TOTO commercials: A roundup of classic ads that deliver comfortable living
TOTO, a company that makes water-related products, has produced numerous memorable commercials that highlight cleanliness and comfort.
Their clever concepts and scenes that blend seamlessly into everyday life really draw you in.
In this article, we’ll introduce a wide selection of TOTO commercials.
You’re sure to find some that have stayed in your memory, so be sure to check them out!
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TOTO commercials: A comprehensive showcase of classic ads that deliver comfortable living (21–30)
TOTO is amazing here! TOTO’s toilet: ‘Keep the toilet clean~’ edition
A comical commercial where a family tries to push toilet cleaning onto one another.
Nobody likes cleaning the toilet, and the family in this ad is no different.
To a catchy melody, they ask Dad, the kids, and then Mom to clean the toilet, but everyone refuses with a chorus of “No way!” Mom is played by Satomi Kobayashi, Dad by Ken Mitsuishi, and the two children by twin brothers Yoshiyuki Onodera and Fumiya Onodera.
While everyone dreads cleaning the toilet, TOTO’s toilet cleans itself thanks to its “Cleanse/Disinfecting Water” feature.
It’s a commercial that highlights a function any household would love, delivered with a memorable, fun song.
TOTO Crasso
A commercial for the system kitchen “Crasso,” featuring Satomi Kobayashi as the mother and twin brothers Yoshiyuki Onodera and Fumiya Onodera playing her children.
In the ad, they express the feeling of “I’ve always wanted this system kitchen!” by performing a mysterious dance.
The appeal of this system kitchen is that it lets you smoothly handle all kinds of kitchen chores right on its surface.
That idea is even sung about in the background music.
It’s such a strange, catchy commercial—both to the ears and the eyes—that it makes you curious about the product itself.
TOTO CRASSO “Suisui Walk” Version
A comedic commercial featuring a family of four visiting a TOTO kitchen showroom.
Satomi Kobayashi plays the mother, Ken Mitsuishi the father, and their children are played by Yoshiyuki Onodera and Fumiya Onodera.
What makes TOTO’s commercials fun is that it’s not just footage of people looking around a showroom! For some reason, the whole family tours the showroom doing the moonwalk.
You want to glide smoothly through all the kitchen chores, right? And a moonwalk only looks cool if you glide smoothly, too.
Maybe the visuals are drawing that parallel—or maybe it’s just a mystery—but it’s the kind of ad you can’t help watching to the end.
TOTO Greenmax 4.8 “Kyoto” Version
This TOTO commercial is set in a Kyoto row house.
With background music that sounds like an old-fashioned pop song and Satomi Kobayashi appearing in a kimono, it would seem like a perfectly ordinary ad at first glance.
But then she does something unusual: she goes to check out the restroom of a row house she happens to pass by.
The commercial also gives a very convincing explanation for this odd behavior.
TOTO Green Max 4.8 “Den-en-chofu” Version
It’s a commercial that feels like a drama.
A woman wanders around the city, looking into people’s home toilets and roughly guessing their water consumption—it’s a surreal ad.
I’ve heard toilet water usage is really high.
Isn’t 13 liters quite a lot? It seems this new toilet reduces that.
It’s a simple, easy-to-understand commercial, isn’t it?
In conclusion
We introduced TOTO’s commercials and their unique world. Did you find the ad that stayed with you since you first saw it? TOTO’s commercials consistently and carefully capture the comfort and cleanliness of water-related spaces in everyday life. Take this opportunity to revisit and enjoy your favorite commercial.