Commercials for YKK and YKK AP: A collection of ads for zippers and windows
While YKK is a zipper manufacturer with global support, its subsidiary YKK AP handles building materials such as windows and sashes.
Both hold significant market share and are very much a part of our everyday lives.
YKK also produces commercials, and many of you have probably seen them on TV or video platforms.
A distinctive feature of these ads is their strong storytelling that draws you in.
In this article, we’ll introduce commercials from both YKK and YKK AP.
Please take your time and enjoy.
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Commercials from YKK and YKK AP. A collection of zipper and window commercials (11–20)
YKK AP 2023 “M30 Facial Recognition Automatic Door” VersionKatsunori Takahashi
The front door of the house is now automatic…
What an era we live in.
The YKK AP commercial “M30 Facial Recognition Automatic Door” is, as the name suggests, a commercial introducing a home door that opens and closes using facial recognition.
When you’re carrying a lot, like shopping bags, with a regular door you’d have to set things down on the ground first—but with facial recognition, the door clicks open.
It really feels like cutting-edge technology.
YKK: “That’s the sound of a beginning. Now, let’s start running.” (CM/Spot)
This commercial focuses on the sound of a YKK zipper opening and closing, using it to express the idea that something is about to begin.
The zipper sound marks the moment of getting changed, signaling the start of heading out.
The fact that the destination is in the mountains is another key point, evoking the excitement of embarking on a new experience.
That sense of anticipation conveyed through the visuals is further emphasized by the original music, which also helps create a bright, uplifting atmosphere.
YKK AP “Literature and Windows” / “Film and Windows”
This commercial gently conveys the idea that windows hold many stories by focusing on depictions of windows in literature and film.
In literature, there are many scenes of looking out through a window, suggesting that viewing a landscape through a window changes how it appears.
In film, various patterns are shown—time spent by the window, scenes of looking at the view, and more—but in all of them, the smiles convey that these are important moments in the story.
It also suggests that because there is a window, each story becomes more vividly colored.
YKK AP “Baby and Cat” Version
This commercial shows a cat watching from the window as a baby arrives at the house, and how the cat’s situation changes from there.
The feeling that the cat no longer receives attention is expressed through its lonely expressions and behavior.
A key point is the depiction of the baby as they grow up: the child begins to play with the cat, enriching the cat’s time and leading to a warm development.
The expression of the baby—once gazed at from inside the window—now playing with the cat outside the window also conveys a sense of growth.