TOTO commercials: A roundup of classic ads that deliver comfortable living
TOTO, a company that makes water-related products, has produced numerous memorable commercials that highlight cleanliness and comfort.
Their clever concepts and scenes that blend seamlessly into everyday life really draw you in.
In this article, we’ll introduce a wide selection of TOTO commercials.
You’re sure to find some that have stayed in your memory, so be sure to check them out!
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TOTO commercials. A curated selection of classic ads that deliver comfortable living (1–10)
TOTO “Bikku-Reen Technology” Edition
This commercial introduces TOTO’s surprising “Clean” technology that keeps toilets spotless at all times, showcasing the mechanisms up close to highlight their appeal.
It conveys ease of use with automatic bowl cleaning, a design that makes stains easier to remove, and simple maintenance.
By alternating between light, breezy animation and live-action footage, it effectively emphasizes just how outstanding the real-world functionality is.
TOTO Octave “Touchless & Smart Stylish Dresser” Edition
This commercial showcases how the stylish TOTO dresser, Octave, adds color to everyday life through casual, everyday scenes.
It depicts how various situations—like getting ready in the morning, washing hands when returning home, and preparing for bed—are made easier and more comfortable.
The inclusion of maintenance scenes between grooming moments is also a key point, expressing how the product fits seamlessly into daily life.
TOTO Sazana “Soft Hot-Karari Floor” VersionEiji Yokota, Kokoro Terada
The commercial introducing TOTO’s “Hot Karari Floor” used in its bathrooms also features the familiar father-and-son duo, Big Ben and Little Ben, from the Neorest ads.
Big Ben points it out to Little Ben, saying, “That’s the Hot Karari Floor,” and explains its advantages: it’s soft, warm, and dries moisture quickly.
Little Ben then sharply asks whether the “soft” feature shouldn’t be included in the name “Hot Karari Floor.” But Big Ben doesn’t answer and briskly walks on ahead.
It’s a scene many of us may have experienced in everyday life—an adult unable to answer a child’s sharp question—and it’s charmingly amusing.
TOTO commercials. A showcase of classic ads that deliver comfortable living (11–20)
TOTO THE CRASSO: “A kitchen that makes every day sparkle.”
A home that remodeled its kitchen to The Crasso makes an appearance, conveying its appeal through scenes of the family spending time together.
The beauty of the countertop, the sink and range hood, the storage—every aspect of The Crasso is showcased without leaving anything out.
By showing how it’s used in real-life situations, it becomes easier to imagine, doesn’t it?
TOTO NEOREST “Little Ben’s Essay” EditionEiji Yokota, Kokoro Terada
It’s a cute commercial showing Little Ben, played by Kokoro Terada, reading an essay aloud.
In the essay Little Ben reads, he lists one thing after another that he “dislikes” about Neorest.
But those dislikes are from the perspective of Little Ben, who is a germ, so for us humans they’re all advantages.
The ad does a great job of highlighting Neorest’s appeal.
At the end of the commercial, Little Ben says he doesn’t want to be a selfish person, but Eiji Yokota’s character, Big Ben, tells him the truth: “You’re not a person, you’re a germ,” leaving Little Ben adorably shocked.
TOTO NEOREST “Voices of Users” VersionEiji Yokota, Kokoro Terada
This commercial features Big Ben and Little Ben, a parent-child duo of germs, introducing feedback from NEOREST users and commenting on it.
Because they’re germs, their sense of good and evil is the exact opposite of humans’.
So they say NEOREST, which keeps things clean, is their enemy.
They go on about how NEOREST is such a terrible toilet for germs, but the more they talk, the more NEOREST’s appeal stands out—making for a cleverly structured ad.
TOTO Comfort Wave Shower “Mist Shower” Version
This is a commercial for a showerhead released by TOTO.
The head offers three selectable spray patterns, highlighting the appeal of comfortable use tailored to different purposes and preferences.
Paired with actual shower footage, the calm background music and narration help convey the product’s features more clearly.