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Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.

Lion’s Soflan fabric softener, sold since 1976, has recently featured many commercials highlighting its antibacterial and deodorizing power.

Another hallmark is the frequent use of popular actors and actresses, creating friendly, memorable ads.

In this article, we’ll showcase Soflan commercials—both old and new—all at once.

We’ll also touch on the cast and the background music, so please take your time and enjoy.

Soflan commercial roundup: LION’s fabric softener ads (11–20) featuring charming, relatable storytelling

LION Soflan Aroma Rich “Unhideable Fragrant Bliss (New Two Fragrances)” VersionSuzu Hirose

Soflan Aroma Rich “Unconcealable Fragrant Bliss” (New 2 Scents) / 30 seconds / LION

Soflan Aroma Rich keeps its scent unchanged all day.

In the commercial, Suzu Hirose appears, walking through the city and repeatedly bringing her sleeve to her nose, intoxicated by the fragrance.

She worries that someone might have seen her grinning—but she just can’t stop.

After she gets home, the look on her face as she fully savors the scent is pure happiness.

LION Soflan Aroma Rich Aroma Trip “Ellie” Version / “Claire” Version / “Diana” Version / “Juliet” Version / “Leila” VersionSuzu Hirose

This Aroma Rich commercial featuring Suzu Hirose introduces the product lineup in a story-like format.

Each fabric softener scent is named after a woman from overseas, and each ad begins with the line, “Today I’m going out with ____,” unfolding as if you’re traveling with a friend.

In a calm, narrative tone, it presents the characteristics of each fragrance and the moods they evoke.

LION Soflan Aroma Rich ‘Undeniable Fragrant Bliss’ VersionSuzu Hirose

Soflan Aroma Rich “Undeniable Fragrant Bliss” Version / 15 seconds / LION

This commercial promotes Soflan Aroma Rich’s fragrances that bring happiness to everyday life, conveyed through Suzu Hirose’s presence.

It depicts the scent wafting from clothing and how it naturally brings a smile to those who experience it.

Her content expression before going to bed also suggests that the fragrance lasts well over time.