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A roundup of Western songs used in mobile phone and smartphone commercials

When it came to mobile phone commercials, it used to be only the three major carriers, but since the advent of smartphones, there’s been an increase in ads for the devices themselves from various manufacturers.

In the past few years, budget SIMs have also taken hold, and many telecom operators are now airing commercials.

In this article, we’ll introduce Western songs that have been used in commercials related to mobile phones.

Recently, a wide range of tracks—everything from songs that perfectly match the sleek image of smartphones to more familiar, approachable tunes—are being chosen, regardless of how well-known they are.

We’ll present these by company and brand featured in the commercials!

Foreign songs used in cell phone and smartphone commercials (21–30)

Docomo Student Discount campaign commercial

Story of My LifeOne Direction

One Direction, a boy band immensely popular among young people.

Their “Story of My Life” is a catchy track used in NTT Docomo’s student discount campaign commercial.

In the ad, the members of One Direction speak in an interview-like format about how “I wasn’t much when I was a kid, but meeting the members changed my life.” Right after that, the song starts playing, and with the narration “Your life can change in just three years,” it unfolds into a message that gives students hope.

It’s an uplifting story, so if you get the chance, check it out on YouTube and the like.

docomo MAX “Yokohama FC: Yoshinari Komai’s Thoughts” / “Kawasaki Frontale: Yasuto Wakisaka’s Thoughts” / “Fagiano Okayama: Ryunosuke Sato’s Thoughts”

Don’t Stop Me NowQueen

Queen – Don’t Stop Me Now (Official Video)
Don't Stop Me NowQueen

Here is the commercial series promoting Docomo MAX’s unlimited data plan.

While impactful words from players who are active on various soccer teams appear, this Queen song plays in the background.

With its refreshing yet passionate feel that matches a clear blue sky, the song is a perfect fit for these commercials.

A compilation of Western songs used in mobile phone and smartphone commercials (31–40)

docomo MAX “Yokohama FC: Yoshinari Komai’s Thoughts” / “Kawasaki Frontale: Yasuto Wakisaka’s Thoughts” / “Fagiano Okayama: Ryunosuke Sato’s Thoughts”

Don’t Stop Me NowQueen

Queen – Don’t Stop Me Now (Official Video)
Don't Stop Me NowQueen

Here is the commercial series promoting Docomo MAX’s unlimited data plan.

While impactful words from players who are active on various soccer teams appear, this Queen song plays in the background.

With its refreshing yet passionate feel that matches a clear blue sky, the song is a perfect fit for these commercials.

Apple iPhone X Animoji “Yourself” version

All NightBig Boi

Big Boi – All Night (Official Video)
All NightBig Boi
iPhone X — Animoji Yourself — Apple

This is a unique, pop-style commercial introducing Animoji, first featured on the iPhone X.

Animoji uses the front-facing camera to read the user’s facial expressions and reflect them onto emojis.

In the ad, a woman is shown smiling and singing, while an Animoji mirrors her expressions.

The background music is “All Night” by American rapper Big Boi.

The commercial features the particularly poppy hook from the track, but the fast-paced verses are both catchy and cool—so be sure to listen to the entire song.

Apple Introducing iPhone 16 Pro

WingspanDan Mufson

This is a web movie released on Apple’s official overseas channel that introduces the features of the iPhone 16 series.

It showcases Apple Intelligence’s convenience, the iPhone 16 series’ powerful processing and graphics performance, and overall usability, all presented alongside visuals.

The background music in the video is “Wingspan” by American composer Dan Musselman.

It has a somewhat mysterious ambiance, blending serenity with strength—an enchanting track.

Apple iPhone 16 Apple Intelligence “Clean Up Photos: Flex”

WorkoutGiraffage

Giraffage – Workout [Official Music Video]
WorkoutGiraffage
Apple Intelligence | Clean Up Photos: Flex | iPhone 16

A man in a tank top is showing off his muscles and having his mother take a photo of him.

But when he looks at the picture, his mother ended up being visible in the reflection of a mirror behind him.

So the man used Apple Intelligence, the AI system available on the iPhone 16 series, to edit the photo and remove his mother from the shot.

The background music is a track titled “Workout,” perfectly suited for a commercial that highlights a fit physique.

Its comfortable four-on-the-floor beat and diverse electronic sounds make it addictive—truly perfect for a workout.

Y!mobile Y!mo High School “BIG Y!” Episode

Y.M.C.A.Village People

Village People – YMCA (OFFICIAL Music Video 1978)
Y.M.C.A.Village People
JO1 sings and dances to “Y.M.C.A”! Sharp, high-difficulty choreography in school uniforms! Y!mobile’s new TV commercial: “BIG Y!” version

This commercial introduces how great a deal Y!mobile’s student discount is and appeals to the idea that it adds fun to everyday life.

JO1 performs a dance in school uniforms, and their sharp moves and expressions convey the excitement of using it affordably.

The song that further amplifies the dynamism depicted in the visuals is JO1’s rendition of “Y.M.C.A.” With a glamorous sound that pays homage to the Village People’s original and layered with cheerful vocals, it creates a positive atmosphere.