A roundup of Western songs used in mobile phone and smartphone commercials
When it came to mobile phone commercials, it used to be only the three major carriers, but since the advent of smartphones, there’s been an increase in ads for the devices themselves from various manufacturers.
In the past few years, budget SIMs have also taken hold, and many telecom operators are now airing commercials.
In this article, we’ll introduce Western songs that have been used in commercials related to mobile phones.
Recently, a wide range of tracks—everything from songs that perfectly match the sleek image of smartphones to more familiar, approachable tunes—are being chosen, regardless of how well-known they are.
We’ll present these by company and brand featured in the commercials!
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- Nostalgic commercials from the 2000s: revisiting ads that left a lasting impression
Compilation of Western songs used in mobile phone/smartphone commercials (41–50)
I Trusted YouGustaf
This commercial highlights the toughness of the Ceramic Shield glass used on the iPhone 16.
A man at an amusement park tries to take a commemorative photo with his iPhone, but fumbles and drops it.
Time suddenly slows down, and everyone around him is transfixed as the iPhone falls toward the ground.
Just when you think the screen must have shattered, it turns out to be fine thanks to the Ceramic Shield.
The commercial features “I Trusted You” by the New York punk band Gustaf, a track they released in 2024.
Its minimal guitar-and-bass accompaniment is striking and sticks in your head after just one listen.
GeniusKrizz Kaliko
This commercial shows a man using Apple Intelligence on the iPhone 16 series to write a work email.
He first drafts a casual message himself, then has Apple Intelligence rewrite it to sound more professional.
Although he’s portrayed as not exactly serious about work—raising and lowering his chair and twirling a chain—the humorous twist is that he cleverly navigates the situation by making good use of his iPhone.
At the end of the commercial, “Genius” by American rapper Krizz Kaliko plays.
The lyrics, which assertively proclaim his own genius, are memorable, and the track itself is powerful.
Like A MovieLabrinth
Titled “Hollywood Movies from Your Pocket,” this commercial promotes the iPhone 13’s camera capabilities as powerful enough to shoot a film.
The ad features a series of dynamic, stylish shots while simultaneously showing that they’re being captured on an iPhone.
Seeing such cool footage filmed on an iPhone directly conveys its high performance.
The background music is “Like A Movie” by the UK artist Labrinth.
The combination of a richly layered electronic track and his funky vocals is superb, making it a song you’ll want to listen to over and over.
BlueRob Simonsen
A commercial shows people taking photos in various places—around town, in nature, at home, and at live venues—capturing whatever they like.
They’re all using iPhones, highlighting how easy it is to take photos if you have one.
The calm, memorable piano piece playing in the CM is Blue by Rob Simonsen.
Known for film scores as well, his composition is simple yet perfectly suited to the commercial’s mood, with a heartwarming melody.
Don’t Let GoTerrace Martin
This commercial highlights that even the smallest-capacity model in the iPhone 15 series comes with 128GB of storage.
When a man tries to delete a photo of an older woman, the woman’s mouth in the photo moves and says, “Don’t Let Me Go.” In Japanese, that would mean something like “Don’t throw me away,” emphasizing that there’s plenty of storage so you don’t need to delete photos.
The song used as the commercial’s BGM is “Don’t Let Go” by American artist Terrace Martin.
The distinctive, heavily processed vocals leave a strong impression—you hear it once and it’s unforgettable.
The version used in the commercial has slightly different lyrics from the original, so try listening and see if you can spot what’s changed.
This Strange EffectThe Shacks
This commercial introduces the Portrait mode featured on the iPhone 8 Plus.
In the first half, it shows a woman walking while singing; in the latter half, it highlights the features of Portrait mode by photographing the woman and changing the background.
The woman appearing in the commercial is Shannon Wise, the vocalist of the band The Shacks, who performed the featured song “This Strange Effect.” Her whisper-like vocals are striking, and the sound has a pleasant, slightly nostalgic feel.
Dancing In The FlamesThe Weeknd
This commercial introduces the fact that the music video for The Weeknd’s 2024 track “Dancing In The Flames” was shot on an iPhone 16 Pro.
Presented like a behind-the-scenes look at the MV, the ad shows The Weeknd being filmed with an iPhone.
It’s hard to believe footage like this was created with the smartphones we hold every day, but the spot directly conveys just how powerful the device is.
The BGM is, of course, “Dancing In The Flames,” featuring a clear, beautiful vocal laid over a driving beat.
It’s a track that’s both stylish and so pleasing you’ll want to keep listening.