Xperia commercials: a roundup of ads featuring cool, captivating background music
Sony’s Xperia smartphones are popular not only for their stylish design but also for their high functionality.
In particular, they boast outstanding performance in areas related to cameras and audiovisuals, leveraging the technologies Sony has cultivated over the years.
In this article, we’ll showcase a selection of commercials that convey the appeal of Xperia.
We’ll also touch on the cast and background music used in the commercials, so if there’s a spot you want to watch again or you’d like to know more about the songs featured in Xperia ads, be sure to check out this article.
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Xperia commercials: A collection of ads featuring cool, captivating background music (11–20)
docomo Xperia “Snowboard” versionTakahiro Ishihara

This commercial conveys a fresh, new sensation that comes from using Xperia, set against the mysterious concept of snowboarding in the dark.
The sight of the board gliding through darkness and pure white snow spraying up clearly evokes a cool, stylish atmosphere.
To accentuate this unique world, the BGM is sparse, which also creates a sense of weightlessness.
The structure—where you can hear the board sliding amid tense, gripping sound design—powerfully communicates the idea of an unknown experience.
Sony Xperia 1 “Reborn from 1” (version)

A track that begins with a classical atmosphere of piano and orchestra, evoking a grandeur that even calls to mind scenes of medieval Europe.
Yet after the sound falls silent, the deep, resonant thud that follows conveys the dawn of a new era heralded by the latest smartphones.
Rather than relying on electronic tones to cheaply suggest a near-future vibe, it’s a stylish BGM that uses classical instruments and even exudes a sense of nobility.
Sony Xperia 5 IIArisa Komiya

This commercial features Arisa Komiya, who is active as a voice actress, showing how she uses Xperia and what she finds appealing about it.
The focus is on its photography features, expressing the joy of being able to take great photos easily thanks to eye autofocus.
The BGM has a calm feel to strongly highlight Arisa Komiya’s expressions and explanations.
The gentle sound, which conveys a sense of depth, helps communicate how well it fits into everyday life and creates a relaxed atmosphere.
Sony Xperia Z5 “Waterproof” VersionAyumi Hara

This commercial highlights the waterproof feature of the Xperia Z5, emphasizing how easy it is to incorporate into various everyday situations.
Through the experiences of Ayumi Hara, who is active as a model and yoga instructor, it conveys the wide range of ways the device can be used.
Adding a sense of power to the introduction of Xperia’s features is the song “Voices,” which was used for a time as the series’ commercial theme.
With its digital sound that conveys a sense of tension, the track also evokes anticipation for what’s about to begin.
Sony Xperia Z1 “The Best of Sony for the Best of You”

Lucy Rose is an English singer-songwriter who has been active since 2009.
This track, a cover of Primal Scream, was used in the 2013 Sony Xperia Z1 commercial “The Best of Sony for the Best of You.”
au Xperia 1 II “Irreplaceable Moments” Version

This commercial focuses on the high camera performance of the XPERIA 1 II and showcases its appeal.
By incorporating Sony’s camera technology that has supported the α series, it conveys the message that you can capture precious moments in photos—a message that will likely resonate strongly with many people.
Xperia commercials: A roundup of ads featuring cool, captivating background music (21–30)
docomo Xperia X Performance “Hairdresser” versionYoshihiro Yamauchi

This commercial closely follows Yoshihiro Yamauchi, who works as a hairstylist, and has him talk about what he finds appealing about Xperia.
By clearly showing both his work scenes and how he uses the Xperia, it conveys how well it fits into everyday life.
Because it’s a commercial that depicts the connection between everyday, unassuming moments and Xperia, a calm piece of music is used for the BGM.
The layering of digital sounds with a light, airy vocal gives the impression of highlighting a sense of brightness.


