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NIVEA commercials: A gentle collection of ads introducing skincare products

When you think of the skincare brand Nivea, in addition to moisturizers like body creams and lip balms, they also make products such as body soaps.

You probably often see Nivea commercials when watching TV or videos online.

Nivea’s commercials frequently feature popular actresses, and the background music often draws attention as well.

In this article, we’ll introduce Nivea commercials produced to date all at once, while also touching on the featured performers and the songs used.

NIVEA commercials: A gentle compilation of skincare product ads (21–30)

NIVEA Kao NIVEA Cream “For a Lifetime of Natural Skin” (version)

Kao NIVEA Nivea Cream “For a lifetime of bare skin”

This commercial portrays a situation where someone applies Nivea not to themselves, but to another person, conveying the warmth of human connection.

The act of caring for someone else’s skin with a smile clearly expresses mutual support and human bonds.

Further highlighting the warm atmosphere depicted in the visuals is Che’Nelle’s “Touch (Close To You).” The blend of airy, gentle sounds with her powerful vocals is striking, evoking both the kindness and strength found in supporting one another.

NIVEA Kao Deep Moisture: Long-Lasting Hydration “Remade Train” EditionMizuki Yamamoto

NIVEA Deep Moisture Moisture-Lasting Commercial “Remade Train” Version 15 Seconds

This commercial promotes the strong moisturizing effect of NIVEA Deep Moisture for lips by following Mizuki Yamamoto on a journey.

It shows her moisturizing her lips before a train trip, conveying the long-lasting hydration that endures even on a long journey.

The gentle atmosphere of the visuals is further highlighted by the song “Kioku” by Noriyuki Makihara.

The track is memorable for its expansive vocals, expressing a grand sense of scale along with tenderness, and it evokes feelings of human connection and warmth.

Nivea commercials: A gentle compilation of skincare product ads (31–40)

NIVEA Kao Premium Body Milk “Shooting” VersionMichiko Kichise

NIVEA Premium Body Milk Commercial “Shooting” Version 15 Seconds

This commercial depicts Michiko Kichise being filmed and expresses that NIVEA’s Premium Body Milk supports her beauty.

In the shoot, she is complimented on her beauty and embraces it, illustrating how lasting moisture leads to confidence.

The song that underscores the confidence and strength conveyed in the visuals is Noriyuki Makihara’s “Kioku” (Memory).

Its gently grand sound and calm vocals convey human bonds and warmth.

NIVEA Kao NIVEA MEN Active Age “Between Takes” VersionHiroiki Ariyoshi, Mokomichi Hayami

Nivea Kao NIVEA MEN Active Age “Between Takes” 15-second commercial featuring Hiroiki Ariyoshi and Mokomichi Hayami

This is a NIVEA MEN commercial showing Ariyoshi and Mokomichi Hayami talking about skincare.

Titled “Between Takes,” it’s memorable for the casual vibe of their conversation.

They’re smiling as they chat about both using NIVEA MEN for skincare, but the inside of Ariyoshi’s jacket is covered with a bunch of NIVEA MEN bottles.

Hayami’s slightly taken‑aback expression when he sees this is amusing, so be sure to check out the commercial to see it for yourself.

Nivea Kao Atrix Beauty Charge ‘Beauty Serum for Hands’ VersionMinami Tanaka

Nivea Kao Atrix Beauty Charge hand-applied serum 15-second commercial starring Minami Tanaka

This is a Nivea hand cream commercial with the memorable tagline “a serum you apply to your hands.” In addition to moisturizing ingredients, it’s formulated with serum components, promising skin that’s hydrated and firm.

The visuals, centered around the deep green of the packaging, make for a beautiful commercial.

Nivea Kao NIVEA for MEN Morning 10 “Birth” VersionTakumi Kitamura

NIVEA Kao NIVEA MEN Morning 10 Birth Version 15-Second Commercial Takumi Kitamura

The NIVEA for MEN Morning 10 commercial, “Birth,” featuring Takumi Kitamura, uses an original song composed by Eika Kusunoki.

The opening of the track—aligned with the commercial’s narrative—features a simple melody that evokes the plain, everyday life of a rather unimpressive man.

Then, from the moment the imagery shows his impression changing after using the product, a cueing shout triggers a cooler bassline, and the flow of the music shifts dramatically along with the CM.

Layers of various instruments build up, expressing—through music—how life becomes more colorful by using the product.

NIVEA Kao Premium Body Milk “Soft” VersionMichiko Kichise

Kao NIVEA Premium Body Milk CM “Soft” Edition starring Michiko Kichise

The 2012 NIVEA brand commercial song.

With sleigh-bell sounds and a Christmassy vibe, it exudes a stylish atmosphere.

The glittering production and Che’Nelle’s powerful vocals match perfectly, evoking a somewhat nostalgic feeling that brings Christmas to mind.