Many of you have probably seen ORIX Group commercials on TV or the internet, right? They often feature friendly, approachable ads with storylines that make you chuckle.
In this article, we’ll be introducing ORIX Group commercials, both old and new.
We’ve also put together information on the CM songs and cast.
Be sure to check out the star-studded lineup—from Ichiro, who has long served as a CM character, to actresses and comedians.
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ORIX Group commercials: Introducing the memorable ad music and performers (1–10)
ORIX HOTELS & RESORTS October 2024 CommercialWakana Matsumoto
It’s a commercial in which Wakana Matsumoto introduces ORIX HOTELS & RESORTS, where you can enjoy a soothing ryokan-style resort experience.
The content features planning a trip over the phone, conveying how the brand supports that feeling of “I want to go somewhere.” From there, it transitions to scenes at the ryokan, expressing a fulfilling space packed with various delights such as gourmet cuisine and beautiful scenery.
Combined with the grand background music, it leaves a strong impression that clearly conveys a sense of excitement and anticipation.
ORIX HOTELS & RESORTS “Kyaraku” Brand Movie
This is a commercial introducing Karaku, a brand of ORIX HOTELS & RESORTS, portraying the kind of ryokan resort experience you can enjoy.
The overall message emphasizes a sense of luxury, expressing that this very luxury enables a fuller, more relaxing stay.
While resonating with the desire to travel somewhere, the visuals convey a stance of enhancing that journey and making it even more fulfilling.
ORIX HOTELS & RESORTS “I Want to Tell You” VersionWakana Matsumoto
This commercial promotes the special experiences offered by ORIX’s inns, conveyed through Wakana Matsumoto’s narration and relaxed demeanor.
It gently portrays a commitment to meeting the desire to travel and be soothed, along with the provision of fulfilling services.
Seeing Wakana Matsumoto speak with a satisfied smile gives the content a warm feel that heightens the excitement of planning a trip.
ORIX ORIX MONEY Personal Loan “Through the Wall”Karina
This is a commercial where Karina stylishly introduces ORIX MONEY PERSONAL Loan, a card loan offered by ORIX.
The key phrase is “Otona no Mikata” (an ally for adults), expressing how it reliably supports the money needed to live as an adult.
The way she looks straight at the viewer also conveys that this service can lead to greater confidence.
ORIX e-Document Act-compliant online storage PATPOST “Ease of Implementation” edition
This is a commercial introducing PATPOST, a service by ORIX that converts business documents into data.
Set in a unique world where papers fly around, it shows someone grabbing documents and feeding them into a computer, conveying how the information is then neatly organized and easy to view.
The ad also clearly explains the pricing, emphasizing not only ease of use but also how simple it is to implement.
ORIX “Motivation MAX! ORIX! It begins” versionIchiro, Rina Kawaei
This commercial humorously conveys ORIX’s drive through an exchange between Ichiro, who proposes a new ad tagline for the ORIX Group, and the employees.
Ichiro suggests “Yaruki MAX! ORIX!” (“Motivation MAX! ORIX!”), and it also shows Rina Kawaei’s reaction to it.
The boss’s desperate attempts to smooth things over and everyone’s comedic movements give the impression that ORIX feels approachable and close to everyday life.
Orix ‘Motivation MAX! Shared Office’ VersionIchiro, Rina Kawaei
This commercial introduces the shared offices operated by ORIX and highlights the company’s commitment to supporting diverse new ways of working.
Rina Kawaei appears as an ORIX employee, advising a friend who’s looking for a place to work, conveying a sense of mutual support.
The ad also has a comedic touch, showing some bewilderment at how widely Ichiro’s suggested catchphrase, “Yaruki MAX!” (Motivation MAX!), has caught on.