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Lovely commercial jingle

[From timeless classics to the latest hits] A roundup of catchy commercial songs

When you watch TV or video sites, you come across all kinds of commercials, and sometimes a jingle you happen to hear just sticks in your head, right?

For example, many classic commercial songs that have been airing for years are incredibly catchy and memorable.

Also, tie-in songs by trending artists can leave a strong impression even within the short span of a commercial.

In this article, we’ll introduce a bunch of those earworm-worthy CM songs all at once!

You might find a track you haven’t heard on air much lately but have been wanting to hear again, or discover the latest song you were curious about and wondering who it’s by!

[From timeless classics to the latest hits] A roundup of catchy commercial jingles (91–100)

Otsuka Pharmaceutical CalorieMate “Believe in the First Step” Edition

A light called hopeNEW!Yamashita Tatsuro

This commercial draws a parallel between entrance exams and mountain climbing, saying that the scenery you see after moving forward step by step is irreplaceable.

It features Takumi Kitamura, and watching his efforts is truly inspiring.

The BGM is Tatsuro Yamashita’s 2010 release “Kibou to Iu Na no Hikari” (“A Light Called Hope”).

With its grand, moving melody and gentle, warm lyrics, it’s a song that soothes the heart as you listen.

Otsuka Pharmaceutical Calorie Mate “Invisible Things” Version

Sakura (2020 Chorus)NEW!Moriyama Naotaro

Airing from November 2020, this piece shows high school students and their teachers during the COVID-19 pandemic.

It vividly portrays how their lives were completely transformed, which makes your heart ache.

Even so, the high school student’s positive words—“We’ve just got to do what we can, right?”—are encouraging.

The song playing in the background of this commercial is a special version of Naotaro Moriyama’s signature track, Sakura—a choral version newly recorded specifically for this CM.

Otsuka Pharmaceutical Calorie Mate “Unchanging Things” Edition

Lost SheepNEW!Yonezu Kenshi

This commercial, which depicts a dystopian future straight out of a sci-fi movie, features Kenshi Yonezu.

As he walks through a desert alongside a giant wolf-like robot, Yonezu says, “The world is changing at a startling pace.” He continues, “But what humans need doesn’t change all that much,” and then picks up a CalorieMate Liquid.

While clearly conveying that it provides essential nutrition, the ad’s distinctive worldview leaves a strong impression.

Yonezu’s “Stray Sheep” is used in this CM.

If you read the lyrics—written with a sci-fi sensibility in mind—you’ll find countless stories to imagine.

Be sure to listen while following along with the lyrics.

Nivea Kao Nivea Deep Moisture Lip “Winter Station” Version

With the Wind and a KissAina ji Endo

In this memorable commercial, Haruka Fukuhara applies lip balm to moisturize her dry lips on a cold day with white snow falling.

The song “Kaze to Kuchizuke to,” written by solo artist AiNA THE END, is featured, conveying a gentle message that encourages you and underscores the importance of the present—arrived at by overcoming various pasts.

The image of Fukuhara waiting for a train on a snow-covered station platform pairs beautifully with the warm, embracing melody line.

Kirin Beer Kirin Tokusei Lemon Sour “Today Melts into the Sunset” Version

AiHata Motohiro

Moto Hiro Hata – “Ai” Music Video
AiHata Motohiro

This commercial showcases Kirin Tokusei Lemon Sour against a backdrop where vibrant yellow stands out, while clearly highlighting its delicious taste.

It features Kento Kaku enjoying a lemon sour at sunset; the smile he shows evokes the rich flavor that supports a sense of happiness.

The song that further accentuates the calm atmosphere depicted in these visuals is Motohiro Hata’s “Ai.” With a composition where a soaring vocal rings out over a relaxed tempo, it conveys a sense of exhilaration within relaxation.

Kintetsu Group: Now, brimming. Ise-Shima. “Spring: Active 01” / “Spring: Active 02”

LightRe:name

Re:name「Light」Music Video
LightRe:name

This is a commercial that shows what you can enjoy on a trip to Ise-Shima and conveys the excitement of setting off.

It depicts various attractions such as aquariums and activities, while also expressing the idea that Kintetsu supports those enjoyable moments.

The song that further highlights the thrill of feeling nature portrayed in the footage is Re:name’s “Light.” Its refreshing sound evokes an expansive landscape, and together with the bright vocals, it conveys a positive spirit.

Kintetsu Group Now brimming. Ise-Shima. “Spring: Serenity 01” version / “Spring: Serenity 02” version

Light (Genius ver.)Re:name

This commercial introduces some of the most recommended sightseeing spots in Ise-Shima, focusing especially on places with a calm, tranquil atmosphere.

It highlights many locations rich in nature, and the breathtaking visuals are truly captivating.

For the background music, they chose a track by Re:name, the same artist featured in a Kintetsu Group commercial that also promotes Ise-Shima.

However, this time it’s a serene arrangement titled “Light (Genius ver.).” The arrangement, which emphasizes a beautiful vocal perfectly suited to the gorgeous imagery, is striking and leaves you with a feeling of being cleansed as you listen.