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Soflan commercial roundup: commercials for Lion’s fabric softener featuring charming, approachable storytelling.

Lion’s Soflan fabric softener, sold since 1976, has recently featured many commercials highlighting its antibacterial and deodorizing power.

Another hallmark is the frequent use of popular actors and actresses, creating friendly, memorable ads.

In this article, we’ll showcase Soflan commercials—both old and new—all at once.

We’ll also touch on the cast and the background music, so please take your time and enjoy.

Compilation of Soflan commercials: Lions fabric softener ads featuring charming, friendly storytelling (1–10)

Lion Soflan: ‘The Secret Is the Aroma Veil’

LION Scent and Deodorant Soflan Aroma Rich “The secret is the Aroma Veil” Ko Shibasaki

This is the 2014 commercial titled “The Secret Is Aroma Veil.” It features actress Kou Shibasaki.

The CM song is sung by Kaori Takeda, who is in high demand in the commercial jingle world.

In addition to Soflan, she has also sung for Benesse, Kanebo KATE, and Kanebo SALA.

Lion SoflanMasaki Aiba

Handsome commercial: Arashi’s Masaki Aiba, Hirara Hayasaka, LION Soflan Premium Deodorizing Plus

In a commercial that aired in the winter of 2017, Masaki Aiba from Arashi sings Soflan’s original lyrics to the melody of the children’s song “Yuki.” His husky yet gentle singing voice is captivating.

The contrast between his white sweater and dark green apron is adorable.

Lion Soflan “Kankan” VersionYuka Itaya

[HD][CM] Lion - Soflan (Kankan Version) (30 sec)

This is a commercial that aired in 2012 featuring Yuka Itaya in the role of a housewife.

The singer is Reiko Ōshima, a popular jingle vocalist who has worked on numerous commercial songs, including for Blendy, Yellow Hat, and DMM.

Soflan commercial roundup: LION’s fabric softener ads (11–20) featuring charming, relatable storytelling

Lion SoflanNarumi Yasuda

Lion Soflan commercial

In a commercial aired in 2011 featuring Narumi Yasuda, the heartwarming singing voice soothes the soul.

Narumi Yasuda also sang on the soundtrack for Nausicaä of the Valley of the Wind and was active as a singer during her idol years.

Lion Soflan S

198X Lion Soflan S

It’s a nursery rhyme-style song based on rock ’n’ roll from a commercial that aired in the 1980s and was loved by children at the time.

Isn’t it likely the commercial was made with the idea that a child would beg their mother, saying, “Mom, my sweater keeps crackling, so buy Soflan”?

Lion Soflan S “Suyasuya Taiso” Version

It feels like children were the target audience for this TV commercial that aired in the 1980s.

It’s a comical, fun commercial to watch.

The final line, “Makes anything you wear soft,” was the Soflan S tagline at the time.

Lion Soflan Aroma RichKo Shibasaki

Lion Soflan Aroma Rich TV commercial - Kou Shibasaki - 'The Young Lady and the Little Devil' version

In a commercial aired in 2016, actress Kou Shibasaki appears.

The music is an original song for the commercial, featuring the familiar Soflan melody sung by vocalist Wazumi.