Southern All Stars CM Songs and Popular Tracks Ranking [2026]

YearningSazan Ōrusutāzu1rank/position

Southern All Stars – Longing (with lyrics)

This is a commercial introducing UNIQLO’s 2023 fall/winter cold-weather items, shown together with how they look when worn.

The catchy phrase “Winter gets lighter” is striking, emphasizing the balance between warmth performance and a lightweight feel that doesn’t hinder everyday life.

The song used is Southern All Stars’ “Bojo” (Yearning), whose gentle, warm sound and vocals effectively underscore the cozy warmth of the cold-weather items.

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kappamaki

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Ya Ya (I Won’t Forget That Time)Sazan Ōrusutāzu2rank/position

Ya Ya (I Won't Forget That Era)

In the commercial for Mazda’s MPV, a jazz-style arrangement of Southern All Stars’ “Ya Ya (Ano Jidai o Wasurenai)” was featured.

While introducing the car’s convenient functions, the ad portrays people enjoying driving.

The lyrics—about longing for bygone days and living without forgetting cherished memories—harmonize with the CM’s visuals.

It highlights irreplaceable moments with family and friends, with the song coloring scenes of the MPV cruising through a stylish city.

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mutō

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Tokyo VICTORYSazan Ōrusutāzu3rank/position

Southern All Stars – Tokyo VICTORY [Official Music Video]

This commercial both promotes Uniqlo’s value-packed Thanksgiving sale and shares the brand’s 40-year journey.

Featuring Haruka Ayase and other members singing Southern All Stars’ “Tokyo VICTORY,” its grand yet warm sound powerfully conveys hope for the future.

The on-screen captions expressing humility and gratitude also communicate a user-centric attitude.

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kappamaki

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When I feel like seeing you, you aren’t here.Sazan Ōrusutāzu4rank/position

When I feel like I want to see you, you’re not here [2024 Remaster]

This is a commercial for AIRism, one of Uniqlo’s items that comes in handy during the hot summer months.

The ad features Haruka Ayase and Kohei Matsushita wearing AIRism in the heat; even as they sweat, their bright expressions underscore AIRism’s moisture-wicking and quick-drying qualities.

The song used is Southern All Stars’ “Aitaku Natta Toki ni Kimi wa Koko ni Inai” (“When I Want to See You, You’re Not Here”), whose refreshing sound and gentle vocals convey the breeziness of summer and the soft, comfortable feel of AIRism.

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kappamaki

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Relay ~ Forest PoemSazan Ōrusutāzu5rank/position

Southern All Stars – Relay ~ Mori no Uta [Official Music Video]

UNIQLO’s HEATTECH commercial “Love is Heat” is a heartwarming ad that showcases couples from around the world alongside the catchphrase, “You are my HEATTECH.” Every couple looks so close and happy that the commercial leaves viewers feeling warm inside.

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Hane Keisuke

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Peace and highlightSazan Ōrusutāzu6rank/position

Southern All Stars – Peace and Highlight [Official Music Video]

A band beloved across generations, Southern All Stars released their 54th single in 2013, which was used as the theme song for Volkswagen’s “New Golf” commercial.

Mr.

Kuwata himself appeared in the ad and was driving.

It’s not just the signature Southern sound—despite being thoroughly pop, it’s profoundly deep! As the title “Peace and Highlight” suggests, the lyrics carry a wish for peace, a message that makes you think in any era and even feels heroic.

It’s a wonderful number that makes you want to cherish the small, everyday things you love.

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KEI

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If I Ever Hear You Knocking On My DoorSazan Ōrusutāzu7rank/position

IF I EVER HEAR YOU KNOCKING ON MY DOOR

This is a UNIQLO sweatshirt commercial that began airing in September 2024.

Haruka Ayase and the other cast members appear wearing various sweatshirts, showcasing the wide range of colors and product variations.

The background music in this commercial is Southern All Stars’ “If I Ever Hear You Knocking On My Door.” It’s included on their 1992 album “Yo ni Manyo no Hana ga Saku Nari” and is a gently flowing track that progresses a cappella.

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Hane Keisuke

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NEVER FALL IN LOVE AGAINSazan Ōrusutāzu8rank/position

NEVER FALL IN LOVE AGAIN [2024 Remaster]

It’s a track included on the album “Kirei,” released in September 1983.

As the title—meaning something like “I Won’t Fall in Love Anymore”—suggests, it portrays a bittersweet heartbreak.

The lyrics, written from the perspective of the man in a couple who broke up after he realized her feelings had drifted away, are easy for many to relate to.

Between the lines, you can still sense that he hasn’t completely let go of his feelings for her.

The song was featured in 2025 in UNIQLO’s HEATTECH commercial, “A Pleasant Morning.”

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Hane Keisuke

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Aya ~Aja~Sazan Ōrusutāzu9rank/position

Southern All Stars – Aya ~Aja~ [Official Music Video] Short ver.

It was released in 2004 as Southern All Stars’ 48th single.

It reached number one on the Oricon Weekly Singles Chart.

The song, featured in a JAL “FLY! JAL!” commercial starring Keisuke Kuwata, is a slightly bittersweet spring love song.

The title “Aja” means “eternity” in Indonesian.

I AM YOUR SINGERSazan Ōrusutāzu10rank/position

Southern All Stars – I AM YOUR SINGER [Official Music Video] Short ver.

It was released in 2008 as Southern All Stars’ 53rd single.

The tagline reads, “To all who love music—with 30 years of feelings,” marking the band’s first return to activity in about two years since 2006 as they celebrated their 30th anniversary.

This work was produced as the first project of that renewed activity and was used as the campaign song for au’s LISTEN MOBILE SERVICE.