Summary of SUUMO commercials: popular actors and actresses, plus musicians, make appearances!
One of the appealing features of SUUMO’s commercials—the real estate information site run by Recruit—is their eye-catching casting!
Not only do popular actors and actresses appear, but well-known TV personalities also make appearances, so many of you probably find them memorable.
In this article, we’ll introduce SUUMO commercials whose casts are a major draw.
We’ll cover not only the latest commercials but also past installments.
There are plenty of cleverly directed, humorous ads too, so please enjoy watching them.
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Compilation of SUUMO commercials: featuring popular actors, actresses, and even musicians! (1–10)
Recruit SUUMO: “Suumo and Mr. Kiritani’s Leasehold-by-Leasehold” VersionKenta Kiritani
Kenta Kiritani and Suumo practice martial arts in the plaza in front of the large Suumo statue.
Prompted by narration from Masatō Ibu, they show off various techniques to the chant “Chin, Baibai, Rī, Ken,” which stands for renting, buying and selling, remodeling, and building.
At the end, you’ll even see a dazzling flying kick from Kiritani and Suumo!
Recruit SUUMO Kissaten Pure-Style Cafe ‘What Should We Do With Our Current Home?’ version / ‘Bring It & Koida!’ version
This is a commercial from the SUUMO Jun-Kissa (classic café) series announcing that you can search for homes in various ways with SUUMO.
In each commercial, a married couple discusses what to do about their future home while introducing how convenient SUUMO is.
It’s heartwarming to see them imagining their family’s future and the shape their home will take.
Recruit SUUMO “First-Time Home Search Wakaransusuman” VersionRyoma Takeuchi, Moka Kamishiraishi
This is SUUMO’s new commercial that began airing in January 2024.
Many people move for the first time when they start school in the spring.
But because it’s their first time, they often don’t know where to begin with apartment hunting.
For those people, the ad introduces how SUUMO lets you search for a home with just one app.
The opening lines by Takeuchi and Kamishiraishi—“Wakaran” and “Susuman”—feel relatable and nice.
Summary of SUUMO commercials: In addition to popular actors and actresses, musicians also appear! (11–20)
Recruit SUUMO “Bakarhythm Couple Buying a House: ‘Know-how and Money’” / “‘Image and Viewing Reservation’” / “‘Bakarhythm Wants to Buy a House’”Bakarhythm, Asami Usuda
This commercial features Bakarhythm and Asami Usuda playing a married couple who consider buying a home using SUUMO.
It highlights that SUUMO offers helpful how-to articles for home purchases and a loan simulator, and lets users search listings through plenty of photos and videos, as well as quickly book tours for homes they’re interested in.
Although SUUMO is strongly associated with rentals, the ad conveys that it also provides solid support for home buying.
Recruit SUUMO “Mr. Fukuhara’s Sofa Stroll” / “Hey, Are You Listening?”Haruka Fukuhara
This commercial showcases, in various ways, how SUUMO lets you find your favorite place from a wealth of listings—by narrowing down on a map or filtering by rent.
In the “Ms.
Fukuhara’s Sofa Stroll” version, the sofa Ms.
Fukuhara is sitting on shoots straight outside, and she searches for properties around town.
In contrast, in the “Hey, are you listening?” version, Ms.
Fukuhara eagerly tells her partner how convenient SUUMO is for apartment hunting, but he seems too absorbed in getting ready to listen.
However, when she presses him—“Hey, are you listening?”—he recites all the SUUMO features she mentioned at a blistering pace.
That unexpected twist, where he seemed not to be listening but actually was, makes for a memorable ad.
Recruit SUUMO “Mo, SUUMO” version featuring Bakarhythm and Ms. FukuharaBakarhythm, Haruka Fukuhara
Inside an elevator, Bakarhythm begins promoting SUUMO to his fellow passenger, Ms.
Fukuhara, with a “Hey, did you know?” He explains that you can search for everything on SUUMO—new builds, pre-owned homes, and condos.
Impressed, Ms.
Fukuhara lets out a delighted gasp and affectionately strokes Suumo in praise.
Then, after they step out of the elevator, as Ms.
Fukuhara beams and reinforces the message that SUUMO is No.
1 in number of listings, Bakarhythm and three people who look very much like him overlap and use their entire bodies to form the number “1.”
Recruit SUUMO, SUUMO Counter: People Who Talk About Their Dreams — “Family-Style Ramen” Version / “Living with Mushrooms” Version / “Gotta Have a Chimney” VersionYasuko, Takumi Saitoh, Sairi Ito
This SUUMO commercial shows Yasuko, Takumi Saitoh, and Sairi Ito each passionately talking about their ideal homes.
As they share their distinct preferences, their excitement overflows, and just watching their expressions makes you feel happy too.
While SUUMO is strongly associated with rental listings, this ad aims to convey that it’s also very useful when building a custom home.