[Satofull Commercials] Latest and Popular TV CM Roundup
Furusato Nozei is a system that lets you donate to municipalities across Japan, including those you want to support.
People often say the appeal of the return gifts makes it “a loss not to do it!”
You’ve probably often seen the commercials from SoftBank Group’s Satofull, whether you already use Furusato Nozei or have never tried it.
They’re full of lighthearted, funny spots that you can’t help but watch.
Here, we’re showcasing plenty of commercials that are amusing whether you’re recommending Furusato Nozei or you’ve never tried it because you’re not quite sure how it works.
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- A roundup of commercials featuring Takumi Saito: from the latest spots to timeless classics.
- [Famous] Compilation of Local Commercials from Across Japan
- A collection of commercials featuring Kuranosuke Sasaki that convey his gentle personality.
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
- [Reve 21 Commercials] Popular and All-Time Commercials Summary [2026]
- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
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- Commercials for Sato no Gohan. A collection of ads for convenient and tasty packaged rice.
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- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
[Satofull Commercials] Latest and Popular TV CM Roundup (1–10)
“The Pre-Ordered Osechi” EditionKumiko Aso, Tokyo 03
The commercial titled “Pre-ordered Osechi” suggests ways to enjoy New Year’s using Satofull.
In it, Kumiko Aso and the members of Tokyo 03 sit in a garden eating mandarins while talking about osechi (traditional New Year’s dishes).
Satoshi Iizuka has pre-ordered osechi through Satofull, but the twist is that no one will eat it with him.
His slightly lonely expression is a funny touch, and even after the ad ends, you can’t help but wonder, “What happened after that?”
“How does it feel?” VersionTokyo 03
SatoFuru’s commercials initially unfolded in an izakaya, but the first piece set in a café is the “How does it feel?” segment.
In this one, Satoshi Iizuka and Akihiro Kakuta sit in a café and explain the hometown tax system by comparing it to marriage.
It’s even more enjoyable when you watch it together with the follow-up, where Akiyasu Toyomoto, playing the waiter, jumps into the conversation.
If you look closely, there’s foreshadowing in the background with someone reacting, and those facial expressions are a highlight too.
Are you doing it?Tokyo 03
Speaking of Satofull commercials, they’re well known for featuring Tokyo 03.
The first installment in the series is the “Doing it?” version that aired in 2018.
In this one, Akihiro Kakuta and Satoshi Iizuka visit an izakaya and quiz each other about the hometown tax donation program.
Since this was made before it became a series, the story unfolds with neither of them knowing whether the other is making hometown tax donations.
Watching it again now may evoke a sense of nostalgia.
[Satofull Commercials] Latest and Popular TV CM Roundup (11–20)
Winter GatheringKumiko Aso, Tokyo 03
The commercial titled “Winter Is All Here” expresses the idea that using the hometown tax program lets you enjoy delicious foods from all over Japan.
It’s a sequel to other spots in the series, featuring Akihiro Kakuta, who’s been heartbroken, being comforted with return gifts from the hometown tax program—like crab and bonito.
Be sure to check it out along with the episode where Kakuta gets a girlfriend and the previous one where he gets dumped.
Not only will you feel the expanding world of the series, but you’ll also catch jokes that land precisely because you watch them in sequence.
SurroundedKumiko Aso, Tokyo 03
The commercial titled “Surrounded” surprised viewers by revealing an unexpected truth.
In SatoFuru’s usual ads, the familiar cast relaxes in a garden.
In this CM, it’s revealed that the chairs and table they always use are actually thank-you gifts from hometown tax donations.
The longer you’ve followed the series, the more surprising this revelation might be.
It’s also recommended as one of the few entries in the series where Akinaga Toyomoto takes the lead in delivering the main comedic bit.
Two Types of PeopleKumiko Aso, Tokyo 03
The commercial titled “Two Types of People” is all about enjoying a unique back-and-forth.
It opens with Akihiro Kakuta saying, “There are two types of people in the world.” Then Satoshi Iizuka cuts him off, and the whole thing ends up with the familiar take: people who use the hometown tax donation program and people who don’t.
Watching it makes you wonder which side you’re on.
Another draw is the sense of depth in the world of the ad—like Kumiko Aso in the background doing the dishes, adding layers to the scene.
The ‘Now That I’m Getting On in Years’ EditionKumiko Aso, Tokyo 03
The piece that gives a nudge to people hesitating to start using the hometown tax donation program is the “Getting Older” installment.
The setting has been changed from Akihisa Toyomoto’s home, where the Tokyo 03 trio usually relax, to a new location.
While taking in the night breeze, Satoshi Iizuka confides, “As I get older, I have fewer opportunities to take on new challenges.” It’s a joke, but it also feels like it carries a surprisingly profound message.
It’s also noteworthy because it showcases the three of them bantering together again for the first time in a while.