![[Satofull Commercials] Latest and Popular TV CM Roundup](https://i.ytimg.com/vi_webp/if4q6lANip0/maxresdefault.webp)
Furusato Nozei is a system that lets you donate to municipalities across Japan, including those you want to support.
People often say the appeal of the return gifts makes it “a loss not to do it!”
You’ve probably often seen the commercials from SoftBank Group’s Satofull, whether you already use Furusato Nozei or have never tried it.
They’re full of lighthearted, funny spots that you can’t help but watch.
Here, we’re showcasing plenty of commercials that are amusing whether you’re recommending Furusato Nozei or you’ve never tried it because you’re not quite sure how it works.
- A compilation of commercials featuring Sairi Ito—humorous and friendly ads.
- [Funny Commercials] Hilarious! Memorable Ads
- A roundup of commercials featuring Takumi Saito: from the latest spots to timeless classics.
- [Famous] Compilation of Local Commercials from Across Japan
- A collection of commercials featuring Kuranosuke Sasaki that convey his gentle personality.
- A compilation of commercials featuring Satoshi Tsumabuki. From refreshing ads to funny ones!
- NTT Group commercials. A collection of commercials for mobile phone and internet services.
- [Reve 21 Commercials] Popular and All-Time Commercials Summary [2026]
- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
- Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.
- Commercials for Sato no Gohan. A collection of ads for convenient and tasty packaged rice.
- Collection of Docomo commercials. Ads announcing the latest models and great-value plans.
- A compilation of commercials featuring Takeru Satoh. A collection of cool and funny commercials.
[Satofull Commercials] Latest and Popular TV CM Roundup (1–10)
“Two Kinds of People: Winter” EditionKumiko Aso, Tokyo 03
The Satoful TV commercial “Two Types of People: Winter” is a piece that fully showcases its unique world.
As Kumiko Aso shares her personal views on the hometown tax program, Satoshi Iizuka agrees, and Akihiro Kakuta chimes in with a punchline.
It’s a gag that only works in a series format, assuming you’re familiar with each character.
Their comedic back-and-forth leaves you wanting more.
Also, keep an eye on Akinaga Toyomoto’s reactions on the left side of the screen.
“Hometown Tax Donation Perspective” EditionKumiko Aso, Tokyo 03
The Satofull commercial “Furusato Nozei Perspectives.” This one is crafted as a sequel of sorts to the “That Day Again” version.
In it, Kumiko Aso and the members of Tokyo 03 discuss why Akihiro Kakuta broke up with his girlfriend.
One of the reasons given is their differing views on furusato nozei (hometown tax donations).
The spot is packed with laugh-worthy lines, including each person’s comments on their own take on furusato nozei.
Also pay attention to the reactions of the two people in the back of the final shot.
“Again, That Day” VersionKumiko Aso, Tokyo 03
The piece that expresses how Satofull has become a part of everyday life is the “Again, That Day” segment.
In the story, Kumiko Aso and the members of Tokyo 03 are gathered around a hot pot.
When Akihiro Kakuta is asked what day he broke up with his girlfriend, he answers, “Satofull Day.” However, he can’t remember which date that actually was.
The idea is that Satofull has become so familiar that he instinctively says “Satofull Day.” By the way, “Satofull Day” refers to the campaign days that fall on dates containing a 3 or an 8.
“The Pre-Ordered Osechi” EditionKumiko Aso, Tokyo 03
The commercial titled “Pre-ordered Osechi” suggests ways to enjoy New Year’s using Satofull.
In it, Kumiko Aso and the members of Tokyo 03 sit in a garden eating mandarins while talking about osechi (traditional New Year’s dishes).
Satoshi Iizuka has pre-ordered osechi through Satofull, but the twist is that no one will eat it with him.
His slightly lonely expression is a funny touch, and even after the ad ends, you can’t help but wonder, “What happened after that?”
“How does it feel?” VersionTokyo 03
SatoFuru’s commercials initially unfolded in an izakaya, but the first piece set in a café is the “How does it feel?” segment.
In this one, Satoshi Iizuka and Akihiro Kakuta sit in a café and explain the hometown tax system by comparing it to marriage.
It’s even more enjoyable when you watch it together with the follow-up, where Akiyasu Toyomoto, playing the waiter, jumps into the conversation.
If you look closely, there’s foreshadowing in the background with someone reacting, and those facial expressions are a highlight too.
Are you doing it?Tokyo 03
Speaking of Satofull commercials, they’re well known for featuring Tokyo 03.
The first installment in the series is the “Doing it?” version that aired in 2018.
In this one, Akihiro Kakuta and Satoshi Iizuka visit an izakaya and quiz each other about the hometown tax donation program.
Since this was made before it became a series, the story unfolds with neither of them knowing whether the other is making hometown tax donations.
Watching it again now may evoke a sense of nostalgia.
The ‘Mikan’ EditionKumiko Aso, Tokyo 03
The “Mikan” commercial features Kumiko Aso and the members of Tokyo 03 eating mikans that are given as gifts through the hometown tax program.
Akihiro Kakuta delivers a gag where he compares the mikans to young people who moved to Tokyo with their former classmates, and gets a bit sentimental about it.
It’s a unique idea, isn’t it? Watch to see what kind of punchline Satoshi Iizuka delivers in response, as well as how the other two react.
Strangely enough, after watching it, you may end up feeling a little sorry for the mikans.