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A roundup of Western songs used in mobile phone and smartphone commercials

When it came to mobile phone commercials, it used to be only the three major carriers, but since the advent of smartphones, there’s been an increase in ads for the devices themselves from various manufacturers.

In the past few years, budget SIMs have also taken hold, and many telecom operators are now airing commercials.

In this article, we’ll introduce Western songs that have been used in commercials related to mobile phones.

Recently, a wide range of tracks—everything from songs that perfectly match the sleek image of smartphones to more familiar, approachable tunes—are being chosen, regardless of how well-known they are.

We’ll present these by company and brand featured in the commercials!

A compilation of Western songs used in mobile phone and smartphone commercials (31–40)

Apple iPhone 16 Apple Intelligence “Writing Tools” Edition

GeniusKrizz Kaliko

This commercial shows a man using Apple Intelligence on the iPhone 16 series to write a work email.

He first drafts a casual message himself, then has Apple Intelligence rewrite it to sound more professional.

Although he’s portrayed as not exactly serious about work—raising and lowering his chair and twirling a chain—the humorous twist is that he cleverly navigates the situation by making good use of his iPhone.

At the end of the commercial, “Genius” by American rapper Krizz Kaliko plays.

The lyrics, which assertively proclaim his own genius, are memorable, and the track itself is powerful.

Apple iPhone 5 "Photos Every Day"

BlueRob Simonsen

A commercial shows people taking photos in various places—around town, in nature, at home, and at live venues—capturing whatever they like.

They’re all using iPhones, highlighting how easy it is to take photos if you have one.

The calm, memorable piano piece playing in the CM is Blue by Rob Simonsen.

Known for film scores as well, his composition is simple yet perfectly suited to the commercial’s mood, with a heartwarming melody.

Apple iPhone 15 'Don’t Let Me Go' Version

Don’t Let GoTerrace Martin

This commercial highlights that even the smallest-capacity model in the iPhone 15 series comes with 128GB of storage.

When a man tries to delete a photo of an older woman, the woman’s mouth in the photo moves and says, “Don’t Let Me Go.” In Japanese, that would mean something like “Don’t throw me away,” emphasizing that there’s plenty of storage so you don’t need to delete photos.

The song used as the commercial’s BGM is “Don’t Let Go” by American artist Terrace Martin.

The distinctive, heavily processed vocals leave a strong impression—you hear it once and it’s unforgettable.

The version used in the commercial has slightly different lyrics from the original, so try listening and see if you can spot what’s changed.

Apple iPhone 8 Plus “Portraits of Her”

This Strange EffectThe Shacks

The Shacks – This Strange Effect (Official Music Video)
This Strange EffectThe Shacks

This commercial introduces the Portrait mode featured on the iPhone 8 Plus.

In the first half, it shows a woman walking while singing; in the latter half, it highlights the features of Portrait mode by photographing the woman and changing the background.

The woman appearing in the commercial is Shannon Wise, the vocalist of the band The Shacks, who performed the featured song “This Strange Effect.” Her whisper-like vocals are striking, and the sound has a pleasant, slightly nostalgic feel.

Apple iPhone 16 Pro "Shot on iPhone 16 Pro" film

Dancing In The FlamesThe Weeknd

The Weeknd – Dancing In The Flames (Official Music Video)
Dancing In The FlamesThe Weeknd

This commercial introduces the fact that the music video for The Weeknd’s 2024 track “Dancing In The Flames” was shot on an iPhone 16 Pro.

Presented like a behind-the-scenes look at the MV, the ad shows The Weeknd being filmed with an iPhone.

It’s hard to believe footage like this was created with the smartphones we hold every day, but the spot directly conveys just how powerful the device is.

The BGM is, of course, “Dancing In The Flames,” featuring a clear, beautiful vocal laid over a driving beat.

It’s a track that’s both stylish and so pleasing you’ll want to keep listening.

Compilation of Western songs used in mobile phone/smartphone commercials (41–50)

Sony Xperia XZ Premium

Sky HighElektronomia

Elektronomia – Sky High | Progressive House | NCS – Copyright Free Music
Sky HighElektronomia

A melodic electronic dance track by Elektronomia.

It was released in 2016 by NoCopyrightSounds, a UK nonprofit known as NCS.

The track was used in a commercial for the Sony Xperia XZ Premium.

au Google Pixel Nippon 'What If' Photo Club: Osaka / Tokyo

NEW KAWAIIFRUITS ZIPPER

【MV】FRUITS ZIPPER「NEW KAWAII」
NEW KAWAIIFRUITS ZIPPER

This commercial focuses on the photo features of Google Pixel, which are also available from au, and depicts FRUITS ZIPPER enjoying taking pictures.

It highlights how you can freely edit photos—like combining shots taken in various locations with mascots—and keep your memories in a cute way.

Even the edits that might seem over the top help convey the excitement of the trip.

The song that enhances the fun atmosphere of the commercial is FRUITS ZIPPER’s “NEW KAWAII.” Set to a bright and glamorous sound, it’s a track that pursues cuteness, letting both cuteness and fun come through at the same time.