Summary of SUUMO commercials: popular actors and actresses, plus musicians, make appearances!
One of the appealing features of SUUMO’s commercials—the real estate information site run by Recruit—is their eye-catching casting!
Not only do popular actors and actresses appear, but well-known TV personalities also make appearances, so many of you probably find them memorable.
In this article, we’ll introduce SUUMO commercials whose casts are a major draw.
We’ll cover not only the latest commercials but also past installments.
There are plenty of cleverly directed, humorous ads too, so please enjoy watching them.
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Summary of SUUMO commercials. Popular actors and actresses, plus musicians, also appear! (41–50)
Recruit SUUMO: ‘Introducing Don Suumo’ Edition
This is the TV commercial “Don-SUUMO Appears” from Recruit’s real estate site SUUMO.
While Suumo is having tea at an open-air café, his coffee starts to float, and above him is a spaceship sucking up the coffee…
Inside the spaceship is Don-Suumo—black, curly-haired, and wearing an eye patch.
At the time the commercial aired, it seems you could watch the continuation by searching “Don-SUUMO” online.
Recruit SUUMO: “Nanase-san’s Filtering Complete!” (episode)Nanase Nishino
A SUUMO commercial featuring former Nogizaka46 member Nanase Nishino comically introduces the site’s handy “Refine Search” function.
Struggling to find her favorite outfit in a cramped room and closet, Nishino decides to look for a new place.
To make sure she can quickly find her favorite clothes in her new home, she adds “walk-in closet” to the search conditions on SUUMO’s website.
She swiftly finds a place and even completes the move in a snap! Feeling inspired by the convenience, she doubles down on her fashion, and ends with a commemorative photo in her favorite Western-style outfit.
Don’t miss the Kansai dialect that pops up in between, too!
Recruit SUUMO “Mr. Imada, your home search starts with the location, right?” versionMio Imada
When searching for a property, not only the property itself but also the surrounding environment is important, and with SUUMO’s map search you can easily obtain information about the area.
This commercial encourages viewers to use SUUMO’s map search to find properties while paying attention to the neighborhood.
Miyo Imada’s bright smile is a highlight, conveying a positive message about choosing a home.
Because the screen is shown, the operation is easy to understand, and Miyo Imada’s reactions to the nearby facilities convey the fun of choosing a property.
Recruit SUUMO “Getting Ideas in Mr. Imada’s Dressing Room”Mio Imada
This commercial focuses on room photos, which are an important reference when searching for a property.
It highlights that when you search for rooms on SUUMO, you can view many photos, as well as videos and panoramic images, making it easier to grasp the atmosphere of a place.
The content shows Mio Imada and the mascot character Suumo getting ready in a dressing room for a shoot, with their relaxed demeanor being another key point.
The contrast between Mio Imada casually lounging around while searching for properties and Suumo continuing preparations while seated emphasizes a laid-back vibe.
Recruit SUUMO “Naka-san’s photos fill out the imagination” versionRiisa Naka
Many people probably feel that searching for a property takes a lot of time, and end up giving up when they’re busy with work.
This content clearly explains SUUMO’s services that address those concerns.
It highlights how you can easily search for properties based on your desired conditions and how the abundance of photos makes it easy to imagine the atmosphere of each room.
Another point to note is Riisa Naka’s changing expressions: from frustration with being busy to the bright look when she finds a property, you can feel her mindset becoming more positive.
Recruit SUUMO “Favorite Park” versionRika Adachi
SUUMO appears together with popular talent Rika Adachi.
While taking a walk, Rika Adachi opens a map on her smartphone to see if there are any good properties near her favorite park.
This commercial introduces a convenient feature that lets you search for properties simply by drawing a circle around the area you’re exploring on the map.
Recruit SUUMO: ‘Giant Suumo and Mr. Imada’s First Home Search’Mio Imada
It’s a commercial that, while evoking tokusatsu works featuring giant monsters, broadly explains SUUMO’s services.
It emphasizes that there are many worries when searching for a property for the first time, and that SUUMO might be able to solve those worries.
You’re drawn into a curious world where SUUMO’s mascot character, Suumo, absorbs people’s concerns about properties and grows to a gigantic size.
Mio Imada’s tense expression is another highlight; the contrast with the unique world-building creates a tone that seems likely to make viewers feel more positive about looking for a place.