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NIVEA commercials: A gentle collection of ads introducing skincare products

When you think of the skincare brand Nivea, in addition to moisturizers like body creams and lip balms, they also make products such as body soaps.

You probably often see Nivea commercials when watching TV or videos online.

Nivea’s commercials frequently feature popular actresses, and the background music often draws attention as well.

In this article, we’ll introduce Nivea commercials produced to date all at once, while also touching on the featured performers and the songs used.

NIVEA commercials: A gentle compilation of skincare product ads (21–30)

NIVEA Kao NIVEA Clear Beauty 2-Way Beauty Face Wash ‘This One Came Out Too’ VersionMinami Tanaka

Nivea Kao Nivea 2-Way Beauty Face Wash 'This One Came Out Too' Version 15-Second CM Tanaka Minami

This is a commercial introducing a facial cleanser that serves two roles in one: a foaming wash and a pack-style wash.

For daily cleansing, use it as a foaming wash; on days when roughness especially bothers you, use it as a pack—it’s great to switch between the two with a single product.

It really conveys the convenience of tailoring your routine to your skin’s condition.

The BGM features vocals by suis, the singer from Yorushika.

NIVEA Kao 8×4 Smooth Sensation “Fluffy & Dry” Version

NIVEA Kao 8x4 Smooth Sensation Fluffy-Dry Version TV Commercial

This commercial depicts someone struggling with sticky sweat and shows how 8×4 Smooth Sensation solves the problem.

The transition from a dark room to a bright outdoor scene, along with the change from a worried expression to a smile, conveys a shift to comfort and a refreshed mood.

It also clearly shows how to use the product, making you feel like giving it a try.

Nivea commercials: A gentle compilation of skincare product ads (31–40)

NIVEA Kao NIVEA Angel Skin Body Wash Bumpy Bumps Meeting “Rough Skin Concerns” VersionYui Okada

Nivea Kao Angel Skin Body Wash “Bumpy Bumps Meeting: Rough Skin Concerns” 30-second commercial starring Yui Okada

This is a commercial that portrays Yui Okada’s skincare concerns while promoting Nivea’s Angel Skin Body Wash as the solution.

The moment she feels her skin becoming rough, a conference is convened inside her mind, where different personas discuss how to fix it.

Then a persona proposing the body wash appears; her skin becomes moisturized and the problem moves toward resolution.

It’s also memorable for its comedic development, with various versions of Yui Okada showing different expressions.

NIVEA Kao NIVEA Deodorant Spray “Rival Company President” VersionEiko Koike, Moeka Ishikawa

Nivea Kao Nivea Deodorant Spray Rival Company President Version 15-second Commercial Eiko Koike Nivea

This commercial conveys what NIVEA’s deodorant spray is like through the reactions of Eiko Koike, who stands near someone using it.

Its effectiveness is portrayed from the perspective of a rival company’s president, and her astonished expression communicates that the product works so well it would make competitors jealous.

It highlights various appealing points of surprise—such as being usable anywhere on the body and delivering a strong, noticeable effect.

NIVEA Kao NIVEA Cream “Want to Protect Forever” Version

“Magic Carpet” singer Takaya Kawasaki features in a new NIVEA brand commercial! An interview is also available where he talks about the feelings he put into the song “Zutto Mamoritai” (I Always Want to Protect You).

This commercial portrays various situations where people apply NIVEA for each other, conveying softness and warmth.

Each scenario depicts a reunion, effectively expressing human connection and mutual support.

The song that further highlights the warmth captured in the visuals is Takaya Kawasaki’s “Zutto Mamoritai.” His gentle, conversational vocals are striking, and the build-up toward the chorus conveys a powerful desire to protect someone.

NIVEA Kao NIVEA Cream “For a Lifetime of Natural Skin” (version)

Kao NIVEA Nivea Cream “For a lifetime of bare skin”

This commercial portrays a situation where someone applies Nivea not to themselves, but to another person, conveying the warmth of human connection.

The act of caring for someone else’s skin with a smile clearly expresses mutual support and human bonds.

Further highlighting the warm atmosphere depicted in the visuals is Che’Nelle’s “Touch (Close To You).” The blend of airy, gentle sounds with her powerful vocals is striking, evoking both the kindness and strength found in supporting one another.

NIVEA Kao Deep Moisture: Long-Lasting Hydration “Remade Train” EditionMizuki Yamamoto

NIVEA Deep Moisture Moisture-Lasting Commercial “Remade Train” Version 15 Seconds

This commercial promotes the strong moisturizing effect of NIVEA Deep Moisture for lips by following Mizuki Yamamoto on a journey.

It shows her moisturizing her lips before a train trip, conveying the long-lasting hydration that endures even on a long journey.

The gentle atmosphere of the visuals is further highlighted by the song “Kioku” by Noriyuki Makihara.

The track is memorable for its expansive vocals, expressing a grand sense of scale along with tenderness, and it evokes feelings of human connection and warmth.