Lion’s Soflan fabric softener, sold since 1976, has recently featured many commercials highlighting its antibacterial and deodorizing power.
Another hallmark is the frequent use of popular actors and actresses, creating friendly, memorable ads.
In this article, we’ll showcase Soflan commercials—both old and new—all at once.
We’ll also touch on the cast and the background music, so please take your time and enjoy.
- Soflan’s commercial song. A popular jingle.
- Summary of Lenor commercials: P&G fabric softener ads featuring catchy, captivating direction.
- Lion commercials: from oral care products to household goods.
- Summary of SoftBank commercials: The humorous ads, such as the Shirato Family series, are especially appealing.
- From Refreshing Tunes to Moving Songs: A Compilation of Detergent and Fabric Softener Commercial Tracks
- A Shiseido commercial. A recommended ad featuring a lineup of popular actresses.
- A compilation of detergent and fabric softener commercials, ranging from relatable to humorous presentations.
- A roundup of Kao commercials featuring a wide range of everyday products. The star-studded cast is also a hot topic!
- P&G commercials: A compilation of ads for detergents, fabric softeners, deodorizers, and more.
- Lion’s commercial song. A popular jingle.
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- SoftBank’s commercial songs: from timeless classics to buzzworthy hits, all introduced at once!
- Febreze commercials: A roundup of memorable ads where you can really feel the deodorizing effect
Compilation of Soflan commercials: Lions fabric softener ads featuring charming, friendly storytelling (1–10)
LION Soflan Airis ‘Hello, NEW AIR. ~First Time~’ Version
This is a commercial that promotes how laundry becomes soft when you use Soflan Airis, conveyed through the presence of Kentaro Sakaguchi and Nana Komatsu.
Sakaguchi plays the guitar while Komatsu waits for it to be finished as she reads a book, evoking an expectation of a softness that leads to relaxation.
The song that further accentuates the gentle atmosphere depicted in the visuals is Bialystocks’ “Hoozue” (Chin in Hand).
It features a strikingly resonant bass, with various instruments gradually joining in, and the layering of sounds and vocals conveys a sense of warmth.
Soflan Aroma Rich 2020Yui Aragaki
This commercial promotes how long the scent of Soflan Aroma Rich lasts, conveyed through Yui Aragaki’s personal impressions.
By talking about her dissatisfaction with previous fabric softeners—whose fragrance would change between the time of use and wearing—it communicates that Aroma Rich offers a quality unlike anything before.
The way her expression shifts to a smile as she senses the fragrance also powerfully evokes the richness of the scent.
The song that underscores the gently airy atmosphere depicted in the visuals is JYOCHO’s “Hikari Atsumete Oide yo.” Its softly acoustic arrangement is striking, and the tenderness in the vocals truly helps to calm the heart.
Lion Soflan Aroma Rich ‘Zattō’ VersionYuriko Yoshitaka
This commercial uses drama-like visuals to portray how Soflan Aroma Rich might help you relax through the clothes and accessories you wear.
In everyday moments, Yuriko Yoshitaka takes a deep breath, and the scarf washed with Aroma Rich releases a rich fragrance that helps calm her mind.
Further enhancing the gentle atmosphere of the visuals is the song “Swallowtail Butterfly ~Ai no Uta~” by YEN TOWN BAND.
The vocals—delicate yet layered over a serene sound—leave a strong impression and convey a reassuring warmth.
Lion SoflanNarumi Yasuda
In a commercial aired in 2011 featuring Narumi Yasuda, the heartwarming singing voice soothes the soul.
Narumi Yasuda also sang on the soundtrack for Nausicaä of the Valley of the Wind and was active as a singer during her idol years.
LION SOFLAN Premium Deodorizer: “Flying Pickup” VersionMuro Tsuyoshi, Emma Miyazawa
It’s a commercial for Soflan, Lion’s fabric softener.
I wondered what the “flying torikomi” mentioned in the ad title meant, so I watched it… and it turns out it means bringing in the laundry before it’s completely dry! Many of us have probably done this “flying torikomi,” and when we do, the laundry often ends up smelling later, right? But the ad emphatically claims that if you use Soflan, even if you bring the laundry in early, it won’t smell! Also, don’t miss Tsuyoshi Muro’s wonderful smile! The song that plays near the end of the commercial is Handel’s “See, the Conqu’ring Hero Comes,” a classic for award ceremony BGM.
Many people may recognize the tune even if they don’t know its title.
Lion Soflan Aroma RichChiaki Kuriyama
In a commercial aired in 2014, actress Chiaki Kuriyama appears.
The person singing the jingle at the end is Momoko Ishii, the vocalist of the acoustic duo Humming Kitchen.
Momoko Ishii also performs as a member of Bank Band, whose vocalist is Kazutoshi Sakurai from Mr.Children.
Lion Soflan “Kankan” VersionYuka Itaya
This is a commercial that aired in 2012 featuring Yuka Itaya in the role of a housewife.
The singer is Reiko Ōshima, a popular jingle vocalist who has worked on numerous commercial songs, including for Blendy, Yellow Hat, and DMM.