature popular actresses, and the background music often draws attention as well.
In this article, we’ll introduce Nivea commercials produced to date all at once, while also touching on the featured performers and the songs used.
- Nivea Kao’s commercial song. A popular jingle.
- A compilation of commercials featuring Nagisa Shibuya. Commercials highlighting her bright, charming smile.
- Who is that beautiful woman? Summary of LUX’s popular and past commercials
- A roundup of Kanebo commercials. The cool visuals featuring popular actors are the main draw.
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- A collection of cosmetics commercials: captivating beauty ads featuring stunning visuals.
- Summary of Biore commercials. Also note the star-studded cast.
- Shiseido’s sunscreen Anessa commercial catalog [Spotlight on the cast and BGM as well]
- Menard commercials roundup: from cosmetics to esthetic salon ads
- A compilation of commercials featuring Kumiko Aso. A collection of soothing ads that are comforting to watch.
- [Nitori Commercials] Popular Ads and All-Time Commercials Summary [2026]
- A compilation of commercials featuring Nana Komatsu. A collection of commercials with a transparent, fresh feel.
- Commercials featuring Ayami Nakajo. A comprehensive showcase of both new and old.
NIVEA commercials. A gentle compilation of skincare product ads (1–10)
Nivea Kao NIVEA Mildly Acidic Foaming Face Wash “Aren’t You Choosing?” VersionMiwako Kakei, Maria Tani
This commercial expresses, through a lighthearted song, how NIVEA’s mildly acidic foaming face wash addresses common skincare concerns.
It portrays the worries of Miwako Kakei and Maria Tani as they look at their reflections in the mirror, and conveys that NIVEA provides the solution.
The song, serving as both a confession of their concerns and a pathway to resolution, is a parody of Doburokku’s “Moshikashite Dakedo.” Centered on the breezy sound of an acoustic guitar that recalls the original track, the music unfolds into an airy arrangement.
Layered with lyrics that convey thoughtful ideas about facial cleansing, it creates a positive, uplifting mood.
NIVEA Kao Premium Body Milk Advance: “Soft Firmness” EditionMichiko Kichise
This commercial highlights the luxurious feel of Nivea’s Premium Body Milk through the presence of Michiko Kichise.
It portrays her incorporating the Premium Body Milk into her relaxing time at home, with her smile conveying the product’s pleasant texture and uplifting effect.
Further accentuating the calm atmosphere of the visuals is the song “Taisetsu na Hito” by Ryota Fujimaki.
The gentle, piano-centered sound is striking, and combined with his soaring vocals, it expresses kindness and warmth.
As the music swells into a grand development, it also evokes a sense of stepping forward toward the future.
Nivea Kao Nivea Deep Moisture Lip “Winter Station” VersionHaruka Fukuhara
This is a promotional commercial for Deep Moisture Lip that aired in 2022, featuring Haruka Fukuhara.
Set at a small station with snow falling heavily, it memorably shows Fukuhara using the Deep Moisture Lip.
The visuals of her richly moisturized lips convey that it provides reliable hydration even in dry seasons.
The background music is “Zutto Mamoritai” sung by Takaya Kawasaki.
In keeping with the NIVEA CM song theme of “I want to protect,” listen to the lyrics that depict tender moments with someone special.
NIVEA Kao Deep Moisture “Meeting Up” VersionFumino Kimura
This is a commercial introducing Deep Moisture Lip featuring Yoshino Kimura.
After a scene where Kimura, waiting to meet a man, applies the lip balm, the ad highlights the ingredients used and its high moisturizing power.
The calm and beautiful song playing in the background is “Taisetsu na Hito” (Precious One) sung by Ryota Fujimaki.
Released in 2015, the song was originally written with only one chorus for the commercial, but lyrics and melody were later added to create a full track.
It features the familiar Nivea CM phrase “Mamoritai” (“I want to protect”), and is a warm ballad that expresses feelings for a cherished person.
NIVEA Kao NIVEA Body Marshmallow Care ‘Fluffy Happiness’ VersionAsuka Saito
This is a commercial that promotes Nivea Body’s Marshmallow Care, known for its irresistibly fluffy foam, through the presence of Asuka Saito.
It depicts her spreading the foam over her entire body, and the relaxed expressions and overall atmosphere of the visuals effectively convey a sense of softness.
The song that further accentuates the softness expressed in the imagery is Noriyuki Makihara’s “Kioku” (Memory).
The layered, digital-tinged sound is striking and, on its own, can feel tense; however, when combined with his gentle vocals, it creates a uniquely floating sensation.
It’s a piece that seems to express a grand worldview—one of connecting past memories to the future.
Nivea Kao 8×4 Body Fresh “Badminton” VersionNozomi Okuhara
This is the 8×4 Body Fresh commercial titled “Badminton,” featuring professional badminton player Nozomi Okuhara.
The ad shows Okuhara training hard at badminton and then using 8×4 Body Fresh after her workout.
Seeing her use it with a smile lets you imagine how refreshing it must feel.
The background music used in the commercial is “Tomoni,” a signature song by the rock band WANIMA.
It’s a high-velocity melodic hardcore tune with lyrics that give you the courage to keep moving forward.
It’s an upbeat and bright track that’s quintessentially WANIMA.
Nivea Kao Deep Moisture “Show Window” VersionHaruka Fukuhara
“Negai,” sung by Ryoma Inoue, was used as the commercial song for the NIVEA brand in 2020.
Ryoma Inoue, who sings this track, is the vocalist of the piano rock band SHE’S.
His clear, high-toned voice perfectly matches the image of the commercial.
It’s a gentle, heartwarming love song filled with the desire to protect the one you love.
Everyone wants to be thought of this way by someone they love—and to have someone by their side who makes them feel that way.
