TOTO commercials: A roundup of classic ads that deliver comfortable living
TOTO, a company that makes water-related products, has produced numerous memorable commercials that highlight cleanliness and comfort.
Their clever concepts and scenes that blend seamlessly into everyday life really draw you in.
In this article, we’ll introduce a wide selection of TOTO commercials.
You’re sure to find some that have stayed in your memory, so be sure to check them out!
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TOTO commercials: A comprehensive showcase of classic ads that deliver comfortable living (21–30)
TOTO is amazing here! TOTO Toilets: Thanks to the ‘Clean Deodorizing Water’ Edition
A commercial for TOTO’s toilet feature “Kirei Jokin-sui” (Clean Sterilizing Water) shows a family of four moving through a house that looks like a piece of trick art.
The mother is played by Satomi Kobayashi, the father by Ken Mitsuishi, and their two children by twin child actors Keishi Onodera and Fumiya Onodera.
In addition to the trick-art visuals, the unique song sung by children in the background draws you in.
It’s incredibly catchy—you’ll find yourself humming it after watching the ad!
TOTO Crasso
A commercial for the system kitchen “Crasso,” featuring Satomi Kobayashi as the mother and twin brothers Yoshiyuki Onodera and Fumiya Onodera playing her children.
In the ad, they express the feeling of “I’ve always wanted this system kitchen!” by performing a mysterious dance.
The appeal of this system kitchen is that it lets you smoothly handle all kinds of kitchen chores right on its surface.
That idea is even sung about in the background music.
It’s such a strange, catchy commercial—both to the ears and the eyes—that it makes you curious about the product itself.
TOTO CRASSO “Suisui Walk” Version
A comedic commercial featuring a family of four visiting a TOTO kitchen showroom.
Satomi Kobayashi plays the mother, Ken Mitsuishi the father, and their children are played by Yoshiyuki Onodera and Fumiya Onodera.
What makes TOTO’s commercials fun is that it’s not just footage of people looking around a showroom! For some reason, the whole family tours the showroom doing the moonwalk.
You want to glide smoothly through all the kitchen chores, right? And a moonwalk only looks cool if you glide smoothly, too.
Maybe the visuals are drawing that parallel—or maybe it’s just a mystery—but it’s the kind of ad you can’t help watching to the end.
TOTO Greenmax 4.8 “Kyoto” Version
This TOTO commercial is set in a Kyoto row house.
With background music that sounds like an old-fashioned pop song and Satomi Kobayashi appearing in a kimono, it would seem like a perfectly ordinary ad at first glance.
But then she does something unusual: she goes to check out the restroom of a row house she happens to pass by.
The commercial also gives a very convincing explanation for this odd behavior.
TOTO Green Max 4.8 “Den-en-chofu” Version
It’s a commercial that feels like a drama.
A woman wanders around the city, looking into people’s home toilets and roughly guessing their water consumption—it’s a surreal ad.
I’ve heard toilet water usage is really high.
Isn’t 13 liters quite a lot? It seems this new toilet reduces that.
It’s a simple, easy-to-understand commercial, isn’t it?
