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Southern All Stars CM Songs and Popular Tracks Ranking [2026]

The songs by Southern All Stars are truly addictive—the more you listen, the more they grow on you—thanks to the perfect match between Keisuke Kuwata’s vocals and the breezy, moody sound that captivates listeners.

Once a track plays in a commercial, it becomes unforgettable.

Here, we’ll introduce Southern All Stars songs that have been featured in commercials.

Southern All Stars CM Song & Popular Song Ranking [2026] (11–20)

YOUSazan Ōrusutāzu15rank/position

This is a commercial announcing Uniqlo’s Thanksgiving event, celebrating the brand’s 40th anniversary in 2024.

The BGM features “YOU,” a track from the 1990 album Southern All Stars.

In the CM, Haruka Ayase, Kohei Matsushita, and Yumi Kawai perform in a musical-like style in time with the song.

With singing, dancing, and acting, it’s a commercial packed with highlights.

Minna no UtaSazan Ōrusutāzu16rank/position

Southern All Stars – Everyone’s Song [Live at ROCK IN JAPAN FESTIVAL, 2018]
Minna no UtaSazan Ōrusutāzu

A promotion for the “Bra Top” featuring Haruka Ayase, who serves as the image character.

Set to Southern All Stars’ 1988 classic “Minna no Uta,” it depicts women heading out into the city wearing bra tops.

The vibrant expressions, refreshing scenery, and the upbeat spirit of the Southern All Stars’ song are a perfect match.

It’s a commercial that makes you think, “I can’t wait for a summer filled with brilliant sunshine!”

Miss Brand-New DaySazan Ōrusutāzu17rank/position

In a commercial for one of their flagship products, the “Kando Pants,” they introduce why they’re called “Kando” (moving/inspiring).

The CM highlights that thanks to their high stretch and light weight, they’re easy to move in and very comfortable, and their quick-drying feature makes them perfect for everyday wear.

The expressions of Haruka Ayase and Kohei Matsushita while wearing the Kando Pants are particularly striking.

The BGM features Southern All Stars’ “Miss Brand-New Day,” a refreshingly pleasant track released in 1984.

Tracks of HopeSazan Ōrusutāzu18rank/position

Southern All Stars – Tracks of Hope [Live at ROCK IN JAPAN FESTIVAL, 2018]
Tracks of HopeSazan Ōrusutāzu

Haruka Ayase and Kohei Matsushita star in UNIQLO’s Parachute Pants commercial titled “When Something Makes You Happy.” The CM features Southern All Stars’ hugely popular track Kibou no Wadachi (Hope’s Rut).

The song is included on the soundtrack released in 1990 for the film Inamura Jane, directed by the band’s vocalist and guitarist Keisuke Kuwata.

Its piano intro is memorable, and the moment that melody starts, it lifts the spirits—not only of fans, but of many listeners.

With lyrics depicting running toward one’s dreams, it’s sure to encourage anyone pursuing their own aspirations!

Forgotten Big WaveSazan Ōrusutāzu19rank/position

This commercial highlights the greatest appeal of UNIQLO’s popular AIRism line—its feel against the skin.

Featuring Haruka Ayase and Yuka Mukai, their smiles and the way they wear AIRism clearly convey its relaxed comfort.

Enhancing that laid-back atmosphere is the song “Wasurerareta Big Wave” by Southern All Stars.

Its gentle sound evokes a calm seaside, while the reflective lyrics also carry a touch of melancholy.

Bon-giri Love SongSazan Ōrusutāzu20rank/position

Southern All Stars – Bon-giri Love Song [Official Music Video]
Bon-giri Love SongSazan Ōrusutāzu

In the commercial for Daiichikosho’s DAM 2023 Special Project, they collaborate with Southern All Stars to exclusively release the official video for “Bongiri Koika” starting August 1.

This song is the first single in a trilogy that Southern All Stars, celebrating their 45th anniversary, is releasing in 2023.

Southern All Stars CM Songs and Popular Songs Ranking [2026] (21–30)

Kamakura MonogatariSazan Ōrusutāzu21rank/position

A commercial for Uniqlo’s Soufflé Yarn knitwear series, known for its light and fluffy feel.

As Haruka Ayase is out for a walk, she runs into Yuki Saito, who’s filming a cat.

Playing on the words “Soufflé Yarn” and “nyan” (meow), the line “Soufflé Nyan” pops out.

With its autumnal setting, the ad really makes you feel that knitwear season has already arrived.

The background music is Southern All Stars’ “Kamakura Monogatari,” a gentle track featuring vocals by Yuko Hara.