[Satofull Commercials] Latest and Popular TV CM Roundup
Furusato Nozei is a system that lets you donate to municipalities across Japan, including those you want to support.
People often say the appeal of the return gifts makes it “a loss not to do it!”
You’ve probably often seen the commercials from SoftBank Group’s Satofull, whether you already use Furusato Nozei or have never tried it.
They’re full of lighthearted, funny spots that you can’t help but watch.
Here, we’re showcasing plenty of commercials that are amusing whether you’re recommending Furusato Nozei or you’ve never tried it because you’re not quite sure how it works.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- [Funny Commercials] Hilarious! Memorable Ads
- A roundup of commercials featuring Takumi Saito: from the latest spots to timeless classics.
- [Famous] Compilation of Local Commercials from Across Japan
- A collection of commercials featuring Kuranosuke Sasaki that convey his gentle personality.
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
- [Reve 21 Commercials] Popular and All-Time Commercials Summary [2026]
- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- Commercials for Sato no Gohan. A collection of ads for convenient and tasty packaged rice.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
[Satofull Commercials] Latest and Popular TV CM Roundup (11–20)
Which one should we eat first?Kumiko Aso, Tokyo 03
The commercial titled “Which one should we eat first?” conveys that using Satofull lets you enjoy lots of delicious food.
In it, Satoshi Iizuka looks at the various dishes prepared by Kumiko Aso and asks, “Which of these are the return gifts?” She replies, “They’re all Satofull return gifts.” Be sure to notice Iizuka’s surprised expression.
Another highlight is that the story unusually takes place at night.
The presence of a lamp also gives it a fresh feel.
SurroundedKumiko Aso, Tokyo 03
The commercial titled “Surrounded” surprised viewers by revealing an unexpected truth.
In SatoFuru’s usual ads, the familiar cast relaxes in a garden.
In this CM, it’s revealed that the chairs and table they always use are actually thank-you gifts from hometown tax donations.
The longer you’ve followed the series, the more surprising this revelation might be.
It’s also recommended as one of the few entries in the series where Akinaga Toyomoto takes the lead in delivering the main comedic bit.
Hometown Tax Donation Site Satofull: ‘The First Time, That Moment’ EditionTokyo 03, Kenichi Endo, Yumi Kawai
Appearing in the commercial are Endo as a delivery staff member, Kawai as a female office worker, and Tokyo 03 as male employees.
Tokyo 03, finding it curious that Endo and Kawai exchange a light nod, asks if they know each other.
Kawai replies, “He was the one who delivered my first Satoful order.” Hearing that, Endo seems to gain confidence and says, “I knew it.” When asked how he realized it was her first time receiving one, he deadpans, “Even the box of scallops was nervous.” The atmosphere freezes for a moment, but it’s funny how, despite their confusion, they almost find themselves convinced.
Hometown Tax site Satofull: “Sense of Loss” version / “Which Satofull?” version / “Still Not Doing It” versionTokyo 03, Kumiko Aso
This is a SatoFuru commercial with the catchy tagline, “If you want to enjoy hometown tax donations.” Is it the balcony of a high-rise building? Four adults chat about SatoFuru while enjoying some cooking.
The same characters and scenery appear throughout the series, and through quizzes like “What are the key points of hometown tax donations?” and “Which SatoFuru region did the ingredients come from?” it conveys SatoFuru’s convenience in a warm, relaxed atmosphere.
SatoFuru: “Master Appears” VersionTokyo 03, Kenichi Endo
A delivery person played by Kenichi Endo arrives to drop off a package at the office where Mr.
Kakuta and Mr.
Iizuka work.
Endo calls out to Mr.
Kakuta, saying, “Kaku-chan!” It turns out the two have known each other for some time, and Mr.
Kakuta introduces him by saying, “He’s the first person in Japan who used Satofuru.” In response, Mr.
Iizuka bluntly remarks, “Doesn’t that sound fake?” The whole thing—especially the indescribable look on Endo’s face afterward—makes for a wonderfully surreal and addictive commercial.
SatoFuru “Report” Edition / “What’s Your First Time?” EditionTokyo 03, Yumi Kawai
These are two commercials: the “Announcement” version, where Yumi Kawai reports to her senior, Mr.
Tsunoda, that she has started using Satofull, and the “What was your first?” version, where Mr.
Iizuka asks her what her first Satofull item was.
Mr.
Tsunoda’s exaggerated reactions to Ms.
Kawai’s statements—like when someone announces their marriage or lands a major contract—are particularly memorable.
[Satofull Commercials] Latest and Popular TV CM Compilation (21–30)
SatoFuru: “Let’s Show a Good Example” Version / “Rice with SatoFuru” VersionTokyo 03, Kumiko Aso
In this commercial, Mr.
Tsunomoto and Ms.
Kumiko Aso are at home when Mr.
Kakuta and Mr.
Iizuka come over, and the four of them are shown enjoying a meal together.
It looks like they’re having a barbecue with ingredients they received through the hometown tax donation program, and they’re talking about it.
There are two versions set in this scenario: “Let’s Show an Example” and “Rice from Satofull.” In both, there’s a touch of surreal humor where Mr.
Kakuta says something a bit anticlimactic, creating an awkward mood that wraps up the scene.
It’s a commercial with the compelling feel of watching a Tokyo 03 sketch.