[From timeless classics to the latest hits] A roundup of catchy commercial songs
When you watch TV or video sites, you come across all kinds of commercials, and sometimes a jingle you happen to hear just sticks in your head, right?
For example, many classic commercial songs that have been airing for years are incredibly catchy and memorable.
Also, tie-in songs by trending artists can leave a strong impression even within the short span of a commercial.
In this article, we’ll introduce a bunch of those earworm-worthy CM songs all at once!
You might find a track you haven’t heard on air much lately but have been wanting to hear again, or discover the latest song you were curious about and wondering who it’s by!
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[From timeless classics to the latest hits] A roundup of catchy commercial songs (71–80)
My Favorite ThingsNEW!Uehara Hiromi
When it comes to the JR Central travel campaign “Yes, let’s go to Kyoto,” the CM song is, of course, “My Favorite Things” from the musical The Sound of Music, also known as a jazz standard.
Each commercial features a different version, and in the “Around Honganji” edition, a cover by jazz pianist Hiromi Uehara is used.
It begins with a flowing, mysterious atmosphere, then in the latter half unfolds into a crisp, buoyant, and delightfully catchy melody.
You can’t help but be captivated by the ever-changing melodic lines.
The Tree of HitachiAsa Kōtarō, Hide Yuuki, Shingāzu Surī
Many people probably think of this song when they hear “that catchy commercial tune” from the Hitachi Group’s long-running corporate commercials.
Its official title is “Hitachi no Ki” (The Tree of Hitachi), but thanks to the lyrics it’s also affectionately known as “Kono Ki Nan no Ki” (“What Kind of Tree Is This?”).
The song was first used in a commercial in 1973, sung by Kotaro Asa, Hide Yūki, and the Singers Three.
It has been passed down ever since; in the ninth-generation commercial in 2005, the a cappella group INSPi performed a cover version.
It’s a familiar tune that tends to make you feel nostalgic whenever you hear it.
Original songNEW!Hisaishi Joe
This commercial expresses the dedication to barley embodied in The Premium Malt’s Master’s Dream through a unique worldview.
The individuality of the barley is a major theme, conveying a striving spirit that discerns each grain’s character to achieve the ultimate flavor.
The grand visuals charging toward that ideal are further accentuated by a piece specially composed for this by Joe Hisaishi.
Its structure, which gradually builds in strength, is striking, and the sweeping development that follows conveys an expansive sense of scenery.
backseat[Alexandros]
A Pocky commercial featuring the members of [Alexandros], a rock band known for their high-level musicianship and broad musical range.
As the band members step onto the gymnasium stage, they begin performing “backseat,” a song filled with gratitude for their cherished friends.
The way they share Pocky during the performance and on breaks conveys their closeness and deep friendship.
The band’s sound—highlighted by melodious guitar tones—evokes an image of youthful days racing by.
Hee, hee, hee, hee,NEW!EPO
This commercial expresses the deliciousness of McDonald’s limited-time item, the Rich and Savory Kalbi-Style Teritama, by layering it with the gentle air of spring.
The highlight is Ryo Yoshizawa, joyfully moving with the new product in hand, and his subsequent smile conveys a pure sense of excitement.
The song that further accentuates the springtime exhilaration depicted in the visuals is EPO’s “U, Fu, Fu, Fu.” Its light, memorable sound carried by a gentle rhythm, combined with the tender yet powerful vocals, evokes a feeling of joyful anticipation.
GibbsNEW!Shiina Ringo
The Meritto commercials are becoming known for their animated spots featuring the memorable singing voices of small children.
Among them, this one introduces Meritto Kids, a version for children.
It highlights that the foam comes out ready-made, making it easy for little kids to use.
The BGM features “Gips,” one of Ringo Sheena’s signature songs.
Although it’s originally a love song, when paired with this footage, it feels like it’s singing about the love between parent and child.
bouquetNEW!back number
It’s a commercial that showcases how music enhances the season, portrayed through the brothers played by Ren Nagase and Soya Kurokawa.
The story unfolds with them sending messages to each other, and the moment where they smile and speak out loudly conveys their mutual trust.
The song that further elevates the mutual consideration and warm atmosphere depicted in the footage is “Hanataba” by back number.
It gives the impression of a gentle band sound, and the vocals layered over its relaxed arrangement evoke a sense of kindness.