[So cute and soothing!] Popular commercials featuring cats
There seem to be more commercials featuring cats these days, don’t there?
A few years ago, the so-called “cat boom” began, and we’re seeing more and more posts on social media from celebrities announcing they’ve welcomed cats into their homes.
In this article, we’re introducing commercials that spotlight those cute and soothing creatures—cats.
Whether you love cats or not, do you have any cat commercials that have stuck in your memory?
We’re showcasing a wide selection, from recent ones to classics you might have seen long ago.
From touching, drama-like stories to laugh-out-loud spots—enjoy!
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[So cute and soothing!] Popular commercials featuring cats (1–10)
UQ WiMAX ‘Is it in there? The Cat in the Box’ Version
Convenient UQ WiMAX lets you use the internet the same day without any installation work.
Just as the commercial’s title suggests—“Is it in? Cat in the Box”—it shows a cat trying to slide into a box.
Cats always get into boxes when they see one, don’t they? They’re so flexible that they curl up tight and squeeze into even small boxes.
But the cat in this commercial must be on the larger side, because it gets stuck with its head inside and stops there.
Its little backside and hind legs sticking out are adorable—it’s a cute, chuckle-worthy ad.
Amazon Story: Developing products with cats’ happiness as the top priority and sharing them with the world
Here is the commercial from the pet supplies brand “Nekoichi”! It shows how products that reach cat lovers are conceived and made, conveying Nekoichi’s dedication.
And of course, various cats appear throughout! Watching them actually use the products—as well as scratch themselves, play, and just be their natural selves—is so soothing.
Seeing cats relax or use the scratching posts with Nekoichi products makes me feel that Nekoichi is loved not only by owners but by cats themselves.
Kalkan ‘Kitten’ Edition
This is a commercial for the kitten line of the cat food brand Kal Kan.
A kitten peeks out from between some towels, looking a bit dazed—maybe it was just sleeping? Once it’s fully awake, it refers to its owner as “Mama” and searches all around for her.
The way it wobbles while looking is irresistibly adorable.
When it finds Mama, it dashes straight over and gets scooped up for a cuddle.
Having its neck stroked, it looks completely content.
Seeing it behave just like a baby might stir maternal instincts—especially in women.
[So cute and soothing!] Popular commercials featuring cats (11–20)
Princess Connect! Re:Dive “Cat and Practice” Chapter
A cat also appears in the commercial for the social game “Princess Connect!” The comedy duo Kamaitachi are in it, too, and for the sake of the CM, Yamauchi tries to teach the cat its lines.
Naturally, since cats can’t talk, it doesn’t say them.
In the end, Yamauchi becomes the cat himself, and TV shows him desperately getting through the shoot.
The cat and Hamaya watch as if it’s someone else’s problem, and the difference in their reactions leaves Yamauchi in a bit of an awkward spot.
That said, it’s a very cute commercial, with the kitty dressed like a princess!
Daiwa House “Together Here – Lies Version”
I can’t help but get teary-eyed at the sight of this lovely couple.
It’s a commercial featuring actress Eri Fukatsu and multi-talented performer Lily Franky.
Fukatsu, who plays the wife, looks relieved as a once-listless kitten gradually regains its energy.
Lily Franky, who plays the husband, gently watches over his wife, whose smiles grow as the kitten gets better.
In fact, the husband lied that he had “found” the kitten; he actually searched for it to cheer up his wife.
It’s a truly heartwarming commercial that depicts the happiness of two people and one little cat.
Inaba Pet Food Churu “2025 Christmas” Version
This is a Christmas 2025 commercial created using videos sent in by pet owners from across the country.
Set to the familiar CIAO Churu theme song, the sight of cats happily enjoying their treats is soothing just to watch.
Their Christmas costumes are adorable too—it’s the kind of commercial you could watch forever.
Megane Ichiba Mega-Value Thanksgiving Festival 2025: “Gift Cat” Edition
This commercial promotes a great sale celebrating the 20th anniversary of the eyeglasses market, conveyed with a festive vibe.
Tied to the 20-year milestone, glasses are discounted by up to 20%, encouraging customers to take this opportunity to buy a new pair.
A cat character delivers the message with lively energy, and cat meows are used in the BGM to create a friendly, approachable feel.
