Summary of SUUMO commercials: popular actors and actresses, plus musicians, make appearances!
One of the appealing features of SUUMO’s commercials—the real estate information site run by Recruit—is their eye-catching casting!
Not only do popular actors and actresses appear, but well-known TV personalities also make appearances, so many of you probably find them memorable.
In this article, we’ll introduce SUUMO commercials whose casts are a major draw.
We’ll cover not only the latest commercials but also past installments.
There are plenty of cleverly directed, humorous ads too, so please enjoy watching them.
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SUUMO commercial roundup: Popular actors and actresses, plus musicians too! (31–40)
Recruit SUUMO “Suumo’s Departure” Version
Suumo is the character from SUUMO, one of Japan’s largest real estate websites.
This green, fluffy, and cute mascot has become very familiar, and this commercial tells the story of how Suumo came to Earth.
It reveals, in candid detail, Suumo’s life up to now—like how he was actually an alien, lived with his parents, and even crashed at a friend’s place.
Recruit SUUMO ‘Reunion with Suumo’ Version
This is the TV commercial “SUUMO Reunion” for the real estate site SUUMO, operated by Recruit.
It’s a narrative-style story in which Suumo, back when he was still a college student, has a “reunion” with Sumomi, whom he had had a crush on since elementary school.
Suumo’s character is surprisingly detailed, and Sumomi has unexpectedly become a gravure idol.
It’s cute how Suumo believes it’s a reunion even though he only spotted Sumomi at a gravure idol event.
Recruit SUUMO ‘SUUMO New Life’ edition
This is the 2013 TV commercial “A New Life” for SUUMO, the real estate site operated by Recruit.
Suumo has moved and started a new life.
It looks like they’re enjoying a fulfilling routine—going shopping at the greengrocer and snapping photos of a cat they met in town.
Apparently, Suumo likes music.
They’re jamming in their room, playing a guitar painted with stars—a Flying V—and totally in the groove.
Recruit SUUMO “Suumo Appears” Version
SUUMO is one of Japan’s largest real estate websites, operated by Recruit.
Its popular character is Suumo.
The fluffy, moss-ball-like look is irresistibly cute.
In the commercials, Suumo searches for a home using dowsing, but after wandering around and getting lost, he ends up mistakenly arriving at a doghouse.
The narration is by Masatō Ibu, whose deep, cool voice is fantastic.
Recruit SUUMO “Sūmo and Sumomi Rescue” Version
This is the TV commercial “SUUMO and Sumomi: Rescue” from Recruit’s real estate site SUUMO.
While SUUMO is having a picnic in the mountains, a spaceship makes an emergency landing, and out comes Sumomi! It seems the two are old acquaintances.
Then a mysterious blue, Shocker-like army appears, and the two flee in panic—what will happen next? At the time the commercial aired, it seems you could watch the continuation by searching on the web.
Summary of SUUMO commercials. Popular actors and actresses, plus musicians, also appear! (41–50)
Recruit SUUMO “Taishi’s Trace-and-Search” VersionTaishi Nakagawa
This is the SUUMO commercial “Taishi-san’s Trace-to-Search” featuring actor Taishi Nakagawa.
As Nakagawa, struggling with his apartment hunt, gets advice from the fluffy green SUUMO, the ad highlights a common pain point: when you search by station or area name, you end up with listings that are ridiculously far from the station or in places that make you think, “That’s not really what I meant, is it?” To solve those small frustrations, there’s an amazing feature: “Trace to Search.” On the app’s map, you simply trace the area where you want to live, and it shows properties that match that zone.
It’s a super convenient and groundbreaking tool!
Recruit SUUMO ‘Taishi-san Got a New Job’ VersionTaishi Nakagawa
This is the SUUMO real estate information commercial titled “Taishi’s Got a New Job,” featuring Taishi Nakagawa.
Nakagawa meets up with friends at a restaurant, and it seems they’re celebrating his new job.
They pop a “Congratulations on your new job!” party ball, and everyone smiles and celebrates.
Next up is finding a new place to live, so right there, together with SUUMO and his friends, they start searching for listings on their smartphones.
As they check non-negotiable points like separate bath and toilet, the options get narrowed down.
The final gag is that even the restaurant chefs are peeking at the phones—making it a funny ad.