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Commercials featuring Masato Sakai: a compilation of ads showcasing his radiant, memorable smile

Editor-in-Chief, RAG MUSICHane Keisuke
Editor-in-chief of RAG MUSIC. JFC-certified fact-checker. After working in a music studio and handling wedding sound, joined the RAG MUSIC editorial team in 2016. Experienced with a variety of instruments: marching band in elementary school, clarinet in junior high school wind ensemble, and drums in a band from high school onward. Drawing on my own musical activities and the experience gained through my work, I produce daily articles, including various song introductions, features on music festivals around the country, and live reports. In music, I enjoy not only rock from Japan and abroad but, lately, a wide range of J-pop as well.

Masato Sakai has long been recognized for his exceptional talent as a chameleon actor who can fully embody any role.

He has appeared in numerous popular works to date, and there are many titles—like Legal High and Hanzawa Naoki—that instantly come to mind when you think of “Sakai-san means ___,” right?

Sakai-san has also been in many commercials, and his radiant smile is truly captivating!

In this article, we’ll showcase all the commercials Masato Sakai has appeared in so far.

There are plenty of commercials with pleasantly crafted direction that will have you smiling along before you know it, so be sure to check them out.

Commercials featuring Masato Sakai. A compilation of memorable ads with his radiant smile (11–20)

Chicken McNuggets: “Deliciousness to share with everyone. Nuggets.”

Masato Sakai as a dad shares cute interactions with his kids in a heartwarming McDonald’s commercial: new ad for “Chicken McNuggets 15 Pieces,” ‘Deliciousness to share with everyone. Nuggets’ edition.

This is the McDonald’s commercial featuring Masato Sakai, titled “Sharing Deliciousness with Everyone: Nuggets.” The gentle BGM that perfectly matches the warmhearted image of a father and his sons is “Nikai no Uta” (Song of the Second Floor) by the folk singer Setagaya Poppins.

It’s a song that evokes the quintessential nostalgia of folk music—you can almost picture the townscapes and scenes described in the lyrics.

The song is said to be modeled after a room on the second floor of the family home where Setagaya Poppins once lived.

No wonder it feels so nostalgic.

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Double Cheeseburger: “Unchanging, delicious. Double Cheeseburger” Edition

Masato Sakai, Masato Sakai “Unchanging, delicious. Double Cheeseburger” version – McDonald’s

This is the McDonald’s commercial “Unchanging Deliciousness: Double Cheeseburger” that feels like a drama starring Masato Sakai and Takashi Yamanaka.

It’s a CM that looks back on the two men’s journey from their youth to the present, isn’t it? The song, perfect as background music for reminiscing about youthful days and hectic daily life, is an original piece written specifically for this commercial by composer and musician Akio Izutsu.

It’s a track that evokes a certain sense of nostalgia.

It’s a real shame we can only hear a little of it in the commercial—makes you want to listen to the full version, right?

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