Southern All Stars CM Songs and Popular Tracks Ranking [2026]
The songs by Southern All Stars are truly addictive—the more you listen, the more they grow on you—thanks to the perfect match between Keisuke Kuwata’s vocals and the breezy, moody sound that captivates listeners.
Once a track plays in a commercial, it becomes unforgettable.
Here, we’ll introduce Southern All Stars songs that have been featured in commercials.
Southern All Stars CM Songs & Popular Tracks Ranking [2026] (1–10)
YearningSazan Ōrusutāzu1rank/position

This is a commercial introducing UNIQLO’s 2023 fall/winter cold-weather items, shown together with how they look when worn.
The catchy phrase “Winter gets lighter” is striking, emphasizing the balance between warmth performance and a lightweight feel that doesn’t hinder everyday life.
The song used is Southern All Stars’ “Bojo” (Yearning), whose gentle, warm sound and vocals effectively underscore the cozy warmth of the cold-weather items.
Ya Ya (I Won’t Forget That Time)Sazan Ōrusutāzu2rank/position

In the commercial for Mazda’s MPV, a jazz-style arrangement of Southern All Stars’ “Ya Ya (Ano Jidai o Wasurenai)” was featured.
While introducing the car’s convenient functions, the ad portrays people enjoying driving.
The lyrics—about longing for bygone days and living without forgetting cherished memories—harmonize with the CM’s visuals.
It highlights irreplaceable moments with family and friends, with the song coloring scenes of the MPV cruising through a stylish city.
Tokyo VICTORYSazan Ōrusutāzu3rank/position
This commercial both promotes Uniqlo’s value-packed Thanksgiving sale and shares the brand’s 40-year journey.
Featuring Haruka Ayase and other members singing Southern All Stars’ “Tokyo VICTORY,” its grand yet warm sound powerfully conveys hope for the future.
The on-screen captions expressing humility and gratitude also communicate a user-centric attitude.
When I feel like seeing you, you aren’t here.Sazan Ōrusutāzu4rank/position

This is a commercial for AIRism, one of Uniqlo’s items that comes in handy during the hot summer months.
The ad features Haruka Ayase and Kohei Matsushita wearing AIRism in the heat; even as they sweat, their bright expressions underscore AIRism’s moisture-wicking and quick-drying qualities.
The song used is Southern All Stars’ “Aitaku Natta Toki ni Kimi wa Koko ni Inai” (“When I Want to See You, You’re Not Here”), whose refreshing sound and gentle vocals convey the breeziness of summer and the soft, comfortable feel of AIRism.
Peace and highlightSazan Ōrusutāzu5rank/position

A band beloved across generations, Southern All Stars released their 54th single in 2013, which was used as the theme song for Volkswagen’s “New Golf” commercial.
Mr.
Kuwata himself appeared in the ad and was driving.
It’s not just the signature Southern sound—despite being thoroughly pop, it’s profoundly deep! As the title “Peace and Highlight” suggests, the lyrics carry a wish for peace, a message that makes you think in any era and even feels heroic.
It’s a wonderful number that makes you want to cherish the small, everyday things you love.
Relay ~ Forest PoemSazan Ōrusutāzu6rank/position

UNIQLO’s HEATTECH commercial “Love is Heat” is a heartwarming ad that showcases couples from around the world alongside the catchphrase, “You are my HEATTECH.” Every couple looks so close and happy that the commercial leaves viewers feeling warm inside.
If I Ever Hear You Knocking On My DoorSazan Ōrusutāzu7rank/position

This is a UNIQLO sweatshirt commercial that began airing in September 2024.
Haruka Ayase and the other cast members appear wearing various sweatshirts, showcasing the wide range of colors and product variations.
The background music in this commercial is Southern All Stars’ “If I Ever Hear You Knocking On My Door.” It’s included on their 1992 album “Yo ni Manyo no Hana ga Saku Nari” and is a gently flowing track that progresses a cappella.


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