A roundup of Western songs used in mobile phone and smartphone commercials
When it came to mobile phone commercials, it used to be only the three major carriers, but since the advent of smartphones, there’s been an increase in ads for the devices themselves from various manufacturers.
In the past few years, budget SIMs have also taken hold, and many telecom operators are now airing commercials.
In this article, we’ll introduce Western songs that have been used in commercials related to mobile phones.
Recently, a wide range of tracks—everything from songs that perfectly match the sleek image of smartphones to more familiar, approachable tunes—are being chosen, regardless of how well-known they are.
We’ll present these by company and brand featured in the commercials!
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- [From timeless classics to the latest hits] A roundup of catchy commercial songs
- Unforgettable! Memorable commercial jingles. Popular commercial songs.
- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
Collection of Western songs used in mobile phone and smartphone commercials (11–20)
MedicineBring Me The Horizon
‘medicine’ blends electronica and rock into a sound that feels both urban and nostalgic.
It’s a track released in 2019 by the British rock band Bring Me the Horizon.
Just one listen to the aggressive vocals makes you want to hear the whole thing.
The lyrics portray a desire for revenge against someone who has caused you pain, while also revealing the complex hope that they might somehow reform.
The exhilarating chorus is irresistibly catchy!
Big ShotTracy De Sa
The speedy and cool song featured in the commercial highlighting the Galaxy’s high camera performance, perfect for photographing animals—titled “If you’re shooting your beloved dog or cat, choose Galaxy!”—is a track called “Big Shot.” It’s performed by Tracy De Sá, a female rapper signed to the French label OVASTAND.
Included on her 2021 album InPower, the track stands out with a powerful, groove-driven beat and Tracy’s aggressive rap laid over it.
ColorsBlack Pumas
The Galaxy S20 looks set to be a pioneer of the 5G era.
The song has a stylish vibe that fits perfectly with Galaxy’s high-spec, cutting-edge commercials.
It’s “Colors” by Black Pumas, a psychedelic band that debuted in 2019 and was nominated for the Best New Artist Grammy.
Riding on a pleasantly floating sound, Eric’s mood-rich vocals are outstanding.
It’ll definitely get your body swaying.
Listening in Galaxy’s hi-res should boost the mood even more!
What Do You Mean?Justin Bieber
In the SoftBank commercial featuring popular Canadian musician Justin Bieber, his song “What Do You Mean?” is used.
Released both as an album track and as a single, the song gained popularity thanks to the commercial’s impact and its catchy lyrics.
It expresses a man’s true feelings toward a woman whose opinions change constantly and whose words don’t always match her true intentions—asking, “What do you mean?” and “What am I supposed to do?” It’s a song that many men can relate to on a deep level!
Main Theme of the Film ‘Mélodie en sous-sol’ (Any Number Can Win)Michel Magne
This piece is famous as the main theme of the 1963 French film “Any Number Can Win” (a.k.a.
“Mélodie en sous-sol”).
If you’re of a certain generation, you might also know it from the Honda Prelude.
SoftBank used it in their “SPY Infiltration” commercial featuring Hidetoshi Nishijima, Taiga Nakano, and others.
Disguised as delivery workers, they sneak in to uncover the secret behind the Shirato family’s happiness (with Aya Ueto and co.), but it’s totally obvious and hilariously comedic.
The melody builds as if the real action is just about to begin, perfectly matching the fun vibe of the commercial.
RawhideFrankie Laine
Rawhide, with its exuberant vocals and addictive refrain, is a song by American singer Frankie Laine that served as the theme for the TV Western Rawhide, which ran for 11 years from 1955 to 1966.
A parody version was used in the Xiaomi 12T Pro commercial “Kami Juuden Tōjō” featuring Ryo Yoshizawa and Hana Sugisaki, giving it a distinctly surreal vibe.
It might resonate with that feeling of wanting your phone to finish charging as soon as possible.
Just like the original, its powerful energy and rhythm are so fun that you’ll find yourself wanting to sing along.
Foreign songs used in cell phone and smartphone commercials (21–30)
FireworkKaty Perry
This commercial has a comedic vibe, with a tiny Satomi Ishihara whispering the iPhone 15 Pro’s charms to people who are on the fence about buying it.
The way she hides so she won’t be noticed while quietly sharing its appeal is adorable, and it seems likely to boost viewers’ desire to purchase.
Another point worth noting is that it highlights a plan offered by docomo that lets you get the most out of the iPhone 15 Pro’s features.
Katy Perry’s “Firework” is used as the CM song, and its refreshing sound seems to enhance the excitement around the new product.
