[So cute and soothing!] Popular commercials featuring cats
There seem to be more commercials featuring cats these days, don’t there?
A few years ago, the so-called “cat boom” began, and we’re seeing more and more posts on social media from celebrities announcing they’ve welcomed cats into their homes.
In this article, we’re introducing commercials that spotlight those cute and soothing creatures—cats.
Whether you love cats or not, do you have any cat commercials that have stuck in your memory?
We’re showcasing a wide selection, from recent ones to classics you might have seen long ago.
From touching, drama-like stories to laugh-out-loud spots—enjoy!
[So cute and soothing!] Popular commercials featuring cats (1–10)
Daito Trust Construction “What Is Family?” Edition

This is a Daito Kentaku commercial that conveys the warmth of family, featuring a cat named “Kihachi.” It stars Ren Osugi, Mone Kamishiraishi, Tasuku Emoto, and others.
The era of cats being just pets is over; now they’re cherished members of the family.
Kihachi is exactly that—he nods along to the father’s grumbling, sighs “good grief” at the son, and is like everyone’s grandpa.
It makes you wonder if cats think about us this way… and it’s somehow heartwarming.
Asahi Kasei Saran Wrap ‘The Cat That Wants to Cut’ Version

When it comes to plastic wrap commercials, they often focus on how easy it is to cut, right? This Asahi Kasei commercial is like that too, but what sticks with you even more than the wrap is the cat’s serious expression! The woman can’t hide her delight at how easy the wrap is to cut, and the cat, thinking “I want to try it too…,” stares intently at the wrap.
The cat’s inner voice is used as the narration, so be sure to listen.
It’s a male voice, but it’s so cute you’ll feel compelled to hand the wrap to the cat! Dubbing a voice over a cat makes it unbelievably adorable (lol).
YKK AP Window and Cat Story: ‘Childhood Friends’ Chapter

A portrayal of the bond between a girl and a cat in YKK AP’s “Window and Cat Story: ‘Childhood Friends’.” The girl’s attempts to communicate in various ways with the cat on the other side of the “window” leave a strong impression.
With each cut, the scene changes, beautifully conveying the passage of seasons and time.
In the scene where the grown-up girl moves away, her wistful expression as she plays with the cat, reluctant to say goodbye, is striking.
It’s a commercial that moves you with a cat who speaks volumes through expressions without uttering a sound.
Check out this heartwarming, slightly bittersweet little drama.
Otsuka Pharmaceutical Calorie Mate I Am Nutrition: “Everyday Life with a Kaiju” EditionKenjiro Tsuda, Narration: Kazuhiko Inoue

It’s a commercial that portrays Kenjirō Tsuda’s relationship with a cat and gently conveys the importance of nourishing both mind and body.
It depicts a moment of being tired from work, showing how his mental well-being is supported by the cat, while his physical health is supported by Calorie Mate.
It also gives the impression that, because he’s taking care of a child as well, the convenience of quickly getting nutrition with Calorie Mate is being emphasized.
Y!mobile “Curling” version

A cat riding on a curling stone and Tetsuro Degawa appear in Y!mobile’s “Curling” commercial.
Together with Y!mobile’s brand character, Futenyan, they glide from an ice rink through the city toward a Y!mobile store.
The play-by-play commentary, reminiscent of a sports broadcast, is unique and memorable.
In the scene where they arrive at their destination, you can enjoy a cute “mogu-mogu time” (snack break) with the cat and Tetsuro Degawa.
Be sure to check out the adorable sight of the cat sitting still on the stone!
Inaba CIAO Churu

A commercial for Inaba CIAO Churu, created around the hugely popular cat treat “CIAO Churu.” It features the song “Churu Shiyo!” with its soft, memorable melody, sung by vocalist Kaori Tsuji.
The cats licking the CIAO Churu squeezed out from the pouch are absolutely adorable.
Many viewers will find the sight of cats eagerly rushing over to be soothing.
Enjoy the close-up, camera-facing scenes of cats of all kinds enthusiastically eating.
Amazon Story: Developing products with cats’ happiness as the top priority and sharing them with the world

Here is the commercial from the pet supplies brand “Nekoichi”! It shows how products that reach cat lovers are conceived and made, conveying Nekoichi’s dedication.
And of course, various cats appear throughout! Watching them actually use the products—as well as scratch themselves, play, and just be their natural selves—is so soothing.
Seeing cats relax or use the scratching posts with Nekoichi products makes me feel that Nekoichi is loved not only by owners but by cats themselves.


