TOTO, a company that makes water-related products, has produced numerous memorable commercials that highlight cleanliness and comfort.
Their clever concepts and scenes that blend seamlessly into everyday life really draw you in.
In this article, we’ll introduce a wide selection of TOTO commercials.
You’re sure to find some that have stayed in your memory, so be sure to check them out!
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TOTO commercials. A curated selection of classic ads that deliver comfortable living (1–10)
TOTO ESQUA 2025 Commercial
This commercial showcases what TOTO’s ESQUA is like, clearly highlighting the sense of luxury and functionality it conveys.
A key point is its design that integrates seamlessly with the home, giving the impression that it blends into everyday life.
You can also sense how its excellent features are stylishly realized—for example, water flows with just a wave of the hand, and the extendable nozzle can be used for various areas.
TOTO Neorest “It’s true” VersionUdanji Ichikawa, Tetsushi Tanaka, Satoru Matsuo, Yukiko Takenaka
This commercial focuses on the automatic cleaning features built into TOTO’s NEOREST, clearly showing how it keeps things hygienic.
Udanji Ichikawa, playing the head of the “Toto-ya” household, explains the functions to Tetsushi Tanaka and Satoru Matsuo, mixing in a Kyoto dialect.
The change in their expressions is also striking—Ichikawa happily describing the features with a smile, and the other two exclaiming “Honma ya!” (“It’s true!”) in surprise.
TOTO SINLA “Good Voice” VersionUdanji Ichikawa, Tetsushi Tanaka, Satoru Matsuo, Yukiko Takenaka
This is a commercial in which Udanji Ichikawa, playing the head of the Tōto-ya, tells Tetsushi Tanaka and Satoru Matsuo about the appeal of TOTO’s Shinra bathroom.
First, he explains the functions in detail, and then he actually gets in and shares his impressions in a simple, single phrase.
With that one line alone, the two understand the features and it conveys that it’s something that thoroughly lets your whole body rest.
TOTO Washlet TV Commercial 1982Jun Togawa
This commercial introduces what a washlet is, with Jun Togawa talking about the thoughts behind it.
It suggests that just as it’s natural to wash your hands with water when they get dirty, you should rinse rather than wipe with paper.
The depiction of paint being applied to a hand and then wiped with paper clearly conveys the necessity of washing.
TOTO The Crasso “The Laughing Head of the Household” VersionUdanji Ichikawa, Tetsushi Tanaka, Satoru Matsuo, Yukiko Takenaka
This is a commercial in which Udanji Ichikawa, playing the head of the TOTO shop, explains the allure packed into TOTO’s kitchen, The Crasso.
The story strongly highlights the kitchen’s design and conveys that its beauty makes everyday life more enjoyable.
The contrast between Udanji Ichikawa, who can’t help but smile, and Tetsushi Tanaka and Satoru Matsuo, who listen in confusion, adds a comedic touch.
TOTO NEOREST LS-W/AS-W 2025 Commercial
This commercial conveys the idea that maintaining daily healthy habits requires continuous effort, and expresses TOTO’s desire to ease that burden even a little with the NEOREST.
It depicts people striving for their health, and their occasionally pained expressions convey how hard that effort can be.
That’s where NEOREST comes in to help reduce the burden, introducing a feature that gathers data and provides health advice.
The gradual shift to smiling faces also gives the impression that the theme of making health more comfortable is being expressed.
TOTO NEOREST “For Real” version / THE CRASSO “Smiling Master of the House” version / SINLA “Nice Voice” versionUdanji Ichikawa, Tetsushi Tanaka, Satoru Matsuo, Yukiko Takenaka
This is a commercial featuring Udanji Ichikawa appearing as the head of Kyoto’s long-established Tōtōya, talking about how excellent TOTO’s toilets, kitchens, and bathrooms are.
In a gentle Kyoto dialect, he clearly explains the features to others, and his smiling delivery conveys confidence in those functions.
As the people around him are impressed by the features, the ad also communicates a sense of trust that appeals to a wide audience.