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[Satofull Commercials] Latest and Popular TV CM Roundup

Furusato Nozei is a system that lets you donate to municipalities across Japan, including those you want to support.

People often say the appeal of the return gifts makes it “a loss not to do it!”

You’ve probably often seen the commercials from SoftBank Group’s Satofull, whether you already use Furusato Nozei or have never tried it.

They’re full of lighthearted, funny spots that you can’t help but watch.

Here, we’re showcasing plenty of commercials that are amusing whether you’re recommending Furusato Nozei or you’ve never tried it because you’re not quite sure how it works.

[Satofull Commercials] Latest and Popular TV CM Roundup (11–20)

Which one should we eat first?Kumiko Aso, Tokyo 03

Hometown Tax Donation site “Satofull” TV commercial: “Which one will you eat first?” version (15 seconds) (https://www.satofull.jp/)

The commercial titled “Which one should we eat first?” conveys that using Satofull lets you enjoy lots of delicious food.

In it, Satoshi Iizuka looks at the various dishes prepared by Kumiko Aso and asks, “Which of these are the return gifts?” She replies, “They’re all Satofull return gifts.” Be sure to notice Iizuka’s surprised expression.

Another highlight is that the story unusually takes place at night.

The presence of a lamp also gives it a fresh feel.

Hometown Tax Portal Satoful: “Report” EditionTokyo 03, Yumi Kawai

Hometown Tax Donation Site [SatoFuru] “Report” Version

A Satofull commercial featuring Yumi Kawai and Tokyo 03’s Akihiro Kakuta and Satoshi Iizuka.

When Kawai whispers a report to Kakuta, he loudly shares it with the entire floor as if presenting major work results.

But the content is simply: “Kawai has started using Satofull!”—a letdown that makes you chuckle at the gap between the over-the-top delivery and the trivial news.

Even within the uniquely quirky atmosphere typical of Satofull’s commercials, Kawai’s acting blends in naturally, making for a memorable spot.

Hometown Tax site Satofull: “Sense of Loss” version / “Which Satofull?” version / “Still Not Doing It” versionTokyo 03, Kumiko Aso

This is a SatoFuru commercial with the catchy tagline, “If you want to enjoy hometown tax donations.” Is it the balcony of a high-rise building? Four adults chat about SatoFuru while enjoying some cooking.

The same characters and scenery appear throughout the series, and through quizzes like “What are the key points of hometown tax donations?” and “Which SatoFuru region did the ingredients come from?” it conveys SatoFuru’s convenience in a warm, relaxed atmosphere.

SatoFuru “Report” Edition / “What’s Your First Time?” EditionTokyo 03, Yumi Kawai

These are two commercials: the “Announcement” version, where Yumi Kawai reports to her senior, Mr.

Tsunoda, that she has started using Satofull, and the “What was your first?” version, where Mr.

Iizuka asks her what her first Satofull item was.

Mr.

Tsunoda’s exaggerated reactions to Ms.

Kawai’s statements—like when someone announces their marriage or lands a major contract—are particularly memorable.

SatoFuru: “Let’s Show a Good Example” Version / “Rice with SatoFuru” VersionTokyo 03, Kumiko Aso

In this commercial, Mr.

Tsunomoto and Ms.

Kumiko Aso are at home when Mr.

Kakuta and Mr.

Iizuka come over, and the four of them are shown enjoying a meal together.

It looks like they’re having a barbecue with ingredients they received through the hometown tax donation program, and they’re talking about it.

There are two versions set in this scenario: “Let’s Show an Example” and “Rice from Satofull.” In both, there’s a touch of surreal humor where Mr.

Kakuta says something a bit anticlimactic, creating an awkward mood that wraps up the scene.

It’s a commercial with the compelling feel of watching a Tokyo 03 sketch.

SatoFuru “Delivery Address” Version / “Hometown Flavor” Version / “Arrangement” VersionTokyo 03, Kumiko Aso

Hometown Tax Donation Site [Satofull] TV Commercial “Delivery Destination” Edition

This is a commercial for Satofull, a hometown tax donation website.

The familiar trio Tokyo 03 and Kumiko Aso appear in this installment of the series, sharing knowledge about the hometown tax system with a touch of humor.

Thanks to the commercial, many viewers may have learned something new.

[Satofull Commercials] Latest and Popular TV CM Compilation (21–30)

SatoFuru: “Not Happening (Winter)” Version / “Round and Round” VersionTokyo 03 Kumiko Aso

This is a commercial depicting the members of Tokyo 03 enjoying gourmet foods delivered through the hometown tax donation site “Satofull.” The conversation, which includes Kumiko Aso, is a highlight, and the ad introduces the greatness of Satofull through a comedic progression.

There are moments where everyone’s face turns serious after a remark by Kakuta, and where Kumiko Aso starts crying because of another remark by Kakuta—so it’s a storyline where Kakuta gets everyone spun around.

His bewildered expression, as he says he doesn’t understand why things turned out this way, is also a key point that provokes laughter.