ORIX Group commercial. Introducing the memorable commercial’s music and cast.
Many of you have probably seen ORIX Group commercials on TV or the internet, right? They often feature friendly, approachable ads with storylines that make you chuckle.
In this article, we’ll be introducing ORIX Group commercials, both old and new.
We’ve also put together information on the CM songs and cast.
Be sure to check out the star-studded lineup—from Ichiro, who has long served as a CM character, to actresses and comedians.
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ORIX Group commercials: Introducing the memorable ad music and performers (1–10)
ORIX “Motivation MAX! Logistics Facility” EpisodeIchiro, Rina Kawaei
This commercial features Rina Kawaei as an ORIX employee introducing the company’s logistics facilities to a friend, while also highlighting the company’s commitment to supporting logistics.
The key point is how she gets more and more passionate as she talks, which comically ends up embodying the catchphrase “Motivation MAX,” originally voiced as a complaint.
The humorous development of Ichiro watching her adds to the lively vibe and clearly conveys a cheerful mood and a positive attitude.
Beppu Onsen Suginoi Hotel – Happiness with You. “Summer Children” version / “Long-Awaited Reunion” version
This is a commercial introducing ORIX HOTELS & RESORTS’ Suginoi Hotel, highlighting how fulfilling the experience can be through scenes of people enjoying their time there.
It portrays different kinds of fulfillment, such as spending time with children at Niji-kan and reuniting with friends from school days at Sora-kan.
By showing how travel differs depending on who you’re with, it also conveys the breadth of what ORIX HOTELS & RESORTS offers.
The digest-style footage heightens expectations about just how fun the actual experience will be.
ORIX: “The world is moving toward sustainability. ORIX is moving toward sustainability too.”Mone Kamishiraishi
This commercial reflects on global sustainability efforts such as energy and recycling, and expresses ORIX’s stance of moving toward sustainability.
It features Mone Kamishiraishi experiencing various forms of sustainability in everyday life, and the bright overall visuals convey a positive feeling of heading toward a brighter future.
Further accentuating the cheerful atmosphere of the footage is the song Aruite Kaerou, sung by Ayaka.
It’s a cover of a song by Kazuyoshi Saito, and while mindful of the original’s light, buoyant sound, her clear, transparent vocals convey an even stronger sense of freshness.
ORIX Group commercials: Introducing the songs and performers from the memorable ads (11–20)
ORIX HOTELS & RESORTS CROSS HOTEL Brand Movie
This is a commercial that showcases what ORIX HOTELS & RESORTS’ brand, CROSS HOTEL, is all about through beautiful visuals.
The three intersecting lines are a key element, expressing both a commitment to creating new forms and a brand identity that stands the test of time.
It also conveys the importance of connections with towns and people, along with the desire to provide fulfilling experiences and irreplaceable moments.
ORIX HOTELS & RESORTS “Atami/Izusan Karaku” Edition
This commercial announces the opening of ORIX HOTELS & RESORTS’ Karaku in Izu-san, Atami, gently highlighting its soothing atmosphere.
Since Karaku is a brand that strives for a particularly luxurious sense of tranquility, the commercial clearly conveys that premium feel through the interior ambiance and more.
It also builds anticipation by suggesting the kinds of experiences one can enjoy in this serene setting.
ORIX: ‘Motivation MAX! Large Vessels’ EditionIchiro, Rina Kawaei
This is a commercial featuring Rina Kawaei appearing as an ORIX employee, highlighting how ORIX supports maritime transportation with large vessels.
Although she’s supposed to be enjoying her time off, she spots an ORIX bulk carrier and impulsively crashes a launching ceremony, leading to a comedic turn of events.
Even though she’s dismissive of the phrase “yaruki MAX” (maximum motivation), she can’t help getting enthusiastic in her commentary, which also conveys that she’s actually brimming with motivation.
ORIX Credit ORIX MONEY “People Who Made Up Their Minds” VersionNaoki Matayoshi
This commercial portrays various decisions people make as they try to take a step toward the future, appealing to the idea that ORIX MONEY’s personal loans support those choices.
It features Naoki Matayoshi speaking directly about the important life decision of whether to act or not, and his presence conveys a sense of strength.
The content also expresses the wish to provide financial support for that decision and to help make it the trigger for taking that first step.