[Satofull Commercials] Latest and Popular TV CM Roundup
Furusato Nozei is a system that lets you donate to municipalities across Japan, including those you want to support.
People often say the appeal of the return gifts makes it “a loss not to do it!”
You’ve probably often seen the commercials from SoftBank Group’s Satofull, whether you already use Furusato Nozei or have never tried it.
They’re full of lighthearted, funny spots that you can’t help but watch.
Here, we’re showcasing plenty of commercials that are amusing whether you’re recommending Furusato Nozei or you’ve never tried it because you’re not quite sure how it works.
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[Satofull Commercials] Latest and Popular TV CM Roundup (1–10)
“The People Who Don’t Do It — Winter —” VersionKumiko Aso, Tokyo 03
The commercial titled “People Who Don’t Do It – Winter” conveys that there’s no reason not to use the hometown tax donation program.
In it, Kumiko Aso asks, “Why don’t you start using the hometown tax system?” Satoshi Iizuka responds in a heavy tone as if he has some reason, but the punchline is that he actually doesn’t have one.
The comedic back-and-forth will make you chuckle.
It’s a small detail, but be sure to watch Kumiko Aso’s reaction in the last two seconds of the commercial.
Winter GatheringKumiko Aso, Tokyo 03
The commercial titled “Winter Is All Here” expresses the idea that using the hometown tax program lets you enjoy delicious foods from all over Japan.
It’s a sequel to other spots in the series, featuring Akihiro Kakuta, who’s been heartbroken, being comforted with return gifts from the hometown tax program—like crab and bonito.
Be sure to check it out along with the episode where Kakuta gets a girlfriend and the previous one where he gets dumped.
Not only will you feel the expanding world of the series, but you’ll also catch jokes that land precisely because you watch them in sequence.
“The Day of Destiny” (version)Kumiko Aso, Tokyo 03, First Summer Uika
The “Day of Destiny” version features Kumiko Aso and the members of Tokyo 03, joined by First Summer Uika, delivering a comical exchange.
In the story, Akihiro Kakuta and First Summer Uika are portrayed as dating, and when Satoshi Iizuka asks how they met, the two answer, “We met on Satofull Day.” It’s the kind of line that makes you think, “What exactly is Satofull Day?” and prompts you to look it up.
And once you do, it’ll make the joke even funnier.
[Satofull Commercials] Latest and Popular TV CM Roundup (11–20)
“Surprise Guest” VersionKumiko Aso, Tokyo 03, First Summer Uika
The Satofull commercial, beloved for featuring exchanges between Kumiko Aso and the members of Tokyo 03, sparked buzz when First Summer Uika joined the cast in the “Surprising Guest” segment.
In this ad, First Summer Uika plays Akihiro Kakuta’s girlfriend and is introduced to the other members for the first time.
Of course, there are plenty of laughs built in.
Enjoy the fresh dynamic of five people and the new back-and-forth banter you haven’t seen before.
Hometown Tax Portal Satoful: “Report” EditionTokyo 03, Yumi Kawai
A Satofull commercial featuring Yumi Kawai and Tokyo 03’s Akihiro Kakuta and Satoshi Iizuka.
When Kawai whispers a report to Kakuta, he loudly shares it with the entire floor as if presenting major work results.
But the content is simply: “Kawai has started using Satofull!”—a letdown that makes you chuckle at the gap between the over-the-top delivery and the trivial news.
Even within the uniquely quirky atmosphere typical of Satofull’s commercials, Kawai’s acting blends in naturally, making for a memorable spot.
Two Types of PeopleKumiko Aso, Tokyo 03
The commercial titled “Two Types of People” is all about enjoying a unique back-and-forth.
It opens with Akihiro Kakuta saying, “There are two types of people in the world.” Then Satoshi Iizuka cuts him off, and the whole thing ends up with the familiar take: people who use the hometown tax donation program and people who don’t.
Watching it makes you wonder which side you’re on.
Another draw is the sense of depth in the world of the ad—like Kumiko Aso in the background doing the dishes, adding layers to the scene.
The ‘Now That I’m Getting On in Years’ EditionKumiko Aso, Tokyo 03
The piece that gives a nudge to people hesitating to start using the hometown tax donation program is the “Getting Older” installment.
The setting has been changed from Akihisa Toyomoto’s home, where the Tokyo 03 trio usually relax, to a new location.
While taking in the night breeze, Satoshi Iizuka confides, “As I get older, I have fewer opportunities to take on new challenges.” It’s a joke, but it also feels like it carries a surprisingly profound message.
It’s also noteworthy because it showcases the three of them bantering together again for the first time in a while.