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Commercials featuring Shohei Ohtani: A compilation of ads known for their powerful direction

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Shohei Ohtani excites fans around the world as a two-way star who shines not only as a pitcher but also as a hitter.

He drew attention by setting numerous records during his days at Hanamaki Higashi High School, went on to excel with the Hokkaido Nippon-Ham Fighters, and is now thriving in Major League Baseball.

Even as a globally popular superstar, he appears in a variety of commercials in Japan.

In this article, we’ll showcase all the commercials featuring Shohei Ohtani.

Many of them project a powerful image and are truly engaging to watch, so please enjoy.

Commercials featuring Shohei Ohtani: A compilation of powerful, impactful ads (1–10)

ECC “The future changes with words.” versionNEW!Shohei Ohtani

ECC Corporate Ad “The future changes with words.” (30 seconds)

This commercial begins with a scene where Shohei Ohtani talks about how the successes he experienced as a child have shaped who he is today.

Titled “The future changes with words,” the ad features people studying English at ECC, set against narration that says, “Let’s start taking action now to become who we want to be.”

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New Balance “We Got Now 2026”Shohei Ohtani

We Got Now | 2026 | New Balance

This commercial opens with Shohei Ohtani holding a bat, followed by a series of shots of people enjoying various sports.

There’s no narration or on-screen text; instead, we simply see all the players using New Balance apparel and gear.

It’s a cool, understated style that you don’t often see in commercials from domestic manufacturers.

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ECC Foreign Language Institute Student Recruitment ‘Move Forward Together’ Version / Senior Student Recruitment ‘Move Forward Together’ VersionShohei Ohtani

ECC Foreign Language Institute CM: “ECC Foreign Language Institute Student Recruitment – Shohei Ohtani / Let’s Move Forward Together” (30 seconds)

ECC Senior Student Recruitment: Shohei Ohtani — Let's Move Forward Together (version)

This commercial promotes student enrollment at ECC Foreign Language Institute and ECC Senior, and also introduces what activities take place there.

Another highlight is that Shohei Ohtani, who thrives in an English-speaking world, serves as ambassador, which really conveys that you can build solid English skills.

The smiles on the students’ faces give the impression that the classes are fulfilling and that learning is enjoyable.

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Commercials featuring Shohei Ohtani: A compilation of ads with powerful direction (11–20)

Kirin Plasma Lactic Acid Bacteria: Shohei Ohtani’s Immune Care – New Year EditionShohei Ohtani

Kirin Plasma Lactic Acid Bacteria ‘Shohei Ohtani’s Immune Care – New Year’ 30 seconds

This CMM promotes immune care with Kirin Plasma Lactobacillus through Shohei Ohtani’s perspective.

The key point is that it supports the immune care of Ohtani, who constantly thinks about baseball, conveying that it offers easy yet highly effective care.

The sight of Ohtani spending the New Year with a smile clearly expresses the happiness brought by immune care.

The song that accentuates the calm atmosphere of the footage is “L-O-V-E.” Its gentle rhythm and soft, overlapping vocals are striking, and the layered tones of the brass instruments also convey a sense of relaxation.

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FamilyMart November Rice Ball Campaign: “Deliciousness, to a New Dimension.”Shohei Ohtani

Deliciousness, to a new dimension. TV commercial

When Ohtani appeared at the press conference, everyone wondered what he would talk about…

To our surprise, he began by saying that FamilyMart’s rice balls have evolved and become even more delicious.

The unexpected remark caused a stir in the room, but everyone was captivated by the sight of Ohtani enjoying the rice ball so appetizingly! With it being billed as a “new dimension of deliciousness,” it’s no wonder so many people are curious!

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Oi Ocha Catechin Green Tea by Ito En: ‘A Delicious Hero When You Want to Eat’ (version)Shohei Ohtani

Oi Ocha Catechin Green Tea: 'A Delicious Hero When You Want to Eat' Edition

It highlights a shared focus on results between Shohei Ohtani and Oi Ocha Catechin Green Tea, while introducing the product’s features.

Emphasis is placed on its benefits—being less likely to lead to body fat gain and helping reduce blood cholesterol—positioning it as a go-to tea when you want to enjoy a hearty meal.

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ITO EN Oi Ocha Hojicha & Genmaicha “Time for Doing Nothing” (commercial)Shohei Ohtani

Oi Ocha Hojicha and Genmaicha TV Commercial | Ito En

This commercial strongly highlights the calming taste of Oi Ocha’s roasted green tea and brown rice tea by paralleling it with Shohei Ohtani’s presence.

It depicts Ohtani at various times of day, expressing that tea supports those moments of doing nothing and relaxing.

A key point is that his expression doesn’t change even as he savors the flavor, which conveys a steady sense of inner calm.

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