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Southern All Stars CM Songs and Popular Tracks Ranking [2026]

The songs by Southern All Stars are truly addictive—the more you listen, the more they grow on you—thanks to the perfect match between Keisuke Kuwata’s vocals and the breezy, moody sound that captivates listeners.

Once a track plays in a commercial, it becomes unforgettable.

Here, we’ll introduce Southern All Stars songs that have been featured in commercials.

Southern All Stars CM Song & Popular Song Ranking [2026] (11–20)

LOVE AFFAIR ~Secret Date~Sazan Ōrusutāzu11rank/position

LOVE AFFAIR ~Secret Date~ / Southern Families Band / Famiban
LOVE AFFAIR ~Secret Date~Sazan Ōrusutāzu

“LOVE AFFAIR ~Secret Date,” which served as the CM song for Mitsuya and Southern’s 2018 “Scorched Heart” edition, is Southern All Stars’ 41st single.

It was also used as the theme song for the drama “Sweet Season.” Despite its theme of an extramarital affair, it’s a love song that somehow makes your heart race.

You are the star.Sazan Ōrusutāzu12rank/position

Southern All Stars – You Are the Star [Official Music Video] Short ver.
You are the star.Sazan Ōrusutāzu

Formed at Aoyama Gakuin University, Southern All Stars are a five-member rock band that continues to enjoy unwavering popularity as a venerable presence in the J-pop scene.

Their 49th single, Kimi Koso Sutā da (You Are the Star), released as a double A-side with Yume ni Kieta Julia (Julia Vanished in a Dream), was used as the theme song for Toyota’s “MORE THAN BEST” commercial featuring vocalist Keisuke Kuwata.

The message, directed toward athletes representing Japan at the Athens Olympics, is sure to powerfully encourage anyone striving to take on something new.

It’s an emotional number with a catchy, pop-inflected sound that feels effortlessly pleasant.

Love is like a flower (Ole!)Sazan Ōrusutāzu13rank/position

Southern All Stars – Love Is Like a Flower (Ole!) [Live at Yokohama Arena, 2020]
Love is like a flower (Ole!)Sazan Ōrusutāzu

This commercial showcases the warmth and sense of reassurance that UNIQLO’s Pufftech offers, conveyed through appearances by Haruka Ayase and Kohei Matsushita.

It also highlights the compactness that lets you quickly pull it out when you feel cold, expressing a balance of ease of use and effectiveness.

The song that further accentuates the comfort and warmth portrayed in the visuals is Southern All Stars’ “Ai wa Hana no You ni (Ole!).” With its Spain-inspired sound and lyrics, the track leaves a strong impression, evoking both lightness and a passionate atmosphere.

Christmas Love ~After the Tears, White Snow Falls~Sazan Ōrusutāzu14rank/position

To be released on Nov. 20 (unconfirmed): Southern All Stars “Christmas Love ~After the Tears, White Snow Falls~”
Christmas Love ~After the Tears, White Snow Falls~Sazan Ōrusutāzu

Southern All Stars, a band leading Japan’s rock scene.

Their first-ever Christmas song is “Christmas Love (After the Tears, White Snow Falls).” It’s also well known as the song used in Marui’s 1993 Christmas campaign commercial.

The piece depicts a man who seemingly has suffered a heartbreak and the beautiful cityscape as snow begins to fall.

In the latter half, sampled bell sounds and whistling make the arrangement even more festive.

YOUSazan Ōrusutāzu15rank/position

This is a commercial announcing Uniqlo’s Thanksgiving event, celebrating the brand’s 40th anniversary in 2024.

The BGM features “YOU,” a track from the 1990 album Southern All Stars.

In the CM, Haruka Ayase, Kohei Matsushita, and Yumi Kawai perform in a musical-like style in time with the song.

With singing, dancing, and acting, it’s a commercial packed with highlights.

Minna no UtaSazan Ōrusutāzu16rank/position

Southern All Stars – Everyone’s Song [Live at ROCK IN JAPAN FESTIVAL, 2018]
Minna no UtaSazan Ōrusutāzu

A promotion for the “Bra Top” featuring Haruka Ayase, who serves as the image character.

Set to Southern All Stars’ 1988 classic “Minna no Uta,” it depicts women heading out into the city wearing bra tops.

The vibrant expressions, refreshing scenery, and the upbeat spirit of the Southern All Stars’ song are a perfect match.

It’s a commercial that makes you think, “I can’t wait for a summer filled with brilliant sunshine!”

Miss Brand-New DaySazan Ōrusutāzu17rank/position

Kohei Matsushita introduces why the “Kando Pants” and “Kando Jacket” are so ‘moving.’ In addition to being extremely easy to move in, the “Kohei Matsushita: 30-Second Kando Presentation” version highlights that they can also be worn in situations where a polished look is required.

Meanwhile, in the “Why Kando?” version, Southern All Stars’ “Miss Brand-New Day (MISS BRAND-NEW DAY)” is featured.

Released in 1984, the song captivates with its refreshing melody and mature lyrics.

Tracks of HopeSazan Ōrusutāzu18rank/position

Southern All Stars – Tracks of Hope [Live at ROCK IN JAPAN FESTIVAL, 2018]
Tracks of HopeSazan Ōrusutāzu

Haruka Ayase and Kohei Matsushita star in UNIQLO’s Parachute Pants commercial titled “When Something Makes You Happy.” The CM features Southern All Stars’ hugely popular track Kibou no Wadachi (Hope’s Rut).

The song is included on the soundtrack released in 1990 for the film Inamura Jane, directed by the band’s vocalist and guitarist Keisuke Kuwata.

Its piano intro is memorable, and the moment that melody starts, it lifts the spirits—not only of fans, but of many listeners.

With lyrics depicting running toward one’s dreams, it’s sure to encourage anyone pursuing their own aspirations!

Forgotten Big WaveSazan Ōrusutāzu19rank/position

This commercial highlights the greatest appeal of UNIQLO’s popular AIRism line—its feel against the skin.

Featuring Haruka Ayase and Yuka Mukai, their smiles and the way they wear AIRism clearly convey its relaxed comfort.

Enhancing that laid-back atmosphere is the song “Wasurerareta Big Wave” by Southern All Stars.

Its gentle sound evokes a calm seaside, while the reflective lyrics also carry a touch of melancholy.

Bon-giri Love SongSazan Ōrusutāzu20rank/position

Southern All Stars – Bon-giri Love Song [Official Music Video]
Bon-giri Love SongSazan Ōrusutāzu

In the commercial for Daiichikosho’s DAM 2023 Special Project, they collaborate with Southern All Stars to exclusively release the official video for “Bongiri Koika” starting August 1.

This song is the first single in a trilogy that Southern All Stars, celebrating their 45th anniversary, is releasing in 2023.