Rakuten Mobile’s commercial songs: rock-flavored theme tracks
Rakuten Mobile has rolled out services rarely seen from other carriers, such as one year of free basic fees and a single, easy-to-use plan that suits both heavy and light smartphone users.
They’ve actively promoted these services in TV commercials as well.
Many of you probably remember the vivid impression of Ryoko Yonekura giving an energetic presentation against the brand’s pink theme color, along with the powerful sound logo.
In this article, we’ll introduce all the songs used in Rakuten Mobile’s commercials!
From classic Western hits to original songs, they’ve selected rock-flavored tracks from both Japan and abroad.
Alright, let’s dive in!
Rakuten Mobile’s commercial songs: rock-flavored theme tracks
We Will Rock YouNEW!Queen
This commercial powerfully highlights that even with Rakuten Mobile, the iPhone 14 Pro is available—and claims you can get it cheaper than anywhere else.
The footage shows a variety of people coming together and moving in sync with smiles, vividly expressing the anticipation and excitement for the iPhone in a powerful way.
The song that further amplifies the energetic atmosphere portrayed in the video is Queen’s “We Will Rock You.” The stomping-like opening sound is striking, and the way the voices gradually layer conveys a strong sense of unity.
Original songNEW!zuzu
This commercial promotes the idea that with Rakuten Mobile, data is unlimited and the connection is fast and comfortable to use, all conveyed through a lively song.
Set to the rhythm of Zuzu’s “Zuzu Gag Gacha,” it introduces the appeal of Rakuten Mobile, mixing in gags to convey a sense of ease and fun.
The contrast between the light movements of Thomas Inoue—Zuzu’s original character—and Zuzu’s own comical motions also adds to the humor.
RAKUENNEW!yuzu
This commercial conveys the comfort and exhilaration of Rakuten Mobile through scenes of a surprise live performance by the duo Yuzu.
A key point is the depiction of not only people on-site but also viewers in various locations watching the live stream, which also expresses the stability of a network that connects you anywhere.
The song being performed during this lively show is Yuzu’s “RAKUEN.” It’s a track that seems to capture the excitement of diving into a fun place, with bright sounds and light, airy vocals conveying positive emotions.
The structure that encourages handclaps also evokes a sense of powerful unity, as if everyone is moving forward together.
POPCORN STARBIGMAMA
It’s a thrilling punk rock number that combines a sense of speed with pop appeal, blazing through in just two minutes.
Included as the B-side to the single “Strawberry Feels,” released in March 2018, it was also featured in a Rakuten Mobile commercial.
The lyrics are striking, using the familiar motif of popcorn to depict suppressed emotions bursting free.
Despite its straightforward sound and song structure, the energetic performance—powered by a cohesive band ensemble that even includes violin—is captivating.
It’s the perfect track when you want to blow away the suffocating feelings of everyday life or just cut loose.
Original song
This piece, which was featured in the 2019 commercial “Kaleidoscope,” is an original track, and the composer has not been revealed.
Some of you may recognize the gorgeous atmosphere from the CM in which Rola appeared.
The song’s theme is “challenge,” reflecting moves like her entry into Hollywood as an actress and the aggressive stance of Rakuten Mobile.
With an EDM- and techno-like sound, it carries a sense of innovation.
It seems perfectly suited as background music for moments when a quiet fighting spirit is burning.
Original songHirano Wataru
The song used in the Rakuten UN-LIMIT VI commercial “One Plan: For those who don’t know which pricing plan fits” featuring Ryoko Yonekura and Ryoko Hirosue is an original track made for the ad.
It was created by Wataru Hirano, a former member of the ska-punk band LIFEBALL who now produces numerous commercial songs, including for Chicken Ramen’s “What is Cabbage Salad?” spot.
The sound, with guitar riffs racing freely in all directions and a driving sense of speed, stylishly conveys a digital briskness.
Bang!MIYAVI
Bang! by guitarist MIYAVI, which was featured in a Rakuten UN-LIMIT commercial, is included on his 2020 album Holy Nights.
The song, which sings about the coexistence of technological evolution and the future of humanity, delivers a powerful push forward, and MIYAVI’s astounding guitar work is electrifying.
Overflowing with passion, the session in the music video is fantastic as well—a hopeful number brimming with limitless possibilities and an open future.
In conclusion
We’ve introduced all the songs used in Rakuten Mobile’s commercials. From the original track playing behind the ads featuring Ryoko Yonekura to songs by Queen and MIYAVI, the selections are notably rock-influenced! If you found a song you like, be sure to give it a thorough listen!